Recent Brand Stories
From design, to comfort, to convenience, to interiors, home buyers look for a complete package today. Other factors that consumers take into consideration are the credibility of the developer, adherence to promises made, architecture and the quality of the building itself. Developers have realized that and are packing in as much as they can to satisfy the requirements of consumers. Today, residential projects that are nearing completion stage emerge as the top choice for prospective home buyers, surpassing the popularity of ready to move-in homes. The reason? For one, most people find the burden of paying upfront for a ready-to-move-in apartment too heavy. Add to that the heavy interests that need to be paid on a home loan which proves to be a huge financial drain that most people try to steer clear of. SPR Highliving is a prime example of a developer that is dedicated to delivering properties equipped with world-class amenities and built with the highest quality. One of the feats that the brand has achieved recently is to complete the construction of 36 floors in just 365 days in Tower-A. Located within SPR City, Chennai's largest integrated township, Tower-A is a part of its residential phase, Highliving District. Two other structures, Tower-B of 36 floors and Tower-H of 45 floors are also currently under construction and are fast rising. Considered Chennai's Tallest Towers, these magnificent structures are a paradigm of engineering excellence and architectural finesse. Designed to global benchmarks, these residential towers promise its residents a high quality of living and are currently one of the best investment options in the city. Mr. Hitesh Kawad, Managing Director, SPR Highliving says, "The idea is to deliver holistic living to the residents of SPR City aligned with the concept of Work-Live-Learn-Play-Commune. Right from a school to a mall to office spaces, SPR City has it all and is envisioned as a 'City within a City' that redefines urban living." Here are twelve factors that make SPR City the complete package for prospective home buyers: 1) Location: 'Location, location, location!' - the age-old adage still holds good for prime real estate properties. Being situated just two kilometers from Kilpauk and in close proximity to areas such as Purusawalkam and Vepery, SPR City makes a very prime location. 2) Green Cover: SPR City houses one of the largest green spaces that can be accommodated within a project. It boasts of more than five lakh square feet of sprawling greenery and wide-open spaces. 3) Amenities: SPR City offers more than 65 high-end amenities to its residents. Right from a swimming pool, to a fencing area, to a mini-theatre to a spa, the choices are endless. 4) The View: Undoubtedly, the tallest towers in the city of Chennai, this essentially means that the view would be breathtaking. Whether it is the fourteenth floor or the thirtieth floor, one can soak in a picturesque view of the city at any part of the day or night. 5) Accessibility: SPR City is located in one of the most accessible areas of the city. The proposed metro stations at Pattalam, Otteri, and Perambur are just a minute away. It is approachable by road on all four sides, making it easily accessible from all major hubs of the city. 6) School: Residents of SPR City can get priority admission in Shri Ram Universal School, an academic institution of high repute, which is located within SPR City. Children will, therefore, have access to world-class education within walking distance from their homes. 7) SPR City Mall: Shopping and entertainment form an integral part of our lives. Residents of SPR City will have easy access to a 1.5 million square feet uber-cool shopping mall right within the township. The SPR City Mall will also have a multi-screen multiplex to cater to cinema aficionados. 8) Market of India: SPR City will also house India's largest wholesale market with more than 5000 shops and offices spaces, which will be located just minutes away from the residences. 9) Private Gardens: SPR City offers its residents a 4.5-acre private garden with world class landscaping and lush green surroundings. 10) Community Living: SPR City allows its residents to embrace community living as a way of life through its unique 'Work-Live-Learn-Play-Commune - all in one place' concept. 11) Luxury at its best: Every inch of space at SPR City has been designed keeping the convenience of the resident as the focal point. From high ceiling height to spacious rooms, these contemporary spaces have been designed with a finesse that exudes pure luxury. 12) Healthy living: The greenery that SPR City offers brings with it added facilities to promote healthy living such as a Vitamin D Zone, gymnasium, jogging track and a wide array of outdoor gaming facilities. With projects such as SPR City offering the complete package for home buyers, it's not long before the demand for similarly integrated townships increases manifold.
Vertical high rises which are popular across the world are fast catching up in India as well. The main reason for this is the migrant influx of people from villages to cities, in search of better means of living. The United Nations Population Division projects that by 2050, 66% of the world's population will be urban, up from 54% today. Once population growth is factored in, this amounts to 2.5 billion more people living in cities. The cascading effect is the increasing demand for urban housing and the rise in land costs. Vertical high rises come with a lot of advantages including the fact that in a well-constructed high rise, over 70% of the building can be used. Chennai too is poised to witness a change in its skyline with the State Government giving the nod to increase the Floor Space Index (FSI) of 0.5. This essentially means an additional increase of thirty-three percent built-up area. This would add impetus to the concept of cluster redevelopment in apartment complexes and residential colonies. Chennai recently surpassed Delhi as the second most-dense city in the country. The announcement to increase FSI has come at a time when there is an urgent need for suitable policies to increase urban housing. The only way to achieve this would have been via vertical growth. The order to increase FSI has come as a welcome one to decongest the city as going vertical also allows room for more lung spaces and other amenities. As the population increases, resources deplete and sustainability becomes an issue. High rises could therefore be an answer to this issue since the common amenities to meet the requirements of education, recreation, healthcare, and other services would be within walking distance. The added advantages include that rainwater harvesting, re-use of wastewater and capture of solar energy have been made compulsory. Additionally, the order encompasses ease of living for all, making special provisions for the differently-abled, elderly and children. The aim is to efficiently use scarce land to make housing more affordable with sustainability as the key focus. In Chennai, SPR Highliving has been redefining the Chennai skyline with a range of exciting properties. SPR City is a 63-acre development that is considered Chennai's largest integrated township. "The central idea is to create a 'Vertical City' with luxury residences, parks, a mall, school, offices, commercial center, recreation spaces and more. Being built along the concept of Work-Live-Learn-Play-Commune, SPR City makes all-round living a reality for its residents.", says Mr. Hitesh Kawad, Managing Director, SPR Highliving. Its residential phase, the Highliving District, is a perfect example of urban sophistication and architectural finesse. This ambitious project includes some of the tallest towers ever to dot the Chennai skyline scaling up to 45 floors. Offering spectacular views of the surrounding neighborhood from every apartment, this project will transform the way people of the city live and work by striking a balance between both. The increase in FSI will also provide immense benefits in the form of redevelopment. Redevelopment is when a real estate developer steps in to reconstruct an existing building after razing it to the ground. With the increase in FSI, the same plot of land can now have an increased number of apartments and owners stand to gain from the additional square feet. The developer also stands to gain from the increased area through construction of additional residential and commercial spaces. The most important aspect of the FSI order is that the rules have been simplified so as to encourage self-compliance. Additional advantages include the removal of minimum plot requirement, plot frontage requirement and plot coverage. Reduced plot size will greatly benefit those seeking affordable housing as plan sanctions and institutional finance will be much more accessible to the weaker sections of society. Affordable housing is defined as a dwelling unit with 40 square meters in Chennai Metropolitan Area and 60 square meters in the rest of the State. As per the revised guidelines, there is an FSI increase for road width as well in the range of 30% to 50%. A highlight of the FSI announcement is that all rules pertaining to planning and building permit for construction and layout have been brought under a single document and these rules are applicable to the entire State except hill areas. Compulsory inspections at the plinth level and the last story level ensure that deviation from the approved plan does not occur. The next logical step towards urban planning would therefore be the creation of humane ecological urban environments of an entirely new kind: vertical cities which provide maximum living spaces with the smallest possible footprint. In that respect, SPR Highliving has taken a step in the right direction by coming up with SPR City, a project that is all set to alter the city's skyline forever.
The advance estimates of National Income indicate that real Gross Domestic Product (GDP) is poised to grow at 7.2% in FY 2018, up from 6.7% last year. The advance estimates, based on data for the first six months and up to November for some indicators, are a fair assessment of the likely outcome. The earlier projections of the Reserve Bank of India (RBI), the International Monetary Fund (IMF) and the World Bank are also all higher than the advance estimates. This robust growth is also fairly diversified with more than 8% growth in manufacturing and 9% growth or more in electricity, other utilities, construction, and public services. Thus, with the economy on the right track, hiring activity is expected to be robust in 2019, despite India going to polls later this year. As Indian businesses focus their efforts on professionalizing operations, demand for talent in business partnering functions such as human resources, finance and legal is expected to rise. Tamil Nadu is the fourth largest state of India. It has a diversified manufacturing sector and features among the leading states in several industries like automobiles, components, engineering, pharmaceuticals, garments, textile products, leather products, chemicals, plastics, etc. It ranks first among the states in terms of the number of factories and industrial workers. The state of Tamil Nadu is also riding on the back of an immensely successful Global Investors Summit 2019 that was held last month. In one of the landmark MoU signings of the summit, SPR Group, a leading real estate developer in South India signed an MoU with the Government of Tamil Nadu committing to invest Rs. 5,500 crores over the next 7 years in Chennai. This includes investments in the development of their prized integrated township, SPR City, spread across 63 acres at Binny Mills. The more critical announcement, however, was the declaration by SPR of generating tremendous employment opportunities due to this investment. The generation of the same is possible given the scale of this highly ambitious project. The SPR City project will comprise of India's largest multi-commodity wholesale trade center - Market of India, residential towers, world-class School, Mall, and Office buildings. The Market of India project is expected to generate more than 133,000 employment opportunities both direct and indirect. 1/3rd will be direct i.e. 1 employment for every 150 sq. ft. and the balance of 2/3rd employment will be indirect. Spread over 5.5 million sq. ft., 3 million sq. ft. is planned towards the shopping area and around 2.5 million sq. ft. will be dedicated to infrastructure, warehousing, and parking. The multi-commodity wholesale trade center, Market of India, will include more than 5,000 shops and 300 retail outlets with world class infrastructure, warehousing, logistics supply, and trade ecosystem. Of the total 5,000 shops, around 1500 traders have already signed Expression of Interest with SPR Highliving. Reflecting on the MoU, Mr. Hitesh P Kawad Managing Director, SPR Highliving said "SPR is committed to the promotion and development of the state. The integrated township will serve as a trade gateway to India and South Asia and will provide a global opportunity to traders in the regions, thus allowing them to expand their business horizons. The market of India has been conceived and developed post careful study of similar projects across China and other Asian countries. We have taken the best and most positive aspects of these projects and customized them to an Indian context for the success and longevity of the project. We have come up with the Trade in India concept to aid Make in India. To add to it, we will be benefited by the single window clearance and active government support in creating necessary infrastructure." It's not difficult to realize the sheer potential of this project. Located at a close distance to Chennai Central, Egmore and Parrys, the mixed-use project will aim to solve various problems such as congestion and infrastructure issues in Sowcarpet, George Town, Parrys, Ritchie and other market areas. The market of India, once fully operational, will offer cost-effective land solutions at just 1/4th the prevailing market price. For residential development, SPR City will include Chennai's tallest towers of 45-floors and around 85 luxury bungalows. Shri Ram Universal School (from founders of Shri Ram and Lady Shri Ram College, Delhi) is also coming to SPR City. For the 1.5 million sq. ft. retail mall, prominent players like Lifestyle, Max, PVR Cinema, SPAR and Westside have already signed up. With SPR City taking shape, we can expect a new wave of change sweeping Chennai, promising greater economic growth and employment opportunities.
Real estate developers don't just shape our city's skylines, they also define the way we live and work. However, rampant real estate development, especially by smaller players has left many a city a mere concrete jungle. Chennai is no exception. It is hard to believe therefore that nestled within the hustle and bustle of this ever-growing city is a carefully crafted lung space, spread over 63 acres, in the form of SPR City. Currently being constructed, SPR City, Chennai's largest integrated township, envisages well thought out residential spaces, supported with ample infrastructure in close proximity to shopping centers, world class schools and hospitals to present a complete living experience. Hectic modern life, busy work hours and search for better employment prospects have eroded the essence of living. Today, who wouldn't want to thrive amidst Nature? Who wouldn't want the old way of living where you get to meet, interact and know your neighbours? Who wouldn't want to evade the daily hassle of manoeuvring through heavy traffic jams? Hitesh Kawad, Managing Director, SPR Highliving says, "The lack of adequate infrastructure, poor facilities, pollution, improper access to emergency services and educational facilities, and remarkably high home prices are forcing people to make compromises on quality of living. An increased number of people are looking to revert to the old ways and embrace community living as the new way of life - and that's something we offer at SPR City" Aimed at giving Chennaiites a respite from the urban decay that is slowly ebbing the essence of healthy living, SPR City is a departure from the concrete jungle life prevalent elsewhere. Considered Chennai's largest integrated township, SPR City includes a sprawling 18-acre residential development named Highliving District, offering 5 lakh square feet of greenery, world-class standards and the best of community living, while also being located at a prominent place. The township residents can reach SPR City Mall, Shri Ram Universal School, and Market of India within a minute's walk. It is also in close proximity to metro stations, railway and bus stops, while also being accessible from all prominent locations within the city. The residential phase, Highliving District, houses three high rise towers Tower A, B and H, which are in various stages of construction. Recently, construction in Tower A hit the milestone of 36-floors in record breaking time and the handover for fit outs and furnishing is expected to be done in 12 months. Offering 2,3,4 BHK variations, these residential spaces are crafted with meticulous attention to every single detail. Highliving District also boasts of Chennai's tallest towers, that promise breathtaking views of the surrounding area. Despite an ultra-modern and sophisticated design, Highliving District retains traditional influences. Hitesh Kawad says, "Quality of life is something most people miss out on, and it's largely due to modernization and the allure of an urban lifestyle. SPR City strikes a balance and stays true to our traditions, while also incorporating the essence of modern living. With well thought-out architectural design, parks, entertainment centers and ample open spaces to promote Indian sports such as kabaddi, wrestling, sitolya, among others, the project manages to stand out from the rest" Another noted development within SPR City is Origine, a 6-acre luxury bungalow development. Origine is split into three series, among which is Affluence, consisting of 15 ultra-luxurious five bedroom bungalows developed over an area of 1.77 acres. These bungalows are surrounded by lush green landscapes and offer a private retreat from the buzz of the city. Completing the gamut is the Origine Buckingham Series and the Origine Carnatic Series, which comprise of four and three bedroom bungalows respectively. Origine Buckingham Series draws influence from Indo-British South Indian Fort Settlement architecture and derives its nomenclature from the world's most admired symbol of royalty, drawing parallels to create a legacy of its own. The Carnatic series, on the other hand, is inspired by the rich harmony of South India's musical heritage, and is available as two variants: Terrace Garden Bungalows and Garden Bungalows. Origine is equipped with its own private parking space, a massive park and every amenity that one can dream of. Residents of SPR City will also have easy access to 65+ amenities art centers, a cafeteria, fencing area, jacuzzi, a jogging track, wrestling area, yoga center, library, meeting halls, recreation club, residential offices, a sports club, swimming pools, a spa and a reputed school. SPR City also houses Market of India, a first-of-its-kind organized wholesale center, which will bring all trade under one roof and is projected to rival some of the biggest trade centers in China. It is spread over 54 lakh square feet and has a combination of more than 5000 shop and office spaces in different sizes. It also houses SPR City Mall, a 1.5 million sq. ft. of uber-cool shopping space with a multiplex. The acclaimed Shri Ram Universal School is also coming to SPR City, and will provide priority admissions to the residents of the township. SPR City stands out as a true symbol of excellence being the largest township of its kind to be located within the heart of the city. With all this and a lot more to offer and an emphasis on quality of living, SPR City has definitely kicked off a revolution that has reverberated across the property development space. To all prospective home buyers, it's about time you left behind a suffocating urban lifestyle and chose community living at SPR City. Because it just can't get any better than this!
India, primarily a nation of farmers, has of late been witnessing a surge of people leaving the countryside to flock to cities, most in search of better pastures, so to speak. But is India's urban infrastructure ready for the intake? That's one question to which the obvious answer is "NO". There is a massive gap that exists in the residential density in rapidly expanding cities such as Chennai and the story is no better in any of the other Indian metros. If there is one remedy to this inescapable problem, it would have to be integrated townships. Like many other States, The State Government of Tamil Nadu is promoting integrated township projects by ensuring ease of development and easier development norms for such projects. With a change in consumer buying patterns and the additional push from the Government, it would not be wrong therefore to state that integrated townships are the most potential solution to the problem of India's metros bursting at the seams. Most metros and satellite cities are likely to see the launch of an increased number of integrated townships projects. An integrated township is not just a set of fine buildings with great amenities but one that provides a holistic living environment. The best way to describe integrated townships would be to call it clusters of living spaces that are seamlessly integrated with first-class associated infrastructure such as roads, hospitals, schools, office spaces, shopping centers and recreation facilities, all in close proximity. These townships are also equipped with water treatment plants, proper sewage and drainage facilities. A fine example of an integrated township in Chennai is SPR City, a 63-acre project that is the largest of its kind in the heart of the city. Hitesh Kawad, Managing Director of SPR Highliving and the developer of the project says, "Integrated townships revive the concept of holistic living providing residents a chance to lead a better quality of life, a characteristic that is amiss in most of the other residential developments in the city." More often than not, integrated townships are developed on the outskirts of the main urban areas of any city, the primary reason being the huge mandatory land requirements. All States do not have a common policy on integrated townships, as land is a State subject. In most States, barring West Bengal and Rajasthan, the minimum criteria of land requirement for such projects is one hundred acres. The Central Government's thrust on affordable housing and infrastructure development could well turn out to be a catalyst for integrated townships to be considered as a model to be granted infrastructure status. If and as and when this happens, it would indeed come as a boon for this segment as this would provide developers with access to cheaper funds and will bring with it huge tax benefits. There have been constant demands from the real estate sector for single window clearances and easing of FDI norms for integrated townships. While easing of FDI norms would attract foreign investments into the development of long-term infrastructure, single window clearance will go a long way to aid larger integrated township projects. Hectic lifestyles, busy schedules and long hours in traffic are some of the factors that are prompting home buyers to take the integrated township route. Their preference is to have access to all their requirements within the periphery of their residences, be it for healthcare, education or leisure. The focus here is more on improving the quality of life. Over the years, consumer profiles and living styles have changed. Family structure has changed from joint to nuclear families. Disposable income levels have gone up and so have consumer preferences. More consumers look for a plethora of luxurious amenities such as swimming pools, landscaped gardens, clubs, 24-hour security, housekeeping easy access to maintenance facilities. With the ever pervasive digital connectivity invading almost every person in the family, private life is taking a back seat. People are now increasingly seeking quality time with family, much more than ever before. Integrated Townships allows for all this as it comes with huge economies of scale at a relatively low and affordable price. Hitesh Kawad says, "The concept of walking to work is slowly finding favor among an increasing number of city dwellers and so is the demand for a healthy living environment. Our integrated township development, SPR City includes everything one needs; right from a sprawling residential community, parks, retail mall, school, to office spaces, making it A City Within a City" The self-sufficiency aspect of integrated townships allow for them to be independent of local municipal corporations. These townships usually have their own water supply, solid and liquid waste management, water treatment solutions and the overall maintenance of the surroundings is handled in-house. Green is another aspect that an Integrated Township is very conscious about, thanks to the prevailing regulations. Abundant open spaces create an environment that is ideal for rain water harvesting, ground water recharging and provides opportunities for sustainable energy such as solar panels for uninterrupted power. "SPR City boasts of over 5 lakh sq. ft. of greenery, providing its residents close to 250 - 300 times of green space for every square foot of land purchased", says Hitesh Kawad. When compared to other projects, an integrated township project offers developers the highest return on investment. It also carries far less risk than standalone projects. Builders have the liberty to restructure an integrated township based on future demand. Developers like SPR Highliving understand this and in order to attract customers, they are doing all within their ambit to redefine the quality of living in urban areas.
The residential home market is undergoing a churn! Developers are being forced to customize and pay attention to buyers' needs. Integrated townships are slowly but surely becoming the format of the future for development. With burgeoning cities, hours spent in traffic and ever reducing lung spaces, new home buyers are progressively looking for complete living experience. Today's young and well-heeled working class is increasingly seeking high-security homes which have easy access to swimming pools, clubs, restaurants, healthcare facilities, schools, shopping malls, and landscaped gardens; all this, preferably within a residential complex. To help home buyers address this issue and provide heightened convenience, SPR Highliving, a leading property developer in South India, has conceived SPR City, a 63-acre development that is considered Chennai's largest integrated township. "The central idea is to create 'A city within a city' with luxury residences, parks, a mall, school, offices, commercial center, recreation spaces and more. Being built along the concept of Work-Live-Learn-Play-Commune, SPR City makes holistic living a reality for its residents.", says Hitesh Kawad, Managing Director, SPR Highliving. Located just 2 kms from Kilpauk, SPR City is in close proximity to areas like Sowcarpet, Vepery, and Egmore. It is barely twelve minutes away from Central Railway Station and is also easily accessible by metro. The famous Purasawalkam Retail Market is just three minutes away and Kilpauk Medical College and Hospital within five minutes' distance. CMBT Koyambedu is less than thirty minutes away. SPR City Mall, which is within the township is merely a minute away, as is the distinguished Shri Ram Universal school and India's largest wholesale center, Market of India. Added to this, the proposed metro stations at Otteri, Perambur, and Pattalam will be within walking distance. Nestled within SPR City is Highliving District, a residential development spread over a massive 18-acre area comprising high rise towers offering a combination of luxury and architectural finesse while encapsulating the very concept of modern living. Highliving District includes some of the tallest towers that Chennai's skyline will witness and boasts of the largest private park spanning 3.5 acres. One cannot be wrong in saying that it is one of the most ambitious projects ever planned in Chennai. These residential towers showcase impressive luxury spaces that combine the essence of modern life with the true flavor of India. Every space has been planned to perfection; each luxury has been detailed beyond compare and it offers every amenity that one can dream of. The high rises are surrounded by lush green spaces in picturesque settings and offer breathtaking views of the vicinity. This meticulously planned integrated township addresses every convenience that a consumer would look for while considering the purchase of a home. Currently, the first phase of the project, Tower-A (36 floors), Tower-B (36 floors), and Tower-H (45 floors) is under development. Once completed, Tower-H will undoubtedly be the tallest residential tower in Chennai. Apartments are available in 2/3/4 BHK configurations. While the 2 BHK apartments range approximately from 1335 to 1404 square feet in size, the 3 BHK and 4 BHK apartments are sized between 1952 and 2191 square feet and 3161 and 3715 square feet respectively. Residents of Highliving District will have access to 65+ world-class amenities such as art centers, separate swimming pools for men and women, dedicated spaces for kabaddi/ wrestling, fencing area, a mini theatre, a Nana Nani park, outdoor gymnasiums, a golf course, meeting halls, a temple, and yoga center. "While there's ample space made available to revive the magic of traditional Indian Sports, we've also made thoughtful inclusions keeping our heritage in mind such as the papad and pickle drying zones", says Hitesh Kawad. "In addition to placing an emphasis on lifestyle, SPR City encompasses around five lakh square feet of greenery to promote healthy living. The project boasts of the highest GSI (Green Space Index) with around 250 - 300 times of green space made available for every square foot of land purchased.", he adds. The lush greenery, wide open spaces and minimal traffic within the township makes for a living experience that would be close to impossible to replicate within core city limits. It is characteristics such as these which set this project apart, making it a paradigm of engineering excellence that is all set to alter the city's skyline forever!