The re-energized and revitalized Pune Mirror

PM_Deep Dive

Pune Mirror was revitalized in a new avatar on Dec'16. It is now packed with new pages, new sections and whole new outlook towards the city. The enhancements were carried out based on feedback from avid readers of Mirror, who live & breath the city and want to discover every aspect of it.

The new Pune Mirror has a cleaner design & new fonts for a better reading experience. There are 2 new sections – Pune Speaks and Deep Dive.

The Pune Speaks is a daily page that gives readers a platform to voice their thoughts & opinions. Readers can send across their clicks & story that inspired a picture which is featured in “Story behind the photo” and share their views on current trending issues in “Tap the Chatter”. Through this readers can highlight the concerns plaguing the city while we take it up with the relevant authorities. “Pune Speaks brings in the Puneri spirit & life into the paper” as quoted by a reader.

Deep Dive is a weekly section that analyzes & breaks down complex issues for better understanding.

In addition, the Unwind section has been made bigger & better extending to 2 pages. It showcases more of the Pune’s hidden places, histories, treasures and interesting people.

The brand retains its ‘I Am Pune’ brand proposition which will now manifest through a multi-dimensional perspective into the city’s real soul. Pune Mirror will continue to champion the voice of the city, be action-oriented about issues and unravel the city’s multiple avatars.

The new sections have been showcased through a high-decibel 3600 communication across print, outdoor, radio, digital, BTL and trade mediums. The response from the readers has been very positive and we will continue to create more opportunities for them to discover the city. 

Brand Story Information
Brand Story Type:
Tags: