Kokuyo Camlin launches innovative crayons to improve children's grip and make their learning fun

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Mumbai, 27th March 2019: Kokuyo Camlin, one of the prominent stationery brands of India, yet again substantiated their commitment towards the betterment of children’s overall development, by launching – ‘Camel Child Grip Crayons’. This unique offering is specially designed for toddlers to improve their fine motor skills and enhance grip development. This product was launched at a grand function held at Kidzania, R City Mall, Ghatkopar, in the presence of a huge audience consisting of Kokuyo Camlin stakeholders, distributors, retailers, mothers, pre-school teachers, physiologists, and special educators. Camlin has made learning fun for everyone since its inception. It’s a strong belief that when education is made fun, the children are more receptive towards it.

Camlin Child Grip Crayons help toddlers set their creative side of their brain free, with its easy-to-hold design and attractive bright colors. The product also serves the purpose of stimulating brain development in children, by improving hand-eye coordination which, in turn, helps improve their handwriting skills in the future. Parents needn’t worry as these crayons are safe, non-toxic, conform to the international safety standards EN 71-3, and are also washable from non-porous surfaces. Kokuyo Camlin has put in 2 years of extensive research for the development of this product’s design, and constituents, keeping in mind the physical as well as the psychographic attributes of Indian children.

Elated by the response from the audience, Mr. Satish Veerappa, CEO, Kokuyo Camlin, said, “It gives us immense pleasure to bring this product to young kids aged around 3 years plus. Kids at this age are really trying to build their perception of the world around them and this product should be a useful aid in doing so. This, apart from helping the kid to develop the necessary control on his/her grip, will also allow them to express their thoughts through the medium of colors and paintings. We sincerely hope this product becomes a useful tool for teachers and parents, in guiding and building the development of children.”

Commenting on the launch, Mr. Saumitra Prasad, CMO, Kokuyo Camlin, said, “We are excited to launch Camel Child Grip Crayons which is a revolutionary tool as it not only helps a child to express through colors but also helps the child in developing grip and fine motor skills. As the product is also washable, it will make the very first learning steps more fun for both the child and the parents.”

The product received overwhelmingly positive responses from teachers, special educators, and physiologists and was praised for its design and grip development ability which, experts claim, could also help in the cognitive development of children with special needs.

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