Recent Brand Stories
Camlin's recently launched 2 in 1 Geometry and Pencil Box is becoming the rage among students in Tamil Nadu, West Bengal as well as the Northeast, where the product has been launched. The students in other states are eagerly awaiting the launch of the same. The '2 in 1 Geometry and Pencil Box' is an ergonomically designed, sleek yet tough and transparent box. It is made out of high-quality unbreakable plastic, with slots for pencils and geometry instruments, organized in separate compartments, while offering space for more components. At times when kids are overburdened with a heavy school bag, this product will reduce the space taken in the bag, as it serves the purpose of both - geometry box and pencil box. The MRP of the product is affordable, just Rs. 200 per piece. The product is a result of intensive research that the company has been doing with children and teachers for the last two years, which led to the strong consumer insight and product development. With this innovation, Camlin lives up to its promise of making learning fun! Mr. Saumitra Prasad, Chief Marketing Officer, Kokuyo Camlin, said, "Our team has always maintained a strong connect with children and teachers to get valuable insights and we are delighted to launch a product which should redefine the category of geometry box and, most importantly, gives delight to our consumers." The products will be distributed across the country in the coming weeks, before the big school season starts.
Mumbai, 2019: Kokuyo Camlin, the premier stationery brand true to its commitment of creating innovative ways of making learning fun and better for children through its products launched the '2 in 1 Geometry and Pencil box' at KidZania, the global indoor theme park at RCity Mall, Ghatkopar. Mr. Satish Veerappa, the CEO, Kokuyo Camlin, unveiled this first-of-its-kind product which would be very useful for the children. The '2 in 1 Geometry and Pencil box' is an ergonomically designed, sleek yet tough, transparent geometry cum pencil box made from high-quality unbreakable plastic with slots for pencils and geometry instruments organized in separate compartments and at the same time offering space for more components. At a time when the kids are overburdened with a heavy school bag where there is a jostle for space, this product comes as a blessing as it will reduce the space taken in the bag and will serve the purpose of both - geometry and pencil box. The MRP of the product is an affordable Rs.200 per piece. The product is a result of intensive research the company has been doing with children and teachers for the last two years, which led to strong consumer insight and product development. Commenting on the launch, Mr. Satish Veerappa, CEO, Kokuyo Camlin, said "It gives me immense pleasure in launching the 2 in 1 Geometry Box. This innovation has been an outcome which has been enabled by inputs from academia and the students who regularly use geometry box. We believe that this product should not only aid kids in their curricular work but also overcome the inconvenience of carrying 2 boxes almost every day." An equally elated Mr. Saumitra Prasad, Chief Marketing Officer, Kokuyo Camlin said, "Our team has always maintained a strong connection with children and teachers to get valuable insights and we are delighted to launch a product which should redefine the category of geometry box, and most importantly give delight to our consumers" The products will be getting distributed across the country in the coming weeks before the big school season starts. About Kokuyo Camlin Ltd: Kokuyo Camlin Limited www.kokuyocamlin.com (formerly known as Camlin Limited) is in the business of marketing and selling of art materials and stationery products under flagship brands 'Camel' and 'Camlin' which have been in existence for more than 80 years. The company offers a wide range of products such as Fine Art materials, scholastic colors and stationery, hobby products, office products, writing and drawing instruments, adhesives and notebooks. For any media related query, please contact: Integrated Brand-comm Pvt. Ltd. Ullas Krishnan, firstname.lastname@example.org, 9004724580
In India, with a school curriculum that occupies most of the students' time, art takes a backseat. However, research shows that children can grasp information quicker when an element of fun is added to the learning process. Camlin wanted to be the enabler of making learning a fun experience. Camlin wanted to understand if its customers were having fun while using its products. So, it asked them to share their fun experiences using Camlin products on its Facebook page and the customers were only too happy to open to the brand! The campaign started on the 5th of December 2018 and is still open to receive entries. 3 lucky winners will be gratified with Rs. 10,000 each and the top 100 entries win gift hampers from Camlin! If you haven't shared your fun experience with Camlin yet, now is your chance! Simply visit the Camlin Facebook page here and share your experience of how Camlin has made learning fun for you or your children and win amazing prizes!
Children are more receptive towards learning when an element of fun is added to education. Camlin has been rolling out a number of initiatives and products with the objective of making learning fun for students across the country. When it comes to art products, Camlin has been the pioneer in India. Unfortunately, with a heavy school curriculum, students may find less time to indulge in art. With such time constraints, sometimes all one may need to be inspired to create art, could be a new way to paint. On occasions like these, using the same routine of brushes, colors, palate, and water just won't do. To cater to these situations, Camlin launched an innovative product called the 'Camlin Brush Pen' - a combination of colors, brush, water and palette, all in one convenient product, making coloring easier and fun. Camlin has been promoting art forms through many exciting activities for children. One such activity was conducted on the World Art Day, where Camlin created the world's longest canvas on the theme of 'Swachh Bharat'. Through this activity, Camlin successfully promoted two good things - art and a cleaner India. Camlin launched the Mechanical Pencil, which not only gave children a superior writing experience but also helped save trees, thereby positively impacting the environment. Activities for School Principals School Principals are multi-talented and multi-tasking individuals. They take on many roles such as that of an administrator, an educator and a psychologist for children, while also being their motivator by encouraging them to bring out their best in all that they do. Such an important role deserves to be properly honored. Which is why, Camlin initiated the concept of celebrating Principals' Day on 11th January, every year. The 'Let's Make Learning Fun Seminar' is another Camlin annual event which sees the participation of Principals from various schools. The seminar highlights a healthy debate on the crucial issues that every Principal has to face. The Principals are also encouraged to share innovative practices with the fraternity. A good Principal makes the school a better place for learning and this seminar provides a platform to honor the Principals who have been doing some brilliant work in their schools. Making learning fun with Kidzania After successfully launching the first Camlin Art & Craft Studio at Kidzania in Mumbai, Camlin recreated the same experience for the children in Delhi and NCR, by launching the second Camlin Art & Craft and Painting Studio at Kidzania, Noida. The Studio offers an interesting mix of activities like cloth bag painting, designing notebook covers and creating wall hangings using geometric figures. For children who love craft, there are activities like mask and finger puppet making as well as drawing bird and animal designs which can be pasted onto popsicles. Through its new products and activities, Camlin aims to create innovative ways of making learning fun for children.