Times OOH has set up an automated real-time monitoring system to track the lighting of ad panels and state of emergency lights on 26 BQS (bus queue shelters) in Delhi. The monitoring system is managed through a mobile app and web URL.
The system facilitates the controlling of lighting on BQS media across all target locations. The monitoring also helps track the energy consumption data.
The system allows auto scheduling of media lighting as per a specific date and time in the bus shelters. Real-time status of lighting of Advertisement Panels & Emergency Lights can be shared with the controller/ administrator via notification. The controller/ administrator also receives the logs of Notifications/ Alerts on the web URL in case. The installation initiated in the month of January for a tenure of one year.
As quoted by a Times OOH official, "We are proud to state that this pilot project has been successful. In keeping with our company values of transparency, integrity and customer centricity, we are able to track and report illumination status of these BQS and take immediate action in case of any deviations. Also, as a responsible corporate citizen, Times OOH is able to optimize the time for which the shelters are illuminated, reducing electricity wastage."