Agency Brandwire Single Image Article
The world has almost ceased to be offline and with every passing year the online space is adding more and more user base. This has been well understood by advertisers as well and a robust momentum in the scope and diversity of online advertising is at place. With increasing digital penetration, one of the newest ways of reaching consumers is through 'Native Advertorial'.
Now what exactly is Native Advertorial?
In simple words, it is a paid form of online material that resembles editorial content but is intended to promote and advertise a product by the advertiser. Native advertising is heavily relied upon now days for maximum and effective reach to the audience.
Why go native?
Going native allows brands to reach their consumers more effectively by surpassing barriers like ad-blocks. Viewing ads as a part of content doesn't cause any disruption to the audience and thus is a more acceptable kind of advertisement.