Indian homes and its digital citizens have experienced one of the fastest penetrations of media and entertainment (M&E) in the world. It is a well-known fact now that the M&E industry has never seen such unprecedented action and exciting times before. Opening up of foreign capital participation in the economy has only made things further more exhilarating for the media and entertainment sector.
While this continually expanding media universe keeps spawning cutting-edge innovations, it is also encouraging professionals to push harder and achieve the previously unthinkable.
Need for a comprehensive guide
Today what the industry desperately needs is a program, with a curriculum hand-crafted by competent faculty and working professionals. Besides encompassing industry concepts and frameworks, it should also address the specific challenges faced by media professionals and cater to them.
India's first dedicated program in M&E
Global media giant, The Times of India Group in academic collaboration with one of India's top 10 B-Schools, S.P. Jain Institute of Management and Research (SPJIMR), brings you a Certificate Program in Strategic Media & Entertainment Management (PSMEM) for aspirants and working media professionals. Speaking about this academic partnership, Dr. Ranjan Banerjee, Dean at SPJIMR says, "Delighted that SPJIMR and Times Centre for Learning Ltd. (TCLL), a part of The Times of India Group, have joined hands to launch this unique program for media professionals. The curriculum is a perfect balance between knowledge, skills and attitude. It is a judicious mix of media and entertainment topics and management components which offers wider exposure to students. With this, I strongly believe that the partnership will return some qualified and competent leaders back to the media industry."
Dedicated and experienced faculty
The Program in Strategic Media & Entertainment Management (PSMEM) has been designed to help the students' master general management and marketing principles, besides gaining industry insights and hands-on experience. SPJIMR marketing department is ranked No. 3 in the country by QS Global Study. Curated by experienced faculty and industry leaders, PSMEM aims to equip you with the necessary experience, deep industry knowledge and skill-set.
Dr. Ashita Aggarwal, Associate Professor and Head of the Department- Marketing at SPJIMR states, "PSMEM is for professionals who want to accelerate their career in media. From an academic perspective this program would bring in frameworks and concepts to organize your thought process and bring in more strategic thinking to your plans and their execution."
PSMEM is a Certificate Program conducted over a span of 11 months and constitutes over 26 courses, 2 workshops, 1 career-oriented project and several path-breaking creative workshops conducted by corporate leaders and industry experts through classroom learning, on-campus education and Live Virtual Interactive Platform in Delhi, Mumbai and Bengaluru.
Spread over two terms, the course shall include subjects from the M&E domain such as Design Thinking which arms with creative strategies, Business Economics will throw light on viability and monetization part of the business, Digital M&E will help you understand how digital is revolutionizing the industry and how you can leverage it, Motion Pictures/Films exposes you to the gigantic and glamorous world of film making and auxiliary services, Media and Consumer Behaviour teaches you more about consumer psychology, Media Laws discusses the legal aspects, copyrights etc., Media Technologies identifies existing and upcoming technologies that will make a difference tomorrow and more.
At the culmination of the program students will be assisted in placements* by seasoned and highly successful industry executives.
1 Dr. Ranjan Banerjee, Dean, SPJIMR
2 Ambi Parameswaran, Former CEO, FCB-ULKA and Brand Strategist
3 Thomas Puliyel, Former President, IMRB
4 Conrad Saldanha, Former VP – Training & Research, TOI, BCCL
5 Dr. Mihir Ajgaonkar, SPJIMR
6 Dr. Ashita Aggarwal, SPJIMR
7 Dr. Preeta George, SPJIMR
8 Maneesh Konkar, Director, Raysha Designs
9 Dr. Debasis Mallik, SPJIMR
10 Vijay Sampath, Former CEO, ACK Media and Principal Consultant – Corporate Relations, SPJIMR
11 Jagdish Ratnani, SPJIMR
12 Ratika Gore, SPJIMR
13 Dr. Keith D’Souza, SPJIMR
14 Sandeep A Varma, Independent Film Producer & Director and Founder & CEO, ICOMO Advertising
15 Tabassum Modi & Vaibhav Modi, Founders, Victor Tango
16 Seema Sharma, GM, TOI, BCCL
Know more visit: www.timestsw.com/PSMEM or call: 1800-102-2321 today for personal counselling. *Terms & Conditions apply.