Sandeep A. Varma is the Founder & Owner, Managing Director of ICOMO Advertising India Pvt. Ltd., successfully serving top clients such as Radio Mirchi, The British Council India and UAE, Faasos etc for 15 years. Backed by a strong advertising background, Sandeep offers a gamut of communication solutions in Print, TV, Digital, Events, BTL & Films through his agency. The Advertising Guru is also the Founder of Filmboard Movies, through which he seeks to revolutionize the way audio visual content is created in the industry. In this direction, he has written, directed and even co-produced one of the highly acclaimed feature film, ‘Manjunath’ (2014). His digital video, 'The Virgins', also attracted over 6 million views on youtube.
Content today is not merely in the form of written text, but heavily includes digital videos as well. In order to sell the products and services in this competitive world, it has become important to be able to tell stories to engage with the audiences at the right platform. With digitalisation, companies are able to sell their brand stories to a wider audience. However, it is the content that sets one apart from their competitors. The appropriately placed content enables the brands to create a huge impact on their potential customer's mind.
The Indian advertising industry has evolved from being a small-scaled business to a full-fledged industry. According to a report by Morgan Stanley, India's digital advertising market has grown at a fast pace of 33 per cent annually between 2010 and 2015. The overall Indian media and entertainment industry is estimated to touch Rs 2,260 billion by 2020 of which, consumption of online video content is up from 49% to 66% in just a year, as per FICCI-KPMG Report 2016.
Content is the core of every form of advertisement. The tech-savvy audience now demands and appreciates content in the digital audio visual form, and thus raising the need for skilled professionals in this domain. With such a growing market, there exists a fruitful career opportunity for budding professionals with an array of options.
Content has become an important tool of marketing today. The industry demands more than just a good, crisp and understandable content. A good content should be able to appeal the consumers and penetrate in their minds, leading to a long-term engagement or the sale of a product. Understanding of target audience, specialization and marketing awareness are some of the basic skills required to begin the journey in this profession.
Times Centre for Learning Ltd. (TCLL) has entered into an academic partnership with SPJIMR [S.P. Jain Institute of Management and Research] for a 'Program in Strategic Media & Entertainment Management' (PSMEM) for working professionals. The rigorous program consists of 2-week on-campus immersions modules, 20 key courses covering all aspects of management and media / entertainment, creativity workshops, career orientated projects and thought leader lectures, apart from classroom sessions and guest lectures.
Mr. Sandeep A. Varma is associated with TCLL and SPJIMR as an Academic Councillor, who will bring in his expertise of content development and advertising industry through the course. His teachings will enable students to gain insights and expertise for a successful career in the industry.
For more information about the program, please visit www.timestsw.com/PSMEM or Call 18001022321