The Times of India taps into Emojis for Valentine's Day with #CodeLove

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The Times of India taps into Emojis for Valentine's Day with #CodeLove
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Emojis have become a way of life. Communication through signs, icons and pictures is hardly new across different cultures. Hieroglyphics to Emoji-glyphics, it has always been interesting and intriguing to express oneself through pictures. And, when it comes to expressing love, the youth struggles to find the right words to confess their emotions. Love is more about blushes, winks and going googly eyes, right? Emojis make speaking mush much more cute and easier with the much-needed tinge of mystery. Taking a leaf from the young people’s undying love for the emojis, The Times of India is celebrating #CodeLove across all its youth centric supplements like Bombay Times, Delhi Times, Chennai Times, Bangalore Times,  Ahmedabad Times, Calcutta Times, Hyderabad Times and Pune Times.  

#CodeLove has been designed as an interactive campaign to celebrate the power of emojis in life of youth. Everything around love including love stories, movies, songs and dialogues will be decoded in emojis. As a fun interactive campaign, #CodeLove will have series of quizzes, puzzles, articles, blogs and vlogs that will test the power of emojis to express oneself.  

The campaign has a mix of editorial content and interactive user-generated gifs and pictures. Across multiple city editions, the publication shall reinterpret emergent love themes in the times of emoji viz. online dating themes, the gifting ideas, romance in the age of “instant”, long distance relationships etc. The attempt is also to recreate the iconic movie scenes in a language of emoji. The campaign also reimagines celebrity love stories in emojis and allows audience to participate with their own versions of their love stories. 

Youth have already replaced their Qwerty keys with Emoji keys. Who knows, there might be a book soon with emojis as the script! Till then, be a part of #CodeLove, and wish your loved ones. Tweet to us at @BombayTimes using #CodeLove, and you might win more than just hearts.


About The Times Of India :
As an iconic brand that has empowered millions of readers through last 178 years, The Times of India (TOI) has always aimed to be a positive change-agent and a window to a limitless world of opportunities. The publication has an unparalleled footprint of over 4.4 million newspapers sold daily with a cumulative reader base of 14+ millions. Reflecting the diversity of India and regional issues, TOI publishes 55 different editions to cater to our varied geographies and cultural nuances. The portfolio offers a range of 47 city-specific supplements like Bombay Times, Delhi Times, Bangalore Times etc. and unique publications like Times Life, Times Property, Education Times and Times Ascent to cater to a wide range of interests. Bearing the spirit of being an empowering change agent, The Times of India has successfully launched several national initiatives such as Lead India, Aman ki Asha, Social Impact Awards, Teach India, Times Scholars and Citizen Reporter and many more. In recent years, Times Internet Limited, the digital venture of TOI, has led the Internet revolution in India offering wide range of services from online news to e-commerce, music, video, daily deals etc. TOI.in is India’s most preferred news destination across web, mobile and app. TOI.in reaches over 150m visitors on the web; and serves 2 billion page views every month across web and mobile, thus augmenting the TOI’s presence in every corner of the globe.