NEW DELHI: Bennett Coleman and Company Limited (BCCL) through its strategic investment arm, Brand Capital, invested in Machaao Inc., a company engaged in the business of providing live sports updates, virtual sports assistant and peer to peer challenges to sports fan.
Started by Harshal Dhir in 2016, Machaao's core product is an AI-powered chatbot - codename Ganglia - pioneered to be the only smart and personalized sports messenger to provide sports fans with timely and useful information such as: updates on live match scores, data about sports clubs and players, league updates, and more - all via FB Messenger. So far, the company has served over 1M+ users worldwide, with 2B+ personalized interactions so far. Their peer-to-peer network, is a blockchain-based gaming platform developed for the billions of sports fans and gamers worldwide that allows them to compete against each other and will be launched in summer 2019.
BCCL is India's largest media group also known as the Times Group and is the publisher of leading newspapers such as The Times of India, The Economic Times & Navbharat Times.