Test Brand

The world has almost ceased to be offline and with every passing year the online space is adding more and more user base. This has been well understood by advertisers as well and a robust momentum in the scope and diversity of online advertising is at place. With increasing digital penetration, one of the newest ways of reaching consumers is through ‘Native Advertorial’. Now what exactly is Native Advertorial? In simple words, it is a paid form of online material that resembles editorial content but is intended to promote and advertise a product by the advertiser. Native advertising is heavily relied upon now days for maximum and effective reach to the audience. Why go native? Going native allows brands to reach their consumers more effectively by surpassing barriers like ad-blocks. Viewing ads as a part of content doesn’t cause any disruption to the audience and thus is a more acceptable kind of advertisement. We as users aren’t aloof to native advertisements, but we fail to recognise them as they are blended with content. A native ad is basically categorised into three broad categories, namely: In-feed ads: Social media platforms like, Facebook, Twitter, Snapchat, Instagram, Yahoo, these ads appear on your feed as you scroll through. The digital space dwellers are not aloof to the feeds preceded by ‘sponsored’. These are the in-feed ads that direct you to some other page or link or product. Recommendation Widgets: A common experience for an internet user is that of coming across widgets of contextually similar content that you are browsing through at the moment but from a different source or author. These are recommendation widgets as you must be familiar with, “You may also like” and “Recommended for you”. Promoted listings: Remember how a product you once thought of buying online but decided otherwise, but the product kept popping up every now and then on your browser? This is called promoted listings. A little different from editorial content, this type of native advertisement is used by e-commerce websites. Native advertorial is the new revolution of the digital space and the publishing arena at large. Multiple factors have contributed to its wide acceptance as the new face of advertising. Better engagement with potential customers: Of late, Native Advertorial is increasingly become a dear tool to content marketers as it has outplayed traditional display ads at better engagement with potential customers. According to experts, the average brand recall for native ads is 2X times more than the traditional advertisements. With the information overload now a days, compelling, engaging, authentic storytelling and meaningful content is what audiences are looking forward to. Thus through native ads, advertisers can promote their brands in meaningful ways and deliver effective content to their audiences. Unlike newspaper advertorials or hoardings that to the point sell only the product, native ads are more engaging. In India several publications like, NDTV, Rediff, Flipkart, Amazon etc have adopted this format to reach a wider audience. Better reach: The most important aspect of this kind of advertisement is that if you don’t reach it, it certainly reaches you. And once a user engages with native ad experience, you can retarget them creating more impact. According to a report by Forbes, users are 25 percent more likely to engage with a native ad in comparison to a banner ad. And 53 percent of native ad engagement is positive. It also helps reach the audience instantly. The confluence of social media + editorial content + advertisement does the trick here. With receding user base of Print and visual media, the online space is gaining momentum. Thus online advertisements guarantee better audience reach than any other medium. And Native ads further help these ads stand out in the competitive online space. Native vs Banner advertisements: Native content ads increase brand lift by 82% Consumers look at native ads 52% more than banner ads Native generates 85% to 93% more clicks than banner ads Purchase intent is 53% higher for native ads Consumers look at native ads 2% more than editorial content and spend the same number of seconds viewing native ads (Statistics from: Sharethrough) With the pace that native advertorial is being adopted by content makers and advertisers, it certainly marks the beginning of an advertorial revolution.

The world has almost ceased to be offline and with every passing year the online space is adding more and more user base. This has been well understood by advertisers as well and a robust momentum in the scope and diversity of online advertising is at place. With increasing digital penetration, one of the newest ways of reaching consumers is through ‘Native Advertorial’. Now what exactly is Native Advertorial? In simple words, it is a paid form of online material that resembles editorial content but is intended to promote and advertise a product by the advertiser. Native advertising is heavily relied upon now days for maximum and effective reach to the audience. Why go native? Going native allows brands to reach their consumers more effectively by surpassing barriers like ad-blocks. Viewing ads as a part of content doesn’t cause any disruption to the audience and thus is a more acceptable kind of advertisement. We as users aren’t aloof to native advertisements, but we fail to recognise them as they are blended with content. A native ad is basically categorised into three broad categories, namely: In-feed ads: Social media platforms like, Facebook, Twitter, Snapchat, Instagram, Yahoo, these ads appear on your feed as you scroll through. The digital space dwellers are not aloof to the feeds preceded by ‘sponsored’. These are the in-feed ads that direct you to some other page or link or product. Recommendation Widgets: A common experience for an internet user is that of coming across widgets of contextually similar content that you are browsing through at the moment but from a different source or author. These are recommendation widgets as you must be familiar with, “You may also like” and “Recommended for you”. Promoted listings: Remember how a product you once thought of buying online but decided otherwise, but the product kept popping up every now and then on your browser? This is called promoted listings. A little different from editorial content, this type of native advertisement is used by e-commerce websites. Native advertorial is the new revolution of the digital space and the publishing arena at large. Multiple factors have contributed to its wide acceptance as the new face of advertising. Better engagement with potential customers: Of late, Native Advertorial is increasingly become a dear tool to content marketers as it has outplayed traditional display ads at better engagement with potential customers. According to experts, the average brand recall for native ads is 2X times more than the traditional advertisements. With the information overload now a days, compelling, engaging, authentic storytelling and meaningful content is what audiences are looking forward to. Thus through native ads, advertisers can promote their brands in meaningful ways and deliver effective content to their audiences. Unlike newspaper advertorials or hoardings that to the point sell only the product, native ads are more engaging. In India several publications like, NDTV, Rediff, Flipkart, Amazon etc have adopted this format to reach a wider audience. Better reach: The most important aspect of this kind of advertisement is that if you don’t reach it, it certainly reaches you. And once a user engages with native ad experience, you can retarget them creating more impact. According to a report by Forbes, users are 25 percent more likely to engage with a native ad in comparison to a banner ad. And 53 percent of native ad engagement is positive. It also helps reach the audience instantly. The confluence of social media + editorial content + advertisement does the trick here. With receding user base of Print and visual media, the online space is gaining momentum. Thus online advertisements guarantee better audience reach than any other medium. And Native ads further help these ads stand out in the competitive online space. Native vs Banner advertisements: Native content ads increase brand lift by 82% Consumers look at native ads 52% more than banner ads Native generates 85% to 93% more clicks than banner ads Purchase intent is 53% higher for native ads Consumers look at native ads 2% more than editorial content and spend the same number of seconds viewing native ads (Statistics from: Sharethrough) With the pace that native advertorial is being adopted by content makers and advertisers, it certainly marks the beginning of an advertorial revolution.

The world has almost ceased to be offline and with every passing year the online space is adding more and more user base. This has been well understood by advertisers as well and a robust momentum in the scope and diversity of online advertising is at place. With increasing digital penetration, one of the newest ways of reaching consumers is through ‘Native Advertorial’. Now what exactly is Native Advertorial? In simple words, it is a paid form of online material that resembles editorial content but is intended to promote and advertise a product by the advertiser. Native advertising is heavily relied upon now days for maximum and effective reach to the audience. Why go native? Going native allows brands to reach their consumers more effectively by surpassing barriers like ad-blocks. Viewing ads as a part of content doesn’t cause any disruption to the audience and thus is a more acceptable kind of advertisement. We as users aren’t aloof to native advertisements, but we fail to recognise them as they are blended with content. A native ad is basically categorised into three broad categories, namely: In-feed ads: Social media platforms like, Facebook, Twitter, Snapchat, Instagram, Yahoo, these ads appear on your feed as you scroll through. The digital space dwellers are not aloof to the feeds preceded by ‘sponsored’. These are the in-feed ads that direct you to some other page or link or product. Recommendation Widgets: A common experience for an internet user is that of coming across widgets of contextually similar content that you are browsing through at the moment but from a different source or author. These are recommendation widgets as you must be familiar with, “You may also like” and “Recommended for you”. Promoted listings: Remember how a product you once thought of buying online but decided otherwise, but the product kept popping up every now and then on your browser? This is called promoted listings. A little different from editorial content, this type of native advertisement is used by e-commerce websites. Native advertorial is the new revolution of the digital space and the publishing arena at large. Multiple factors have contributed to its wide acceptance as the new face of advertising. Better engagement with potential customers: Of late, Native Advertorial is increasingly become a dear tool to content marketers as it has outplayed traditional display ads at better engagement with potential customers. According to experts, the average brand recall for native ads is 2X times more than the traditional advertisements. With the information overload now a days, compelling, engaging, authentic storytelling and meaningful content is what audiences are looking forward to. Thus through native ads, advertisers can promote their brands in meaningful ways and deliver effective content to their audiences. Unlike newspaper advertorials or hoardings that to the point sell only the product, native ads are more engaging. In India several publications like, NDTV, Rediff, Flipkart, Amazon etc have adopted this format to reach a wider audience. Better reach: The most important aspect of this kind of advertisement is that if you don’t reach it, it certainly reaches you. And once a user engages with native ad experience, you can retarget them creating more impact. According to a report by Forbes, users are 25 percent more likely to engage with a native ad in comparison to a banner ad. And 53 percent of native ad engagement is positive. It also helps reach the audience instantly. The confluence of social media + editorial content + advertisement does the trick here. With receding user base of Print and visual media, the online space is gaining momentum. Thus online advertisements guarantee better audience reach than any other medium. And Native ads further help these ads stand out in the competitive online space. Native vs Banner advertisements: Native content ads increase brand lift by 82% Consumers look at native ads 52% more than banner ads Native generates 85% to 93% more clicks than banner ads Purchase intent is 53% higher for native ads Consumers look at native ads 2% more than editorial content and spend the same number of seconds viewing native ads (Statistics from: Sharethrough) With the pace that native advertorial is being adopted by content makers and advertisers, it certainly marks the beginning of an advertorial revolution.

The world has almost ceased to be offline and with every passing year the online space is adding more and more user base. This has been well understood by advertisers as well and a robust momentum in the scope and diversity of online advertising is at place. With increasing digital penetration, one of the newest ways of reaching consumers is through ‘Native Advertorial’. Now what exactly is Native Advertorial? In simple words, it is a paid form of online material that resembles editorial content but is intended to promote and advertise a product by the advertiser. Native advertising is heavily relied upon now days for maximum and effective reach to the audience. Why go native? Going native allows brands to reach their consumers more effectively by surpassing barriers like ad-blocks. Viewing ads as a part of content doesn’t cause any disruption to the audience and thus is a more acceptable kind of advertisement. We as users aren’t aloof to native advertisements, but we fail to recognise them as they are blended with content. A native ad is basically categorised into three broad categories, namely: In-feed ads: Social media platforms like, Facebook, Twitter, Snapchat, Instagram, Yahoo, these ads appear on your feed as you scroll through. The digital space dwellers are not aloof to the feeds preceded by ‘sponsored’. These are the in-feed ads that direct you to some other page or link or product. Recommendation Widgets: A common experience for an internet user is that of coming across widgets of contextually similar content that you are browsing through at the moment but from a different source or author. These are recommendation widgets as you must be familiar with, “You may also like” and “Recommended for you”. Promoted listings: Remember how a product you once thought of buying online but decided otherwise, but the product kept popping up every now and then on your browser? This is called promoted listings. A little different from editorial content, this type of native advertisement is used by e-commerce websites. Native advertorial is the new revolution of the digital space and the publishing arena at large. Multiple factors have contributed to its wide acceptance as the new face of advertising. Better engagement with potential customers: Of late, Native Advertorial is increasingly become a dear tool to content marketers as it has outplayed traditional display ads at better engagement with potential customers. According to experts, the average brand recall for native ads is 2X times more than the traditional advertisements. With the information overload now a days, compelling, engaging, authentic storytelling and meaningful content is what audiences are looking forward to. Thus through native ads, advertisers can promote their brands in meaningful ways and deliver effective content to their audiences. Unlike newspaper advertorials or hoardings that to the point sell only the product, native ads are more engaging. In India several publications like, NDTV, Rediff, Flipkart, Amazon etc have adopted this format to reach a wider audience. Better reach: The most important aspect of this kind of advertisement is that if you don’t reach it, it certainly reaches you. And once a user engages with native ad experience, you can retarget them creating more impact. According to a report by Forbes, users are 25 percent more likely to engage with a native ad in comparison to a banner ad. And 53 percent of native ad engagement is positive. It also helps reach the audience instantly. The confluence of social media + editorial content + advertisement does the trick here. With receding user base of Print and visual media, the online space is gaining momentum. Thus online advertisements guarantee better audience reach than any other medium. And Native ads further help these ads stand out in the competitive online space. Native vs Banner advertisements: Native content ads increase brand lift by 82% Consumers look at native ads 52% more than banner ads Native generates 85% to 93% more clicks than banner ads Purchase intent is 53% higher for native ads Consumers look at native ads 2% more than editorial content and spend the same number of seconds viewing native ads (Statistics from: Sharethrough) With the pace that native advertorial is being adopted by content makers and advertisers, it certainly marks the beginning of an advertorial revolution.

${image_1} Brandwire Image The world has almost ceased to be offline and with every passing year the online space is adding more and more user base. This has been well understood by advertisers as well and a robust momentum in the scope and diversity of online advertising is at place. With increasing digital penetration, one of the newest ways of reaching consumers is through ‘Native Advertorial’. Now what exactly is Native Advertorial? In simple words, it is a paid form of online material that resembles editorial content but is intended to promote and advertise a product by the advertiser. Native advertising is heavily relied upon now days for maximum and effective reach to the audience. Why go native? Going native allows brands to reach their consumers more effectively by surpassing barriers like ad-blocks. Viewing ads as a part of content doesn’t cause any disruption to the audience and thus is a more acceptable kind of advertisement. ${image_2} TOI Image We as users aren’t aloof to native advertisements, but we fail to recognise them as they are blended with content. A native ad is basically categorised into three broad categories, namely: In-feed ads: Social media platforms like, Facebook, Twitter, Snapchat, Instagram, Yahoo, these ads appear on your feed as you scroll through. The digital space dwellers are not aloof to the feeds preceded by ‘sponsored’. These are the in-feed ads that direct you to some other page or link or product. Recommendation Widgets: A common experience for an internet user is that of coming across widgets of contextually similar content that you are browsing through at the moment but from a different source or author. These are recommendation widgets as you must be familiar with, “You may also like” and “Recommended for you”. Promoted listings: Remember how a product you once thought of buying online but decided otherwise, but the product kept popping up every now and then on your browser? This is called promoted listings. A little different from editorial content, this type of native advertisement is used by e-commerce websites. Native advertorial is the new revolution of the digital space and the publishing arena at large. Multiple factors have contributed to its wide acceptance as the new face of advertising. Better engagement with potential customers: Of late, Native Advertorial is increasingly become a dear tool to content marketers as it has outplayed traditional display ads at better engagement with potential customers. According to experts, the average brand recall for native ads is 2X times more than the traditional advertisements. With the information overload now a days, compelling, engaging, authentic storytelling and meaningful content is what audiences are looking forward to. Thus through native ads, advertisers can promote their brands in meaningful ways and deliver effective content to their audiences. Unlike newspaper advertorials or hoardings that to the point sell only the product, native ads are more engaging. In India several publications like, NDTV, Rediff, Flipkart, Amazon etc have adopted this format to reach a wider audience. Better reach: The most important aspect of this kind of advertisement is that if you don’t reach it, it certainly reaches you. And once a user engages with native ad experience, you can retarget them creating more impact. According to a report by Forbes, users are 25 percent more likely to engage with a native ad in comparison to a banner ad. And 53 percent of native ad engagement is positive. It also helps reach the audience instantly. The confluence of social media + editorial content + advertisement does the trick here. With receding user base of Print and visual media, the online space is gaining momentum. Thus online advertisements guarantee better audience reach than any other medium. And Native ads further help these ads stand out in the competitive online space. Native vs Banner advertisements: Native content ads increase brand lift by 82% Consumers look at native ads 52% more than banner ads Native generates 85% to 93% more clicks than banner ads Purchase intent is 53% higher for native ads Consumers look at native ads 2% more than editorial content and spend the same number of seconds viewing native ads (Statistics from: Sharethrough) With the pace that native advertorial is being adopted by content makers and advertisers, it certainly marks the beginning of an advertorial revolution.

The world has almost ceased to be offline and with every passing year the online space is adding more and more user base. This has been well understood by advertisers as well and a robust momentum in the scope and diversity of online advertising is at place. With increasing digital penetration, one of the newest ways of reaching consumers is through ‘Native Advertorial’. Now what exactly is Native Advertorial? In simple words, it is a paid form of online material that resembles editorial content but is intended to promote and advertise a product by the advertiser. Native advertising is heavily relied upon now days for maximum and effective reach to the audience. Why go native? Going native allows brands to reach their consumers more effectively by surpassing barriers like ad-blocks. Viewing ads as a part of content doesn’t cause any disruption to the audience and thus is a more acceptable kind of advertisement. We as users aren’t aloof to native advertisements, but we fail to recognise them as they are blended with content. A native ad is basically categorised into three broad categories, namely: In-feed ads: Social media platforms like, Facebook, Twitter, Snapchat, Instagram, Yahoo, these ads appear on your feed as you scroll through. The digital space dwellers are not aloof to the feeds preceded by ‘sponsored’. These are the in-feed ads that direct you to some other page or link or product. Recommendation Widgets: A common experience for an internet user is that of coming across widgets of contextually similar content that you are browsing through at the moment but from a different source or author. These are recommendation widgets as you must be familiar with, “You may also like” and “Recommended for you”. Promoted listings: Remember how a product you once thought of buying online but decided otherwise, but the product kept popping up every now and then on your browser? This is called promoted listings. A little different from editorial content, this type of native advertisement is used by e-commerce websites. Native advertorial is the new revolution of the digital space and the publishing arena at large. Multiple factors have contributed to its wide acceptance as the new face of advertising. Better engagement with potential customers: Of late, Native Advertorial is increasingly become a dear tool to content marketers as it has outplayed traditional display ads at better engagement with potential customers. According to experts, the average brand recall for native ads is 2X times more than the traditional advertisements. With the information overload now a days, compelling, engaging, authentic storytelling and meaningful content is what audiences are looking forward to. Thus through native ads, advertisers can promote their brands in meaningful ways and deliver effective content to their audiences. Unlike newspaper advertorials or hoardings that to the point sell only the product, native ads are more engaging. In India several publications like, NDTV, Rediff, Flipkart, Amazon etc have adopted this format to reach a wider audience. Better reach: The most important aspect of this kind of advertisement is that if you don’t reach it, it certainly reaches you. And once a user engages with native ad experience, you can retarget them creating more impact. According to a report by Forbes, users are 25 percent more likely to engage with a native ad in comparison to a banner ad. And 53 percent of native ad engagement is positive. It also helps reach the audience instantly. The confluence of social media + editorial content + advertisement does the trick here. With receding user base of Print and visual media, the online space is gaining momentum. Thus online advertisements guarantee better audience reach than any other medium. And Native ads further help these ads stand out in the competitive online space. Native vs Banner advertisements: Native content ads increase brand lift by 82% Consumers look at native ads 52% more than banner ads Native generates 85% to 93% more clicks than banner ads Purchase intent is 53% higher for native ads Consumers look at native ads 2% more than editorial content and spend the same number of seconds viewing native ads (Statistics from: Sharethrough) With the pace that native advertorial is being adopted by content makers and advertisers, it certainly marks the beginning of an advertorial revolution.

The world has almost ceased to be offline and with every passing year the online space is adding more and more user base. This has been well understood by advertisers as well and a robust momentum in the scope and diversity of online advertising is at place. With increasing digital penetration, one of the newest ways of reaching consumers is through ‘Native Advertorial’. Now what exactly is Native Advertorial? In simple words, it is a paid form of online material that resembles editorial content but is intended to promote and advertise a product by the advertiser. Native advertising is heavily relied upon now days for maximum and effective reach to the audience. Why go native? Going native allows brands to reach their consumers more effectively by surpassing barriers like ad-blocks. Viewing ads as a part of content doesn’t cause any disruption to the audience and thus is a more acceptable kind of advertisement. We as users aren’t aloof to native advertisements, but we fail to recognise them as they are blended with content. A native ad is basically categorised into three broad categories, namely: In-feed ads: Social media platforms like, Facebook, Twitter, Snapchat, Instagram, Yahoo, these ads appear on your feed as you scroll through. The digital space dwellers are not aloof to the feeds preceded by ‘sponsored’. These are the in-feed ads that direct you to some other page or link or product. Recommendation Widgets: A common experience for an internet user is that of coming across widgets of contextually similar content that you are browsing through at the moment but from a different source or author. These are recommendation widgets as you must be familiar with, “You may also like” and “Recommended for you”. Promoted listings: Remember how a product you once thought of buying online but decided otherwise, but the product kept popping up every now and then on your browser? This is called promoted listings. A little different from editorial content, this type of native advertisement is used by e-commerce websites. Native advertorial is the new revolution of the digital space and the publishing arena at large. Multiple factors have contributed to its wide acceptance as the new face of advertising. Better engagement with potential customers: Of late, Native Advertorial is increasingly become a dear tool to content marketers as it has outplayed traditional display ads at better engagement with potential customers. According to experts, the average brand recall for native ads is 2X times more than the traditional advertisements. With the information overload now a days, compelling, engaging, authentic storytelling and meaningful content is what audiences are looking forward to. Thus through native ads, advertisers can promote their brands in meaningful ways and deliver effective content to their audiences. Unlike newspaper advertorials or hoardings that to the point sell only the product, native ads are more engaging. In India several publications like, NDTV, Rediff, Flipkart, Amazon etc have adopted this format to reach a wider audience. Better reach: The most important aspect of this kind of advertisement is that if you don’t reach it, it certainly reaches you. And once a user engages with native ad experience, you can retarget them creating more impact. According to a report by Forbes, users are 25 percent more likely to engage with a native ad in comparison to a banner ad. And 53 percent of native ad engagement is positive. It also helps reach the audience instantly. The confluence of social media + editorial content + advertisement does the trick here. With receding user base of Print and visual media, the online space is gaining momentum. Thus online advertisements guarantee better audience reach than any other medium. And Native ads further help these ads stand out in the competitive online space. Native vs Banner advertisements: Native content ads increase brand lift by 82% Consumers look at native ads 52% more than banner ads Native generates 85% to 93% more clicks than banner ads Purchase intent is 53% higher for native ads Consumers look at native ads 2% more than editorial content and spend the same number of seconds viewing native ads (Statistics from: Sharethrough) With the pace that native advertorial is being adopted by content makers and advertisers, it certainly marks the beginning of an advertorial revolution.

01/7 What is better? You might have often heard people arguing about the health benefits of sea salt and table salt. Many believe sea salt is healthier, as it contains minerals. Well, it is sort of true. Both sea salt and Himalayan salt are less processed as compared to table salt and hence retain more minerals like magnesium and potassium. But are these minerals really good for your health? 02/7How are they processed? Sea salt is produced by evaporation of ocean water or saltwater. It goes through very little processing. While table salt is mined from underground salt deposits. It is more heavily processed. 03/7Sea salt vs table salt People think that due to the presence of minerals, sea salt is better than table salt. But in reality, both have the same basic nutritional value. Both of them also have the same amount of sodium by weight. 04/7What study says ... According to a study published in the Environmental Science and Technology Journal, sea salt contains more than just minerals. You will be stunned to know that in most of the cases, plastic is also leeched into the sea salt. This happens due to the presence of plastic bags and debris in the sea water. 05/7The iodine content in table salt Traditional table salt is more processed than sea salt. It is obvious for it to be devoid of natural minerals. But you can be assured that it is properly refined and does not contain any harmful microplastics. However, the salt producers in the early 90s started adding iodine to table salt, which is an important mineral and good to keep your thyroid level in control. 06/7Daily intake of salt It is always advised to consume salt in moderation for staying healthy. The World Health Organisation (WHO) recommends less than 5 grams of salt per day, which is equal to one teaspoon. 07/7Bottom Line Both the salts have the same health benefits, as they contain the same amount of sodium by weight. In any case, they should not be consumed in excess. Consumption of salt should be as per the requirement of the body.

${image_1} Brandwire image 3 The world has almost ceased to be offline and with every passing year the online space is adding more and more user base. This has been well understood by advertisers as well and a robust momentum in the scope and diversity of online advertising is at place. With increasing digital penetration, one of the newest ways of reaching consumers is through ‘Native Advertorial’. Now what exactly is Native Advertorial? In simple words, it is a paid form of online material that resembles editorial content but is intended to promote and advertise a product by the advertiser. Native advertising is heavily relied upon now days for maximum and effective reach to the audience. Why go native? Going native allows brands to reach their consumers more effectively by surpassing barriers like ad-blocks. Viewing ads as a part of content doesn’t cause any disruption to the audience and thus is a more acceptable kind of advertisement. We as users aren’t aloof to native advertisements, but we fail to recognise them as they are blended with content. A native ad is basically categorised into three broad categories, namely: In-feed ads: Social media platforms like, Facebook, Twitter, Snapchat, Instagram, Yahoo, these ads appear on your feed as you scroll through. The digital space dwellers are not aloof to the feeds preceded by ‘sponsored’. These are the in-feed ads that direct you to some other page or link or product. Recommendation Widgets: A common experience for an internet user is that of coming across widgets of contextually similar content that you are browsing through at the moment but from a different source or author. These are recommendation widgets as you must be familiar with, “You may also like” and “Recommended for you”. Promoted listings: Remember how a product you once thought of buying online but decided otherwise, but the product kept popping up every now and then on your browser? This is called promoted listings. A little different from editorial content, this type of native advertisement is used by e-commerce websites. Native advertorial is the new revolution of the digital space and the publishing arena at large. Multiple factors have contributed to its wide acceptance as the new face of advertising. Better engagement with potential customers: Of late, Native Advertorial is increasingly become a dear tool to content marketers as it has outplayed traditional display ads at better engagement with potential customers. According to experts, the average brand recall for native ads is 2X times more than the traditional advertisements. With the information overload now a days, compelling, engaging, authentic storytelling and meaningful content is what audiences are looking forward to. Thus through native ads, advertisers can promote their brands in meaningful ways and deliver effective content to their audiences. Unlike newspaper advertorials or hoardings that to the point sell only the product, native ads are more engaging. ${image_2} In India several publications like, NDTV, Rediff, Flipkart, Amazon etc have adopted this format to reach a wider audience. Better reach: The most important aspect of this kind of advertisement is that if you don’t reach it, it certainly reaches you. And once a user engages with native ad experience, you can retarget them creating more impact. According to a report by Forbes, users are 25 percent more likely to engage with a native ad in comparison to a banner ad. And 53 percent of native ad engagement is positive. It also helps reach the audience instantly. The confluence of social media + editorial content + advertisement does the trick here. With receding user base of Print and visual media, the online space is gaining momentum. Thus online advertisements guarantee better audience reach than any other medium. And Native ads further help these ads stand out in the competitive online space. Native vs Banner advertisements: Native content ads increase brand lift by 82% Consumers look at native ads 52% more than banner ads Native generates 85% to 93% more clicks than banner ads Purchase intent is 53% higher for native ads Consumers look at native ads 2% more than editorial content and spend the same number of seconds viewing native ads (Statistics from: Sharethrough) With the pace that native advertorial is being adopted by content makers and advertisers, it certainly marks the beginning of an advertorial revolution.

The world has almost ceased to be offline and with every passing year the online space is adding more and more user base. This has been well understood by advertisers as well and a robust momentum in the scope and diversity of online advertising is at place. With increasing digital penetration, one of the newest ways of reaching consumers is through ‘Native Advertorial’. ${image_1} Brandwire image 3 Now what exactly is Native Advertorial? In simple words, it is a paid form of online material that resembles editorial content but is intended to promote and advertise a product by the advertiser. Native advertising is heavily relied upon now days for maximum and effective reach to the audience. Why go native? Going native allows brands to reach their consumers more effectively by surpassing barriers like ad-blocks. Viewing ads as a part of content doesn’t cause any disruption to the audience and thus is a more acceptable kind of advertisement. We as users aren’t aloof to native advertisements, but we fail to recognise them as they are blended with content. A native ad is basically categorised into three broad categories, namely: In-feed ads: Social media platforms like, Facebook, Twitter, Snapchat, Instagram, Yahoo, these ads appear on your feed as you scroll through. The digital space dwellers are not aloof to the feeds preceded by ‘sponsored’. These are the in-feed ads that direct you to some other page or link or product. Recommendation Widgets: A common experience for an internet user is that of coming across widgets of contextually similar content that you are browsing through at the moment but from a different source or author. These are recommendation widgets as you must be familiar with, “You may also like” and “Recommended for you”. Promoted listings: Remember how a product you once thought of buying online but decided otherwise, but the product kept popping up every now and then on your browser? This is called promoted listings. A little different from editorial content, this type of native advertisement is used by e-commerce websites. Native advertorial is the new revolution of the digital space and the publishing arena at large. Multiple factors have contributed to its wide acceptance as the new face of advertising. Better engagement with potential customers: Of late, Native Advertorial is increasingly become a dear tool to content marketers as it has outplayed traditional display ads at better engagement with potential customers. According to experts, the average brand recall for native ads is 2X times more than the traditional advertisements. With the information overload now a days, compelling, engaging, authentic storytelling and meaningful content is what audiences are looking forward to. Thus through native ads, advertisers can promote their brands in meaningful ways and deliver effective content to their audiences. Unlike newspaper advertorials or hoardings that to the point sell only the product, native ads are more engaging. In India several publications like, NDTV, Rediff, Flipkart, Amazon etc have adopted this format to reach a wider audience. Better reach: The most important aspect of this kind of advertisement is that if you don’t reach it, it certainly reaches you. And once a user engages with native ad experience, you can retarget them creating more impact. According to a report by Forbes, users are 25 percent more likely to engage with a native ad in comparison to a banner ad. And 53 percent of native ad engagement is positive. It also helps reach the audience instantly. The confluence of social media + editorial content + advertisement does the trick here. With receding user base of Print and visual media, the online space is gaining momentum. Thus online advertisements guarantee better audience reach than any other medium. And Native ads further help these ads stand out in the competitive online space. Native vs Banner advertisements: Native content ads increase brand lift by 82% Consumers look at native ads 52% more than banner ads Native generates 85% to 93% more clicks than banner ads Purchase intent is 53% higher for native ads Consumers look at native ads 2% more than editorial content and spend the same number of seconds viewing native ads (Statistics from: Sharethrough) With the pace that native advertorial is being adopted by content makers and advertisers, it certainly marks the beginning of an advertorial revolution.