Times Internet and HDFC Bank’s co-branded debit card ‘Times Points Debit Card’ that offers young customers discounts and rewards on online shopping has become a big hit amongst its young internet users, in the short duration of its launch.
Times Points Debit Card users club points earned from consuming, creating and sharing digital content on Times Internet sites with the points made from online shopping. This unique card combines the expertise of HDFC Bank, one of the largest issuers of debit cards in the country, and Times Points, a digital loyalty program created by Times Internet with over 18 million users.
The Times Points Debit Card is focused on providing value to young internet users between the age of 23 and 27 who look for bargains and prefer to wait till the sale season to shop online, especially on their smartphones. Most of them are at the beginning of their careers, probably in their first job where a customary salary bank account is opened. Times Points Debit Card, helps them to leverage their accounts by receiving exclusive deals and earning points for buying and surfing online.
Avinash Agrawal, COO, Times Cards says, “In current times, youngsters rely on their mobile phones and the internet for all their needs. With Times Points Debit Card, they gain access to exciting offers online across lifestyle, entertainment, dining and grocery shopping. As most of our users are in their first jobs, we know they are on a tight budget, so we have specially curated offers that help them maximize the value they derive from their expenditure on shopping and other consumption.”
Srikanth Siddi, Head- Debit, Prepaid and Commercial Cards, HDFC Bank Ltd says "Times Points Debit Card has been a substantial valuable addition to HDFC Bank’s growing portfolio of products that make shopping a truly rewarding experience. We are excited to offer greater value to our customers in the form of more discounts and rewards while shopping online."
Times Points Debit Card is the only payment card in the country that rewards users for Internet usage as well as transactions. In addition to rewarding users on transactions performed using the Times Points Debit Card, this card enables access to an exclusive digital loyalty program that also rewards them for engaging with Times Internet network sites, including the hugely popular sites of TimesofIndia.com, Gaana.com, Cricbuzz.com, to name just a few. Times Points can be earned across numerous activities including sharing and recommending articles, actively contributing reviews, blogging and posting comments.
Times Points Debit Card has a daily shopping limit of INR 2.75 lakh and an ATM withdrawal limit of INR 1 lakh. The card presently has more than 10 key welcome offers and over 400 running offers, and it continues to add more offers every month.
This is the second co-branded card launched by Times Internet and HDFC Bank. Their first co-branded card was a credit card launched in 2013 to target the entertainment and leisure segment, which is one of the largest co-branded credit cards in the country.