SK SUPER TMT: WINNING CONSUMERS THROUGH QUALITY

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SK Super TMT has consistently focused on product quality and kept the consumer at the center of everything it does. The brand has been rightfully adjudged the “Most Trusted TMT Brand – Consumer Choice” not just once, but for the 2nd consecutive year at the Times Business Awards.

SK Super TMT’s journey began with a single-minded focus to offer the best quality construction steel. The brand takes its name from its founder and chairman Shri. S. Kulandaisamy, a businessman with over three decades of expertise in the metal industry. His obsession for quality began when he ventured into metal trading way back in 1987. 

In 2003, under the leadership of Prabhu Kulandaisamy, the company adapted to advanced technologies of manufacturing TMT steel, using the world-renowned Integrated Rolling technology, where the TMT bars are directly manufactured from iron ore to the finished TMT bars in a single roll. This technology ensures the best quality of steel with optimum physical and chemical properties that makes the product withstand any quality test and the test of time. This TMT Steel is known globally as Green TMT due to its environment friendly manufacturing process.

The company then expanded its dealer network across Karnataka to make their high quality ISI certified products available to consumers, at their place of construction. Implementing fair and transparent business policies through their dealers, the company ensures a better buying experience for consumers. Today, dealers sell SK Super TMT products with pride, confidence and assurance of quality. The company also trains and develops the skill sets of Barbenders through workshops, to educate them on standard practices, paving the way for good construction practices in the industry.

SK Super TMT works on various parameters to provide the end consumer the best product that lasts for generations to come.  Be it individual homes, commercial buildings or infrastructure projects, the company works closely with industrial-thought leaders, Architects, Civil Engineers and Structural steel engineers.

“We have designed our product cycle keeping the end consumer as the centre of everything we do. From our distribution process, technical assistance at site, Barbenders skill development, connecting with Architects, Engineers, being part of technical think tank seminars and adapting new & latest technology of manufacturing. We believe this holistic approach, helps getting closer to our consumers and telling them what they need, before they know what they want. We, at SK Super TMT, are committed to our quality and consumer satisfaction, which we adhere to at any cost.” says Prabhu.

“The company also provides consumers the opportunity to test their materials for quality, at any lab of their choice. Few consumers have also done this and upon satisfying themselves with our product quality, have recommended their friends and relatives to buy SK Super TMT products. This has led to SK Super TMT today having more consumers and influencers recommending our products. We believe these satisfied consumers have voted for our brand once again as the “Most Trusted TMT Brand – Consumer Choice” during the survey conducted by the research agency,” adds Prabhu.

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