Recent Brand Stories
With operations across Bangalore, Hyderabad and Chennai, DivyaSree Developers holds a significant role in South Indias real-estate landscape. With notable developments ranging from IT Parks, residential developments, infrastructure projects, DivyaSree has cemented its place as one of Indias leading real-estate developers. DivyaSree has won numerous accolades over the years for the high quality of their projects. DivyaSree was also named Luxury developer of the year in 2016 and won the Quality Construction Award in 2018, along with numerous other awards for 77 Place & 77 East. The advantages to having the largest town centre within the city limits are that, major business hubs & corporate offices are located close by, making the commute easier, lessening travel time and more. 77°Place Ever dreamed of living in a community that houses everything that makes Bangalore great, without the added hassles? 77 Place is a community within a community. The benefit? You wont have to deal with traffic, overcrowding in your favourite places. 77 Place, part of the master-planned 77 Town Centre features every convenience within easy reach. Set in a prime location, 77 Place is centrally located to everything a modern lifestyle demands. As part of the only town centre within city limits, 77 place is within easy reach of major business hubs, entertainment centres, healthcare facilities and more. 77 Place features luxury apartments with a 370 resident capacity. The project features 9 different home variants and a slew of amenities, making it a great place to live. The 55,000 sft clubhouse is exclusive for the residents of 77 town centre. Town Centre Club has plenty to offer as well, with sports amenities, relaxation spaces, and entertainment facilities, just to name a few. Its rare for a project within the city to offer such a high level of comfort and security, and a vast array of amenities, with all the benefits of a gated community. The project features a multi-purpose hall with a basketball court, badminton courts, a stage with green rooms, squash courts, a senior citizens lounge as well as a childrens activity/tuition room. A semi-Olympic size temperature-controlled swimming pool, a mid-sized Cineplex, a gym and a sports lounge are just the tip of the iceberg, with plenty more outdoor amenities such as a pet park, Spa, jogging track and lawns. 77 Place comprises of luxury apartments ranging from 1850-4600 sft. in 3 & 4 BHK configurations and is nearing completion. Website- www.77place.co.in email- email@example.com phone - 1800 200 6622 77°East Choices are everything. So, if you had to choose, how about a home that is the best choice in luxury living? A home that has plenty of amenities that spoil you for choice too? 77 East is a luxury villa project almost beyond comparison. 85 luxury villas ready for interiors, available in a decor of your choice. As part of a 72-acre residential township, its a world apart from the rest of the city, yet close enough for easy access to entertainment hotspots, healthcare, education, shopping and more. As an experience, 77 East comes with best-in-class design and infrastructure coming together for a home to be envied. Built on the concept of liveable luxury, 77 East comes with best-in-class furnishings from flooring to finishing. Specifications include natural stone, engineered & imported marble flooring, engineered wood finishes, premium vitrified tiles, Italian Marble, high-end bath & sanitary fittings as well as an elevator and high-quality electrical fittings. 77 East has netted DivyaSree Developers numerous awards, including the recent Best Luxury Villa Project of the Year at the Times Business Awards 2018. Previous awards include Luxury project of the year - South at the Franchise India Estate Awards, 2017, and the Luxury villa project of the Year at the NDTV Property Awards in 2016. The 3.1 acre bespoke iridium club is a classic example of applied luxury, exuding a sense of grandeur with amenities to match. An exclusive spa built for residents, a single-malt lounge and a cigar lounge for those with discerning tastes, a pool-deck and bar for casual gatherings and a party hall for the highly social are just a few of the numerous amenities. Sports amenities ranging from basketball, golf, tennis, beach volleyball, squash and cricket, to name just a few. 77 East is also highly secure, with biometric door locks, RFID enabled access and CCTV cameras covering the neighbourhood, meaning you never have to worry about the safety of you and your loved ones. 77 East is located off Old Airport Road, close to the heart of Bangalore. With villas ranging from 4799-6202 sft., you will never want for space in a 77 East home. The project has been completed and the O.C received. Website- www.77east.co.in email- firstname.lastname@example.org phone - 1800 200 6622
Embassy Manyata is home to over 54 corporates and one of the largest occupied business parks in the country. Ideally located on the Outer Ring Road, it is one of the only operational integrated project near Kempegowda International Airport. Over 100,000 professionals are employed at this fully equipped working environment that offers world-class facilities and amenities including a multi-vendor food court, day care centres, shuttle bus services and more. Embassy Office Parks is well aware of their responsibility towards the environment. The company is committed to building sustainable parks and undertaking various transformative community service initiatives. Embassy Services which manages the operations at Embassy Manyata Business Park has incorporated the finest environment friendly features including sustainable transportation, energy management, water conservation as well as waste management. RECOGNITION: Awarded the Platinum Green Campus certification, the highest green building rating by Indian Green Building Council Recognised with the Sword of Honour title, the highest award for workplace safety by the British Safety Council in 2017 in UK KEY SUSTAINABILITY INITIATIVES: Green Rider, the Carpooling Initiative launched in 2017 encourages reduction of vehicular pollution and traffic. 20% of the 1 lakh employees at Embassy Manyata Business Park are registered carpoolers. Since the launch of this program, over 51,000 rides converting to 8.14 lakh km have been covered through carpooling. This converts to a reduction of 190 tons of CO2 and other greenhouse gases released into the environment which would require atleast 5000+ trees to offset. Cycles provided for use within the park to ensure a green and easy commute Embassy Manyata has a 450 kW Solar power plant, of which 105 kW is currently operational, to help reduce overall grid energy usage As part of the Urban Green Initiative, 350+ designated plots of 16-30 sq.ft. have been allocated to 1500+ employees who indulge in farming and take home their produce Rainwater harvesting, vermicomposting and water recycling are also initiatives towards a sustainable environment Treated water from Sewage Treatment Plants is reused 140 tons of landscape waste has been processed through vermicomposting to produce manure for use in the park Waste segregation bins are placed across the campus with explanatory signages for wet, dry and plastic waste Organic waste converter that yields organic manure has been implemented Food court vendors are encouraged to refrain from usage of plastic in food courts. A plastic crushing machine is also installed. Embassy Manyata curates a series of events and activities annually, aligned to the UN theme for World Environment Day, to give employees a chance to connect with nature through activities like tree plantation drives, organic and eco-friendly flea markets, wealth from waste workshops, sapling distribution and more. Embassy Manyata has been conceptualised to be an exemplary business park, which will act as a benchmark for others in the country. Understanding past requirements, current necessities and future needs, the one of its kind project is set to continue earning recognition for its exclusively designed commercial spaces.
The Embassy Group believes the good life isn't a destination, but a journey. That journey takes an extraordinary turn at the Embassy Boulevard. Designed by the award-winning Andy Fisher Workshop, this 51 acre gated community hosts 170 villas that present a new level of luxury amidst green spaces. The BLVD Club is Bangalores first members-only luxury club spread over 1,00,000 sq ft amidst a vibrant and stimulating environment. This is where you can get together or take a break a all in the luxury and comfort of a private space. Rare privileges such as membership to Quintessentially - the global concierge and preferential memberships to the Embassy International Riding school raise the luxury bar. Life at Embassy Boulevard has been crafted for a niche community of the like-minded who appreciate nothing less than the extraordinary. The villas are ready-to-occupy and many are home to the cream of society, NRIs and Expats. Whether you seek an exceptional residence or investment, Embassy Boulevard welcomes you to where you belong. FEATURES: GOLDEN TRIANGLE Be among an elite circle in the golden triangle between the International Airport, Embassy Stonehill International school and the CBD. Embassy Boulevard lets you access these points effortlessly. VILLA EXCLUSIVES All villas are centrally air-conditioned with VRV system and feature double height ceiling. The villas come with a heated private pool, private elevator and outdoor barbeque space. HOME AUTOMATION AND SECURITY SYSTEMS Smart home automation linked with high-end security systems, encompassing intruder alarm, motion detectors, gas leak detectors, video door phones and a network of 32 CCTVs across the community, ensure a secure world. PREFERENTIAL ADMISSION Wards of the residents get preferential admission to Stonehill International School and Embassy International Riding School. ASSET MANAGEMENT SOLUTIONS As an address sought after by Expats and corporate executives, Embassy Boulevard promises the highest rental returns with zero risk in North Bangalore. You can count on the dedicated asset management team to provide comprehensive rental or resale assistance. PROPERTY MANAGEMENT Superior property management by Embassy services will ensure the continuous enhancement of capital and rental values. 'WAYS' - World at your service, is an app-driven offering by Embassy Services that provides intuitive, comprehensive villa maintenance services customized to the needs of the residents. BESPOKE IN-HOUSE INTERIOR SOLUTIONS A dedicated Interior Management team will work closely with you to understand your preferences and translate your desires into spaces that reflect your evolved taste. CONCIERGE SERVICES Count on Quintessentially, the London-based global concierge service to put the world at your command. Your wish is their command
The Embassy ONE development consists of three iconic buildings, with the hotel and private residences located in the North and South Towers, and the third building housing the office and retail space. The 230-room hotel, designed by hks architects and studio u+a, will be located in the south tower of the development, with the 105 private residences occupying the upper floors of the south tower as well as all 30 floors of the north tower. Four Seasons Bengaluru and Embassy ONE will be home to the first Four Seasons Private Residences in the country and the first Four Seasons Hotel in South India. The development is also supported by luxury retail at Central Plaza and bespoke offices at Pinnacle. Four Seasons Hotel will host six expansive dining outlets, with a 24-hour restaurant, a lobby lounge and bar, a pool bar and an Asian brasserie and bar, designed by LW Design Group. Guests and residents alike can enjoy a spa and salon, fitness centre, and meeting and event spaces. Landscape architects P Landscape (PLA) will create a tranquil outdoor oasis, featuring a pool and waterfall, butterfly garden and ribbon lawn, conveniently located between the North and South Towers, yet quietly secluded from the surrounding city. The property will be the second Four Seasons hotel in India, complementing the Four Seasons Hotel Mumbai, less than two hours away by flight. Four Seasons Private Residences, Indias first private residences will be situated across twin 30-storey towers at the centre of Embassy One. With modern interiors imagined by designer Yabu Pushelberg and acres of manicured gardens, the residences are the perfect refuge for those seeking tranquillity in Bengaluru and will be the newest destination landmark in the city.
Embassy Group has embarked on a new smart lifestyle project with the launch of Embassy Edge, an integral part of Embassy Springs Bangalores biggest and best-planned, self-sustained city . With this, Embassy Group has entered into a new housing segment after making its mark in the luxury category of properties. Embassy Edge is recently launched project and with its futuristic features, strategic location in North Bangalore, large expansive space within a community makes it a sound investment opportunity for the aspirational home buyers and millennials who view technology as an enhancement to daily life. Strategically located 4Kms before the Airport Toll Plaza , this newly launched project comprises of 1 BHK, 2 BHK, 2.5 BHK and 3 BHK apartments that range from 607 sq ft. to 1406 sq ft. with price range starting from Rs. 36 lakhs onwards. Each unit is functionally planned with well-designed layouts that ensure the optimum usage of space and an uninterrupted view of the landscaped gardens. Embassy Edge is targeted towards the first time homebuyers. Spread across 36 acres, the Phase 1 of Embassy Edge will offer homebuyers 800+ apartments spread across 5 towers in 12 acres. Aptly following the ethos of LIVE SMARTER , Embassy Edge homes come with a host of attractive features that blends modern efficiency with timeless beauty SMART LOCATION : Location 4 Km before toll plaza With over 150 companies in North Bangalore, job opportunities are expected to reach 2.5 million in coming years Surrounding by well-developed infrastructure including healthcare , education and recreation Nestled within Embassy Springs, a short walk away from the proposed school , hospital and commercial spaces of the self- sustained city SMART LOCATION : Belong to an active community where people persue their interests with the Embassy Edge Community Program Enjoy over 100 plus amenities and beautiful parks at Embassy Springs with likeminded neighbours SMART TECHNOLOGY : For the first time in India, Alexa enabled Smart Homes With Amazon Echo smart speakers, operate appliances, pay utility bills and control your home with just your voice An end to end online home booking solution SMART DESIGN : Efficiently designed storage niches to maximise living space Wider windows for ample light and ventilation Smartly planned tower placements, so that no two homes face each other 82% open space SMART PRICING : Pay the all-inclusive price as , no hidden costs or charges Considering the rapid price increase in north Bangalore , an exceptional investment opportunity
Times Power Icons 2018 was recently held in Delhi to honours the achievers from all walks of life for their exemplary contribution in their respective fields. The awards were given in varied fields like corporate, education, art, literature, health, humanitarian, lifestyle etc. The Times Group has always been synonymous with perfection when it comes to sharing content in the form of news with its consumers. Typhoo, one of the associated brands also believes in serving perfection to the consumers. Typhoo Teas and Infusions gave away specially crafted gift hampers at the event. Aloft New Delhi Aerocity was the Hospitality Partner and Madame was the gifting partner for the event. Manoj Tiwari - President of Bharatiya Janata Party (BJP), Shazia Ilmi - Vice President of Bharatiya Janata Party (BJP); Deepa Malik, an international sportsperson, recipient of prestigious President's Sports Award - Arjuna Award, honored by the President of India with the Padmashri, 'National Role Model award' and Meenakshi Chaudhary, fbb Colors Femina Miss Grand India 2018, representing India at Miss Grand International 2018 at Myanmar were the Guests of Honour for the event. "I want to congratulate all the award winners present here. It's great to see the great achievers from all walks of life. With this I can assure that India has great talent; we can achieve anything we wish." said Manoj Tiwari, President of Bharatiya Janata Party (BJP). The evening commenced with a panel discussion wherein the participants discussed about the play of power in Entrepreneurship. Amongst the panelists were Surabhi Bhadauria, Founder of Maharana Pratap Education Centre, Suman Gahlot, General Manager - Aloft New Delhi Aerocity; Shivani Malik, Marketing Director, Da Milano; Deepa Malik, the first woman to represent the country at international level sports in Paralympics; Akhil Jain, Executive Director of Jain Amar, KKvaya Mamgain - Interior Designer; Ritu Kolentine, Owner of Ritu Kolentine Bridal Makeover Studio and Academy and Dr Rajni Tripathi, Principal, Shambhunath Institute of Law (Allahabad). Deepa Malik left the audience teary eyed when she shared, "80% of the population lives in rural India and we all are somehow affected by the mythological law and religious thought process which says that you are physically disabled because of last birth karmas (deeds). I choose to live bravely and happily by keeping the positive attitude towards the society to achieve higher goals." Suman Gahlot, General Manager - Aloft New Delhi Aerocity added, "Times Power Icons 2018 and the vibrant, sassy and savvy Aloft New Delhi Aerocity are in sync with our time. We both are the expression of Now as we represent the same through our Self Expressers at every point of their engagement with us and strive for positive change". The award night witnessed the success and celebration of Icons for their great contribution to the society. The Times Power Icons this year introduced the innovative game changers - the most exceptional entrepreneurs who have placed India on the path of progress with their bold dream, novelty and commendable performance. To name a few among those awarded for their exemplary contribution were, Vidur Kanodia - Food & Beverages industry, Suresh Madan - Hospitality industry, for the creative pub chain of Delhi NCR, Imperfecto, Gaurav Chauhan - Premium catering services for Le Chaat Factory, Pranav Jain - As emerging entrepreneur in the Food & Nightlife business, Gurmeet Singh Ahluwalia - banqueting and food industry in Delhi NCR, Chef Peter Beck - for promoting Indian Cuisine globally, KKavya Mamgain - MD, Manka Interior, as the most enterprising & promising Firm for Home Decor & Interior Designing of North India and Sarita Kumar - Chairperson of Green Wood Public School, Gurgaon, in the field of education.
Bengaluru-based developer Skylark Mansions has announced the launch of its residential project, Skylark Dasos, Off Hennur Road, with 1, 2 & 3BHK homes. Skylark Dasos has received an overwhelming response from Bangaloreans. Nearly 300 units were sold out in just 2 weeks. Skylark Mansions has announced the launch of an apartment project, Skylark Dasos, near Hennur Main Road in north Bengaluru. Spread across 6.5 acres, Dasos (meaning forest in Greek), will offer 1, 2 and 3-BHK units of 663 sq ft to 1,506 sq ft area. Skylark Dasos boasts of having 85 per cent of its six acres devoted to green, beautiful landscaped gardens. The project, Off Hennur Road, Kyalasanahalli, near Biozeen Park, will have 639 apartment units spread across three towers and four blocks. The developer has now announced a special offer price of Rs 3,751 per sq ft for the units, with homes starting from just Rs 22.2 lakhs onwards for 1-BHKs (after PMAY subsidy), Rs 35.9 lakhs onwards for 2-BHKs and Rs 43.8 lakhs onwards for 3-BHKs. This offer is valid only till 05 August, 2018. This RERA approved project is located well within BBMP limits, enjoys proximity to hospitals like Columbia Asia, international schools such as Ebenezer, playschools, supermarkets, malls, restaurants and pharmacies. Hennur is also well-connected by bus and train, while the metro rail will also soon link the neighbourhood. The CBD and Bengaluru International Airport, Manyata Tech Park and IFCI Financial City, are also very easily accessible from Skylark Dasos. The amenities at Skylark Dasos will include a basketball court, cricket practice pitch, tennis court, an infinity pool, a skating rink, childrens play area, activity zone, Sand pit play area, visitors car park, a rock garden and a water body, pebble pond, amphitheatre, exercise area and outdoor gym, barbeque court, as well as a viewing deck and seating deck. The scheduled completion date for the project is December 2022. Skylark Mansions is a real estate development company that builds trust. Established in 1992 on the premise Once a client, always a client, Skylarks founding principles are transparency and accountability. This thread binds each and every process, right from ensuring that the land under development is litigation-free to constructing eco-friendly projects, and delivering them on time, every single time. In 26 years, Skylark has brought more than 15 million sq. ft. of residential and commercial space under construction, offering quality living and work spaces to every kind of consumer. But the true measure of its worth, is the thousands of happy customers.
Vaishnavi Group came into being at a time when the city of Bengaluru was transforming into its present state of being the Silicon Valley of India. Today, as the group steps in its 20th year, they have completed over 6 million sq. ft. across residential, commercial and retail developments across Bengaluru, with another 3 million sq. ft. in various stages of development. Vaishnavi Group is now poised to deliver 1.5 million sq. ft. year on year. In the recently concluded Times Business Awards 2018 conducted on 24th July 2018, Vaishnavi Group won the Best Developer – Commercial Projects and its residential project, Vaishnavi Oasis was adjudged Most Admired Upcoming Project. Building a commercial or a residential project has many challenges inherent to the scenario, which require a nuanced understanding of the category. The groups commercial projects are designed with a thorough understanding of business requirements. Vaishnavi Groups commercial projects have been acclaimed for their thoughtful built-to-suit-design, efficient space management and green building practices that they are chosen by major blue-chip organizations and reputed business houses. Their repertoire of residential projects feature homes that are different thematically and yet consistent in quality and efficiency in space utilisation. Vaishnavi firmly believes in offering its customers a differential experience. This belief has translated into some novel design offerings such as Vaishnavi Gardenia which has over 300 trees within premises – ensuring the design and development doesnt affect the green cover. Similarly, Vaishnavi Terraces an uber-luxury apartment community have private terraces in lieu of balconies. Vaishnavi Oasis, which was adjudged Most Admired Upcoming Project is designed with contemporary aesthetics and delivers a great lifestyle with specially crafted amenities such as the Skyclub which overlooks the rooftop infinity pool at level 12. Located in J. P. Nagar 9th Phase, Vaishnavi Oasis offers the best of both worlds – the charm of old Bangalore and the accessibility and affordability of Bengalurus new age suburbs. The location is witnessing rapid growth in infrastructure and residential development and offers easy connectivity to Jayanagar, Banashankari, Bannerghatta Road, ORR and NICE Road. The amenities are designed to provide an exciting lifestyle to its residents. The 2 & 3 BHK homes on avail are Vastu compliant. The project itself is just a 10 minute drive from Yelachenahalli Metro Station. In all, Vaishnavi Oasis is built to delight and offers its residents the immense satisfaction of not having to make any compromise on their dream home.
Green trends unisex hair & style salon is one of Indias iconic salon brands from the house of FMCG conglomerate CavinKare that stands testimony for quality, affordability and convenience. A brain-child of Mr. C K Ranganathan, CMD – CavinKare, green trends was one of the earliest brands to pioneer the concept of professionally operated and managed salon chains in India. Thus began the journey of green trends in the year 2002 to offer holistic grooming and styling solutions to everyone in the family. Today the brand has a whopping 400+ salons across the country serving 25 lakh happy customers. As one of the countrys largest salon brands, green trends, stands apart from the clutter by consistently establishing benchmarks in quality and service levels over the years. Green trends leads the way in operating salons under a stringent process-driven approach right from screening and training talent to delivering services and operating salons under stringent SOPs. Backed by proficient technical team, professional training academy, 4000 plus professionally certified and trained stylists, and strong R&D, the brand constantly innovates and equips itself to offer the latest in hair styling and skin services. Green trends has introduced several signature services like Active charcoal facial, Two-step safe straightening, Express glow facial and more. Its range of signature services includes newest industry advancements such as Keratin treatments, Oxygen facial, Skin lightening facials, Thermo Lift Facials, Ice Cream pedicures apart from the standard head-to-toe beauty services. Every salon of green trends has been consciously designed to offer an ambience for the customers to unwind and pamper themselves with personalised services which is one of the key differentiating factors for the brand, where customers undergo a personalized consultation process to identify the skin, hair or body services that suits them the best. The brand is also known for its many CSR activities, the most popular being the Hair Donation Drive, called Shair in aid of cancer survivors. Now in its 5th year, this CSR program brings a smile to deserving cancer survivors by providing them natural hair wigs free of cost. With more than 300 wigs donated till date, this is one of countrys largest Hair Donation CSR activity by a salon brand. The brand also nurtures the spirit of entrepreneurship through its successful and sustainable franchise model, and has generated over 200 business partnerships across the country. With its industry best 360 degree support system, green trends is the brand of choice for those who have a dream of entering the salon business. Green trends today has a strong foothold in the south with its presence in 50+ cities such as, Bangalore, Mysore, Chennai, Hyderabad, Vijayawada, Vizag, Coimbatore, Trivandrum and Cochin. The brands own expansion in the East within Kolkata and Odisha, in the North in Lucknow and in the West in Pune, builds on the national growth strategy. GREEN TRENDS SIGNATURE SERVICES Oxygen Facial A popular choice of skin care regime with international celebrities, green trends brings the concept of Oxygen Skin Care across all its salons. The reinvigorating facial works by delivering oxygen to the skin cells that leaves your skin glowing and younger-looking. The delivery of Oxygen not only promotes the overall well being of the skin but also offers solutions to specific skin problems such as dehydration, hyper-pigmentation and premature ageing. 2-Step Safe Straightening Catering to a predominantly widespread customer worry against the damage that that could accompany Hair Straightening, green trends unique 2-STEP SAFE STRAIGHTENING PROCESS which provides a two-fold benefit for the customer. Combining pre-straightening damage protection and a post-straightening nourishment process, the 2-step safe straightening protects and nourishes your hair before and after straightening, leaving it healthy, shiny and silky smooth like never before. Crystal Crush Manicure & Pedicure A range of aromatic manicure and pedicure services comes in 4 potent flavours of Rose, Aloe Vera, Chocolate and Strawberry. Its a 6 step intense procedure infusing your hands and feet with the natural goodness of each of its core ingredients. The highlight of this experience is the crystal soak which in water turns into a gelatinous foot bath creating a stimulating sensory experience like no other. THE GREEN TRENDS PROMISE Green trends follows a 3-fold approach to ensure customers have 100% customer satisfaction. Consult Green trends team of certified professionals understand each customers unique and specific hair/skin/body needs and personal requirements in detail to recommend a service that perfect for them. 2. Deliver The stringent training, industry class standard operating procedures and the products used of international repute, ensure that the service is delivered with absolute precision for the desired result. 3. Care Green trends cares not just about the outcome of the service itself but also on the long-lasting results and long-term benefits to the customer. Their wide range of post-care products will ensure that ones skin/body/hair are continually taken care of.
It is no secret that packaged foods is a concept that is built on a deep understanding of consumer insight and a constant requirement of innovation. From the packet of chips that we so readily dig into, to the jams that are liberally applied on rotis and breads across households, convenience foods has taken on a significant avatar to the consumer. MTR is no stranger to how an insightful packaged product can change a consumers and manufacturers life. In the 1970as we had to shut down our iconic restaurant for a short duration and realised the role packaged foods can play, to keep up our operations. The need to stay alive coupled with the demand from consumers for our loved products, gave birth to our packaged foods business. From there came our vision a to be an indispensible companion in every kitchen to help create authentic and delicious Indian food. The consumer of today is vastly different from that of a few years ago a technology has taken over our lives a making it simpler and more complicated at the same time. Our target consumers do not have the time, technical know-how and sometimes even the inclination to make food from scratch a specifically Indian food that is perceived as cumbersome, heavy and time-consuming. We need quick solutions to our food dilemmas a similar to what we look towards technology for. Food plays an emotional role in our lives, but with the advent of this fast-paced life, we donat have the patience to wait for it. With a click of button, great tasting food should reach our doorstep, ready to consume! This is where the heavy dependence on innovation comes into play. No other industry studies the consumer as deeply as the packaged foods one. At every step of a consumers food journey, from the time they need quick meal solutions for extremely busy weekdays to their desire for comfort home-food on lazy weekends, companies like MTR need to be the consumeras provider. MTR has always studied, gained extensive insight and stayed ahead of the dynamic consumption patterns that dominate the landscape now. We conduct in-depth research on food cultures and sub cultures, ongoing trends in the industry, varying cuisines in different parts of the nation, diverse taste preferences of people and consumer requirements. The recently launched 3-Minute Breakfast Range is a great example of an innovation based on deep consumer insight. The Breakfast range is a result of reams of studies and observation, wherein it clearly showed the importance of eating breakfast. However, hectic lifestyles and increasing time-poverty have led to an increasing trend of youth skipping this meal altogether. Yet, if the time dimension and cooking-knowledge are taken out of the equation, the Indian consumer is sure to choose an Indian breakfast to a western one. Another innovation that has taken center stage in kitchens across India has been Spicy Sambar Powder. MTR Spicy Sambar Powder is the result of extensive consumer research with close to a thousand consumers and an in-depth cuisine study done in the state. The study threw up some interesting insights such as the distinct tastes of sambar made in the same home according to the palate of the consumer, meal occasions and the central dish i.e. what dish would the sambar be accompanying. MTRas new Spicy Sambar is targeted at home-makers who are always looking at delighting their family members by providing the best home-made food through breakfast, lunch and dinner and the perfect Sambar to go with it. While the classic variant has always been popular, there is a clear need for a spicy variant so as to cater to a wider usage opportunity. With constant innovations like these, MTR Foods has understood Indian dishes and the authentic recipes. However, we do face one challenge on the consumer front - adoption. Consumers resist change in familiar formats. So while they will experiment with cuisines, changes in their favorite Indian food are harder to get accepted. To combat this, our products are evolved only on truly authentic Indian recipes that can disrupt the daily consumption habits of consumers. These products represent the practice of great taste and quality, they are identifiably from their region of origin and packaged in innovative and convenient formats that make our consumers lives easier. MTR has constantly strived to preserve the vast culinary culture and subculture of India and hence the culinary secrets are protected and handed down over the generations. MTR's journey to being India's leading processed food company will continue to be marked by a constant focus on innovation and the adoption of new technology.