INSEAD and TSW brings third edition of Blue Ocean Strategy

INSEAD and TSW brings third edition of Blue Ocean Strategy
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Mumbai 6th September, 2018: Motivated by the overwhelming response to the previous two editions and the need to bridge the corporate gap, INSEAD and TSW have announced the third edition of the Blue Ocean Strategy executive Program scheduled to take place in Mumbai, in October 2018.

The second edition of the workshop saw MDs and CEOs from Aditya Birla Group, DELL, DHFL, Future Group, Forbes Marshall and more. Along with Senior Executives from AT&T, Dell EMC, JK Cement, Tata Motors and many more.

In today's overcrowded industries, competing head-on results in nothing but a bloody 'red ocean' of rivals which fight over a shrinking profit pool characterised by increasing levels of commoditization. INSEAD Blue Ocean Strategy offers you a new perspective on strategy formulation and execution. The objective of Blue Ocean Strategy argues that tomorrow's leading companies will succeed not by battling competitors, but by creating 'blue oceans' of uncontested market space ripe for growth.

A campus program by INSEAD, Blue Ocean Strategy is designed by the expert faculty of the institute to help professionals gain insight into creating an uncontested market through new strategy formulation and execution. The three-day workshop will include a face to face interaction with Guoli Chen, Blue Ocean Strategy simulation and a live interactive webinar for assisting in the application of the course by the co-creator of the Blue Ocean Strategy, Professor Chan Kim.

One of the course participants, the Chief of International Operations at Mahindra, and Mahindra said "The cross-functional nature of the team brought a lot of perspective from the other industries. From this course, I took away the fact that we need to unlearn a lot of processes to get us out in the blue ocean". Watch the video below

Ralph Lauren, the U.S. designer, created a blue ocean of "high fashion with no fashion" by understanding the factors that determine buyers' decisions to trade up or down from one strategic group to another. It is the tactful use of the blue ocean strategy that illustrates the potential to create new market space as applied by the likes of popular brands like AirBNB, Starbucks and Uber.

To stand apart in overcrowded markets, organizations need to be creative through value innovation. The blue ocean strategy provides the framework any organization can apply to create uncontested market space. As both a call and guide to action, it has worked for businesses, individuals and even governments across the world.

The truth is that blue oceans are never too distant from the business that wants to create them. It is relevant to the business landscape of today and the future - in terms of systems, synergy and scalability.

To participate, please call 7400097514 or visit the website  

About TSW

TSW is an initiative by Times Professional Learning aimed to enhance leadership and general management skills of working professionals. With a vision to make world-class education accessible to aspiring business leaders through strategic collaborations, TSW's passion for excellence and a belief that 'Executive Education Empowers' works hand in hand with the organisation's aim to impart knowledge to business professionals nationwide.

About INSEAD

As one of the world's leading and largest graduate business schools, INSEAD offers participants a truly global educational experience. In the span of five decades, INSEAD has developed from an entrepreneurial venture to an internationally regarded institution.

As a global educational institution with a pioneering multi-campus model, our mission is to create an open-minded learning environment that brings together people, cultures and ideas from around the world, in order to transform individuals and organisations through business education.

Source : Youtube
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