Chandigarh, 18th Aug 2017: Mirchi, India's No.1 radio station, has always championed contemporary issues which are relevant to society. One such issue is women's safety and sexual harassment against women. Mirchi Chandigarh organised a "Power Drive" in the city on 18th August led by its Gang of Girls (Mirchi's team of spunky female RJs Charu, Aashi and Mehak). This Power Drive involved a large group of women who rode through Chandigarh making a statement for women's safety in the city especially at night.
The rally started from the Sector 7 Market - Madhya Marg to Housing board 10 PM covering approximately 5 kms. The Chief Guests for the event were the stars of the new Punjabi movie Rocky Mental - Parmish Verma and Tannu Kaur Gill.
When asked about the initiative, Parmish Verma said, "This is an issue that is very close to my heart. The safety of women, especially in this beautiful city of our's, is something we all need to work together to ensure. I commend Radio Mirchi for taking up the cause of raising awareness about it!"
Tannu Kaur Gill agreed saying, "I am so happy to be able to be a part of this event. Women should feel safe anywhere and anytime in Chandigarh and we need to raise awareness about this."
On the initiative, Bhanu Pratap Singh Chauhan, Cluster Head - Punjab & HP, Radio Mirchi said "We were excited to be a part of this initiative of a power drive for women. At Mirchi we have always strongly supported progressive thinking and consider women's safety as a matter of great importance. Through this initiative we want to convey this message to our lakhs of listeners in and around the tricity area. We are very happy that so many people came out in support of this event as it shows how important this is, not just to us at Mirchi, but also to the people of Chandigarh."
Entertainment Network India Limited (ENIL), popularly known as Mirchi, owns 74 frequencies across 64 cities, hence making it India's largest private FM radio broadcaster. Launched in 2001, Mirchi now operates across the country with 3 distinct brands- Mirchi, Mirchi Love & Ishq (as advertising partner of TV today network). With the highest listenership across the country and a track record of developing innovative content, Mirchi has been expanding and retaining its audiences and advertisers through the years.
Mirchi has delighted listeners and the industry with its exciting properties such as Mirchi Music Awards (in eight languages) & Mirchi Top 20. Mirchi is also the biggest concert player in the country, doing almost 1 concert a week. Mirchi's initial foray into the digital space has helped it gain a strong position - with 16 online radio stations, the biggest radio website, biggest on Facebook, Twitter & Youtube, Mirchi has taken the digital world by storm. Mirchi was also the first Indian brand to go international with the launch of the brand in the UAE. Since February 2012, Radio Mirchi can be heard in Dubai, Abu Dhabi and Al Ain. Mirchi can also be heard at T3 international airport, Delhi. With such a wide presence, on -air, on-ground & on digital, Mirchi is truly everywhere!