Recent Brand Stories
India is increasingly getting sleepless nights and the numbers paint a worrisome picture. 32% of Indians wake up feeling tired, while a whopping 48% complain of back problems and 80% feel sleepy 1-3 times during productive work hours, according to the recent Great Indian Sleep Scorecard conducted by Wakefit with over 7500 respondents across India. Recognizing this unaddressed and untapped problem, two tenacious entrepreneurs, Ankit Garg, and Chaitanya Ramalingegowda started Wakefit in March 2016. Wakefit started its journey as an online sleep solutions startup, with a vision of democratizing sleep and making Indians sleep better. Wakefit aims at providing Indians comfortable, research-backed and affordable sleep solutions that will facilitate a wholesome and restful sleep experience. Wakefit offers a range of Orthopedic memory foam mattresses that come in various sizes, along with products such as pillows, cushions, mattress protectors and more. A company that was founded on the bedrock of premium quality and affordable price, Wakefit brings together the rich product expertise of Ankit Garg and the incisive business acumen of Chaitanya Ramalingegowda. Ankit Garg completed his graduation from IIT Roorkee where he specialized in chemical engineering. He worked in the new product development department at Bayer Chemicals, a German multinational corporation before embarking on his Wakefit journey. He also provided his services at the process excellence wing of Tapzo, a Sequoia Capital funded startup. Working at these companies gave him the opportunity to interact with small-scale entrepreneurs, which propelled him to pursue entrepreneurship. After gaining seven years of work experience in his domain, Garg, who occupies the position of the CEO, started Wakefit in 2016 along with his mentor, Chaitanya Ramalingegowda. Chaitanya graduated from the National Institute of Engineering in 2002, with a specialization in Computer Science. He then completed his MBA from the Indian School of Business in 2005. Before founding Wakefit with Ankit, he has been involved in mentorship and angel investment through firms such as Let'sVenture, PurpleGull Services, and NeotecHub after a stint with global management consulting firms in the US. With over 1000 hours of research and development to ensure global quality standards, the sleep solutions company understands the importance of a good night's sleep. It works to combine the Indian customer's needs with world-class technology to provide state-of-the-art mattresses and other bedding essentials for people across India. In an endeavor to rationalize costs and pass on the benefit to the customer, Wakefit employs an e-commerce-only strategy to help tighten the supply chain process. The e-commerce model also facilitates the accumulation of rich customer data that aids in targeted acquisition and retention of its customers. The technological advancements, precision in quality and a deep understanding of the science of sleep ensures that the buying experience is enhanced for online customers. The affordable range of high-quality sleep products allows people from various demographics to avail the luxury and comfort of Wakefit products. Wakefit mattresses are made with specially designed Memory Foam technology, which is manufactured at the highest purity levels. This provides comfort for customers while sleeping and a rejuvenated start when they wake up. Its unique foam takes the shape of the body and makes sure that the mattress does not lose its shape over time due to repeated usage. Wakefit offers two different varieties of mattresses, the Memory Foam, and the Dual Comfort Mattresses. Memory Foam Mattresses: These mattresses are made of high-quality foam that takes the shape of the body, ensuring a long, sound and comfortable sleep for customers. This is optimal for preventing back pain by providing optimum spine support. Dual Comfort Mattresses: These mattresses are for those who want to experiment with different levels of firmness. One side is a medium firm while the other is medium soft and can be flipped around to suit the user's preferences. Wakefit's complements it's existing product offerings with attractive enabling features which includes a 100-night free trial, 20 year warranty period, no cost EMI and doorstep delivery. With its Make in India philosophy, Wakefit manufactures and sells high-quality products, making it one of the most trusted sleep solutions companies in India. Having won over 2 lakh customers in the three years since 2016 and earning over 10,000 reviews across various platforms, Wakefit is paving the way to make India sleep better by constantly pushing quality and technology benchmarks.
India has been recording impressive economic growth over the past few decades. The fast-paced economy has brought with it a plethora of affiliated concerns, paving the way for large scale disruption in the health and wellness market. A study by FICCI and EY suggests that the wellness industry will be growing at about 12% for the next 5 years, and reach an estimated high of INR 1.5 trillion by 2020. With people's lifestyles getting hectic and stressful, the wellness market presents a huge opportunity for companies to go beyond categories like food, fitness and mental health and take into consideration the immense potential for the sleep health and wellness market. In an endeavor to effectively tap this industry and bring to light the need to make sleep a priority in people's health regimen, Wakefit was established in March 2016 as a holistic sleep solutions company. It aims to revolutionize the way Indians sleep and enhance the quality of sleep by providing research-based solutions at an economical price. With a vision of democratising sleep in the country, Wakefit specializes in providing Orthopedic memory foam mattresses that come in various sizes. Founded on the tenets of extensive research, superior quality and affordable pricing, Wakefit is the brainchild of Ankit Garg and Chaitanya Ramalingegowda. Having graduated from IIT Roorkee with a specialization in chemical engineering, Ankit started his career at Bayer Chemicals, a German multinational corporation, in the new product development division. He also worked in the process excellence department at Tapzo, a Sequoia Capital backed startup. His rich experience over the years provided him with deep insight into the existing gaps in the industry and helped spark his entrepreneurial dream. The present CEO of the company, Ankit's vision to change the way India perceived sleep health inspired him to establish Wakefit in 2016 along with Chaitanya Ramalingegowda. Chaitanya completed his graduation in 2002 from the National Institute of Engineering, with a Computer Science specialization. He then acquired an MBA degree in 2005 from the Indian School of Business, Hyderabad. He has been providing startups with mentorship and angel investment through companies like PurpleGull Services, NeotecHub and Let'sVenture. Wakefit recognizes the value of a good night's sleep and has thus, invested more than 1000 hours in R&D to maintain quality benchmarks and provide premium quality products to customers. The company understands customer behavior in India and employs advanced technology solutions from across the globe to deliver world-class mattresses and other sleep solutions to people across the country. Wakefit distributes its products through its own online platform as well as through marketplaces like Amazon, Flipkart and Pepperfry. This helps the company in controlling the supply chain, eliminating middlemen and making its products cost-effective for the end user. Wakefit's e-retailing strategy helps the company assimilate an abundance of valuable data, which in turn facilitates effective customer acquisition and loyalty. The product portfolio allows customers from different demographics to enhance the quality of their sleep. The customer experience is further improved due to the in-depth understanding showcased by the customer experience team about the science of sleep. Wakefit provides two varieties of mattresses, the Memory Foam, and the Dual Comfort Mattresses. Memory Foam Mattresses: Made of premium quality memory foam and a multi-layer construction, this mattress moulds itself to the shape of a person's body, resulting in a restful and luxurious sleep for users due to better pressure distribution. This type of mattress is highly effective in avoiding back pain, as it provides optimum spine support. Dual Comfort Mattresses: This type of mattresses has been introduced for people who wish to try out two levels of firmness. One side of the mattress has a medium degree of firmness while the other side is medium soft. A person can opt for the preferred level of firmness after experimenting with each side. Wakefit mattresses are manufactured with the highest purity levels and are expertly designed with Memory Foam technology, providing a heightened sense of comfort for customers while sleeping. Its exceptional memory foam ensures that the mattress takes the shape of a person's body and doesn't lose its shape even after continuous usage over a period of time. Wakefit also offers products such as waterproof removable mattress covers, sleeping pillows, bed sheets, chair cushions, and neck pillows as part of its portfolio. In addition to the product offerings, the company gives customers attractive features like a 20 year warranty period, a 100 night risk-free trial, no cost EMI for its mattresses and free home delivery services. In an effort to manufacture all its products locally, Wakefit has set up a manufacturing unit in Bangalore and has warehouses in Bangalore, Hyderabad, Pune and Mumbai. Wakefit has serviced more than 2 lakh customers since 2016 and boasts of a positive growth trajectory that has translated into happy and satisfied customers.