Children end up using a lot of pencils while writing in school and when doing homework. Brands like Camlin have made the writing experience more fun with mechanical pencils – a product that doesn’t need to be constantly sharpened for the perfect tip. While earlier mechanical pencil came with sharp leads, the new age Camlin mechanical pencils come with 2.0mm leads. These are as thick as any wooden pencil leads. These pencils also come with in-built sharpener and eraser – an all-in-one package. They write dark, don’t break and write smooth enough to match your champ’s superfast writing. These mechanical pencils are good for the environment as they do not destroy trees in the manufacturing process. They are also reusable as, post the first purchase of the mechanical pencil children have to only change the leads of the pencils.
Camlin has been promoting the use of these mechanical pencils via advertising on both TV as well as social media. The communication message is that the consumers will get a superfast writing experience and that they are good for the environment. The children are taught in the school about the benefit of trees as they remove carbon dioxide from the environment and give back oxygen. This gives children an important reason to buy mechanical pencils. Camlin has launched many varieties of mechanical pencils including automatic pencils and super-dark writing pencils as well. Today’s children have a lot to cheer as, with learning, their pencil writing experience is also going to be fun.