Recent Brand Stories
Over 500 budding designers of Pearl Academy from Delhi, Noida and Jaipur campuses took to the ramp to showcase their final collections at the FDCI's Lotus Make-up India Fashion Week 2019 held at Jawaharlal Nehra Stadium in New Delhi recently. Students from the graduating batches of undergraduate and postgraduate programs of fashion design, fashion styling & image design, fashion media makeup, textile design, jewelry design, and celebrity and bridal hair and make-up, enthralled the audience. Each collection stood out for its innovative approach, fashionable materials to create sartorial, chic and timeless apparel. From apparel that infuses LED technology with fluid fabrics to create retractable clothing that will help prevent assault, to attire inspired by India's traffic woes; each collection on the ramp showcased the storehouse of talent. As a part of a collaboration with FDCI, a pop-up store with limited edition collection inspired by Pearl Academy's ideation partner Manish Arora was conceptualized by students. The overall concept of the store including merchandising, interior styling and selling was done by students from fashion business and luxury course whereas the products were created by students of communication design and fashion design programs. The showcase was instrumental in giving students an opportunity to present their ideas and experience entrepreneurship first hand by actively participating in one of India's largest fashion platforms. Congratulating the young designers and commending their efforts, Sunil Sethi, President, FDCI said, "At FDCI, we are committed to providing young designers a platform to gain recognition and our association with Pearl Academy is a step in that direction. Lotus Make-up India Fashion Week provides these young designers a great opportunity to highlight their work amongst the right audience including industry leaders, veteran designers and buyers, which is an amazing starting point for any fashion entrepreneur." 'Pearl Portfolio', has been a signature event of Pearl Academy for more than 25 years and has been an annual launch pad showcasing the work of graduating students. Pearl Academy students have also showcased their work at other prominent fashion weeks abroad including Milan Fashion Week, New York Fashion Week and London Graduate Fashion Week. The students of School of Fashion have also had the opportunity to intern with Rahul Mishra and Manish Arora at Paris Fashion Week in the past.
Design was the epicenter of conversations at the fifth edition of What's Next 2019, a World Café Style confluence hosted by Pearl Academy at Novotel in Mumbai recently. With "Creative Spark" as the central theme, the two-day event witnessed leading global design educators, industry experts, policymakers, international design professionals, thought leaders come together to discuss urgent social issues and the works of technological vanguards. Amitabh Kant, CEO, Niti Aayog, presented the keynote address highlighting how design, digitization, the dynamic start-up movement and frugal innovation across various sectors has been the defining feature of India's success story and continues to do so. He further highlighted that India with top class entrepreneurship, digital technology and the vast market will become a land of design, innovation and a storehouse of data in the coming decade. Adding that the real value lies in design and innovation, Mr. Kant stressed that there is no reason to believe why Indians with such creative and sparkling mind combined with top-class entrepreneurship could not lead the world in the coming days. With these words, setting the stage for intellectually stimulating conversations, Mr. Amitabh Kant officially launched the book titled "What's Next - The Impact of Design Towards Nation Building" encompassing insights shared by some of the best minds from across the world during previous What's Next confluence held in 2017 in New Delhi. What's Next is aimed to build a creative bridge between avant-garde experiments in technology and their potential to make a social impact. This year's What's Next symposium was divided into 3 themes - Urgent Matters, Edge of our Imagination and Creative leaders of Tomorrow, covering a mélange of pertinent and pressing topics like Social Justice, Big Data and Autonomous Intelligence, Re-thinking urbanization, rediscovering past, sharing economy and Collective Responsibilities, Parallel Realities, Digital Humanity, Disruptive Education, Economies of well-being, Ways of seeing, Shared Future and Electric Sheep. The confluence was intended to provoke creative minds to come up with solutions to complex problems. Industry veterans deliberated upon several issues to derive how creative intervention can help make a positive change in today's world of technological innovation and initiate a socio-economic revolution. Urgent Matters focused on issues like sustainability, climate change, equality, inclusivity, social justice, biodiversity, urban sustainability and other relevant global issues. Speakers stressed on education is the foundation for bringing social justice in society and the need for inclusivity to go beyond functionality or preferences based on gender, race, economic status etc. Edge of our imagination centered on newer technologies like AR and VR that are changing the definition of humanity, big data, digital humanity and new-age bio materials. Speakers emphasized on the fact that technology is unstoppable, what best we can be done is adapt to it and retain humanity. Human will always be at the center of all technological advancement, hence it is important to treat technology as an enabler, as a tool to empower humans with better expertise and not see it as a competitor. The session on Creative Leadership tried to decipher the role of education in preparing future leaders, positive leadership, economies of well-being and approaches towards a shared future. Speakers shared their thoughts on how creativity should be part of the education process right from the beginning and not a part of the higher education system. The consensus arrived at the fact that in the rapidly changing environment, it is important to be human, to spread happiness around and find a sense of purpose in the work we do. Prominent personalities and industry experts who participated and shared their insights included - Prof Anil Gupta, Founder, Honey Bee Networks; Dr. Indira Parikh, Former Founder-President, Flame University; Ashoke Chatterjee, Advisor, Centre for Heritage Management; Gitanjali JB, Academic Head, Himalayan Institute of Alternatives; Matias Enchanova, Urbanologist; Skye Morrison, Educator and Designer; Matthew Ward, HoD Design, Goldsmith University of London; Stefano Mirti, Designer, Iversity; Sanjay Sharma, Founder and CEO, Recommender Lab; Anand Gurnani, MD, Vamrr; Colin Renfrew, Former Director, Manchester Fashion Institute; Peter Lloyd, Dean - School of Art, Design and Fashion, Southampton Solent University; Claudio Moderini, Design Director Innovation by Design, LLC and Sharad Mehra, President, Creative Arts Education Society. Commenting on the success of the confluence, Mr. Amitabh Kant, CEO, Niti Aayog, said, "My compliments to Pearl Academy for taking such a unique initiative. I think this will encourage creative thinking, multi-disciplinary approach, break the silos and enable India to think forward. We need to disrupt minds, without that we will not be able to find solutions to our problems. There cannot be Make in India without Design and Innovation in India. The real value lies in Design; it is the crux of what we do and that is what all advanced countries are doing in the world. My message to the students is - disrupt India in a manner which it has never seen before and that can only happen with The Creative Spark." Speaking about the success of this year's What's Next, Prof. Nandita Abraham, President, Pearl Academy, said, "It brings us immense pride to be the facilitator of conversations relevant not just for our industry but for society at large with such an intellectual and diverse set of experts. What's Next has grown and evolved over these past 5 years to become a forum that encourages creative, innovative thinking and future prospects. This year's success is a testimony to Pearl Academy's efforts to become initiators of change and disruption across India." This year's What's Next was extra special since the confluence was initiated at all 4 campuses of Pearl Academy - Delhi, Noida, Jaipur and Mumbai with 50+ workshops for 4600+ students and 200+ faculty members with stalwarts like Ashok Chatterjee, EX NID Director, Shammy Jacob, Design Thinker, Aparna Andhare, Museum Curator, Jinan KB De Educator, Himanshu Khanna, Game Designer, IM Chishti, Architect and many more. Over 300 students and faculty members participated in competitions focused on the framework of Sustainable Development Goals (SDG) that define urgent contemporary concerns and build a collective momentum towards solving these problems. Students were asked to submit projects that address any of the 17 Sustainable Development Goals. The faculty competition was aimed to celebrate creative excellence in teaching practices that demonstrate the potential of making a social impact. The intention was to award the most innovative educator who has designed a learning experience with a focus on understanding and applying SDG.
Aiming to provide students with valuable and relevant industry exposure and to emphasize on the increasing role of collaboration in design, Pearl Academy, India's leading institution in design, fashion, business and media partnered with the illustrious Pune Design Festival for its 2019 edition which concluded on 12th January 2019. Over 20 design faculty and more than 85 Pearl students attended the coveted event and gained insights into industry-related collaborations, case studies, and intellectual design conversations. The festival also witnessed senior academic team from Pearl Academy engage with design fraternity through panel discussions and workshops. Six Pearl Academy students studying interaction design, interiors and graphic design from School of Design were selected as finalists; competing with over 260 participants from over 30 design colleges from across the country in the 'Battle of Projects', a competition organized by ADI. The competition was held in 7 categories - industrial, graphics, user interaction, craft, transportation, experiential space and lifestyle product design and the entries were evaluated by a panel consisting of eminent design industry stalwarts. Three of Pearl Academy students were selected as winners and the rest three won runners up prizes. Alumnus Priyanshu Mukhopadhyay's project- Tuntuni's Adventure, immersive, interactive experience on touch devices was announced as a winning entry under the 'User Interface Design' category. His project attempted to build a bridge between the evolving needs for children's entertainment and Indian folklore by translating them from traditional to new media. Raghav Sharma's short film - 'Dhundh' aimed at generating awareness around air pollution emerged as the winning project under 'Graphic Design' category. Communication Design alumna Kanika Chaudhary's project named Bastar Bol Raha Hai, on the revival of the art and craft of the Gond Tribe in Bastar, Chhattisgarh bagged first prize under the 'Craft-based Design' category. The other finalists, Communication design alumni Parth Varshney's project - 'Orange Pulp', an installation shedding light on the growing trend of hyper-nationalism emerged as the first runners up in the 'Experiential Space Design' category. Interior Design alumna Prachi Gupta's project - The Organic Hub won second runners up prize in the 'Experiential Space Design' category. Alumna Akangksha Sarmah's project #ReDEAFine was declared second runners up in the 'Graphic Design' category. It is a designer-driven awareness campaign that makes an active effort to address and gain a deeper understanding of the deafness as a disability and educate society about the community. All students and alumni attributed their win to industry mentoring, inspiration and motivation from the faculty to explore beyond the brief and to holistic learning, they receive at Pearl Academy. 'Collaboration is an important reality in design and related disciplines, but ideal collaboration is too often difficult to achieve to partner with each other effectively,' pointed out Professor Nidhip Mehta - Dean, School of Design, Pearl Academy while hosting a panel discussion titled, 'Collaboration - What stops you?'. The panel included industry veterans including Kevin Gilboe, Head of Design, Asia-Pacific at 3M and Pankaj Jhunja, Head of Mobility Innovation Hub at Tata Motors. During the discussion, a key theme that emerged was the need to build a more collaborative industry environment and encourage younger minds to effectively partner with each other and draw on a multitude of strengths, thus building more creative solutions to the industry. The audience too was excited to share their experiences and discuss how they've overcome obstacles in language, jargon, and nomenclature, as well as the various digital and non-digital modes of communication that can hinder or help modern collaboration. Delving further into the idea of collaboration and communication, Agat Sharma - Associate Dean - Innovation and Design Strategy - Pearl Academy, engaged participants in a workshop named 'Collaboration, Game On'. The workshop was an experiment in writing collaborative speculative fables. The brief for the story was about a temporal micro-community inhabiting a new land and create civilization. At the end of the workshop, the participants came up with a short manifesto that promised to save this community from extinction. Professor Nandita Abraham, President, Pearl Academy said "It was heartwarming to see our students excel at the national design festival winning three prizes out of seven and three more. Pune Design Festival provided a perfect platform for our students to interact with a community of designers and educators who are looking at changing the world. Industry and academia at the event stressed that competency and learning experience was more important than just degrees. Based on a superior student experience through our collaboration with the Association of Designers of India and others, Pearl Academy is being recognized as a leading provider of quality design education."