A perfect example of how the Out-of-home industry is moving beyond just brand awareness; catering to different segments of marketing which results in direct customer connect!
In the recent spree of activities executed at Mumbai Metro; it certainly seems to stand as an innovative platform for marketers to showcase their product portfolio expanding their approach towards activations, field marketing, and events.
Understanding the urge of a more consumer-centric and personalized marketing, brands are on a lookout for high impact and highly visible mediums to grab the attention of an over-advertised consumer. In such a scenario, a platform that has a capacity to allow 8 lacs of daily passengers to watch your brand and create a high recall factor; is a necessity!
With an inventory of 400+ static sites, 205 digital media, 16 train media and unlimited consumer engagement/ activation opportunities; Mumbai Metro is certainly a strategic destination poised to communicate any brand message at every touch point of a commuter journey. In fact, it is the only destination in the traditional space of the OOH advertising sector in Mumbai where brands can truly CAPTIVATE, INNOVATE and RESONATE their message with the commuters. Also, with a mix of integrated media, Mumbai Metro stands out as a fast and immediate platform for brand communication.
Mumbai Metro gives any brand a consumer-friendly environment and captive audience with high dwell-time, giving advertisers an opportunity to engage with consumers creating a buzz around; probably this is one of the biggest reasons that is attracting the entertainment industry specifically, to take leverage upon this high- value medium.
Station branding, metro train branding (internal and external), flooring and seat branding, activations and direct or field marketing, installations, red carpet; the opportunity is immense! Lately, to amplify the visibility around a blockbuster, the D.N. Nagar metro station was strategically converted into the fictional world of the film. Commuters were pleasantly surprised to find a new look to the DN Nagar Metro Station when they walked in. Walls of dangling vines, larger than life film imagery, unique photo-op opportunities and games added delight to commuters' journeys whilst bringing alive the fun and adventure of the film.