18th November'17, Mumbai: The day three of the mega event, The Times of India Global Sports Business Summit (GSBS), was addressed by Dr. B Ashok, IAS, secretary department of Sports & Youth affairs, among other experts, bureaucrats and policy makers. The day focused on sports science, its role in Paralymics and schools, sport nutrition and mental training.
Calling India a natural sporting nation Dr. B. Ashok said, "India has a wealth of knowledge in managing sporting performance. Every state in India will have to work on identifying challenges and bridging the gap. Currently only Cricket and Football are two major sports being encouraged and getting attention in India."
The last day of GSBS brought together a diverse range of medical experts in a panel discussion on the role of sports science- from grassroots to Olympics. Describing the role of a sports physio Dr. Zeinia Somar, Sports, Physio, Olympic Gold Quest said, "If you are a sports physio, you need to play multiple role, a psychologist, a nutritionist and a supporter." She added, "A good athlete has a team of doctor, nutritionist, psychologist, and physiotherapist and it acts as a strength to an athlete's performance."
Specialist in sports medicine, Dr. Anup Krishnan, reiterated the importance of time, patience, money and experts, in making of a champion. In a presentation on India's Paralympic Moment, Madhavi Latha, President-Wheelchair Basketball Federation of India, encouraged everyone to participate in sports. She said, "Sports science has now given everyone an opportunity despite disability."
Talking about inculcating sports at school level, Lt. Gen Manvender Singh, Founder of Director Sportseed PRO said, "The opportunity and facilities to pursue sports given at a school level makes a huge difference in a child's life. Sports builds a social attitude, healthy discipline and cultivates fitness habits."
He also spoke about the alarming effects that technology has on kids making them low on self-esteem, grounding them indoors and leading to obesity and unhealthy lifestyle.
The session then proceeded to a panel discussion on sports nutrition and mental training in sports, where the panellists threw light on the need of proper nutrients for athletes right from childhood to give them a healthy start.
In a panel discussion on convergence of the old with the new, using data to optimize training and techniques and enhance performanceJohn Gloster, Head of Sports Science, GoSports Foundation quoted, "It's extremely important to listen to your athlete with the help of regular data stored as it helps them measure performance, understand progress and to work the gaps. Robot management for athletes is very essential as it is not possible to manage every athlete individually."
Later, Dr. Nikhil Latey physiotherapist and sports scientist, Sportsmed presented a CSE study on techniques and postures for shooter and how sports science can be applied to amateur sports and bring in a change in India's representation in Tokyo 2020.
In the concluding session, Lokek Suji, Director, E Sports Federation showed the audience a glimpse of e-sports. He said, 'E-sports is probably the most naturally relevant sport to today's generation'. He shared, that countries and universities are now recognising e-sports as an upcoming field and Asia is the biggest market for sports."
The main purpose of the conference was to catalyse business and create awareness about sports and products used in sports like sportswear, sports accessories, sports goods etc. as well as sports nutrition and wellness technique. This landmark exhibition features 5000+ national and international sports products spread over 6000+ square metres of exhibition space, with an expected audience of 8000+ trade visitors and sports enthusiasts set to visit this mega exhibition spread over the course of 3 days. With an all-encompassing exhibitor category featuring National & international brands, 5 tactically focused conferences, strategically aligned B2B meets, 50+ hosted international and national buyers and hands-on workshops, GSBS represents a stellar convergence of the sports business ecosystem like no other. Moreover, the exhibition also boasts a strong government connection with support from 5 State Partners plus the presence of a Taiwanese Country Pavilion, making GSBS an unparalleled platform for everyone who wants to delve deeper into the sports ecosystem.
About The Times of India Global Sports Business Show 2017
The Times of India Global Sports Business Show (GSBS) 2017 is a platform that will bring together top corporates, leading stakeholders, policy makers, international sports brands, leagues, sports management companies and everybody who is a part of the sports business value chain under one roof to help India realize the dream of becoming a truly international sporting nation with world class infrastructure. This initiative will accentuate the government's vision to create a sustainable sporting ecosystem in India through infrastructure development, attracting investments in the sports sector and also position India as a sports destination in overseas markets.