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Often the words "integrated township" "smart living" "smart city" sound pleasant to your ears. The reason is simple; it makes you live a smart and sustainable life.  With the migration of people in urban areas, there is an increased aspiration to live in integrated townships. This has turned from a luxury to a necessity for a new age home buyer. Here's why -  Today, integrated township has emerged as a solution to problems of traffic congestion, visitors parking and security & surveillance. Quality living with lifestyle amenities is at one place! An integrated township is a smart township, which offers a plethora of amenities for its residents. Integrated self-managed townships with round-the-clock security, smart electric grid, and proper water management system, street light automation with beautifully designed residential, commercial and recreational areas will create 'Smart City'. Among several townships, Wave City has been recently awarded the Best Integrated Smart Township Award at Times Business Realty Awards 2018.  Living in an integrated township can reduce your everyday pain and urban challenges (traffic, parking, power, water). The advantages which you might miss in your city lives are available at a smart township. Being a smart city, Wave City offers smart electric grid, weather station, water management system, air quality measurement, gas pipeline, solid waste management, street light automation, city portal in the form of an app, and traffic & transportation management, power back up and 24X7 security to name a few. It houses DPS School and Indo-German Hospital also.  By water management we mean 24X7 water availability, adequate pressure for the water at all height levels, automatic detection of water leakage, prevention of water theft, strainer for filtering out dirt particles. Moving over to security, thanks to advanced technologies that enhances the security and safety of new age residents.  With round-the-clock security systems, gated communities provide a sense of protection. Surveillance cameras installed at the gates are capable of capturing photos of incoming and outgoing vehicles. Data can be stored up to 6 months for reviews. There is also an in built facility of intercom system. The street light automation system will ensure that Wave City is all lit up at dusk and all the street lights automatically go off at day break. Today integrated townships facilitate power back up. Again, there is smart metering system, where there is 100% metred electrical supply. At automatic substations, Diesel Generator (DG) starts automatically & auto/mains changeover is manless. Another important aspect of a smart township is intelligent traffic and transport management system. A smooth traffic flow not only means smooth flow but also ensures less pollution, vehicles protection, smart signals, parking guidance and traffic management through GPS. Gone are the days, when one needs to rely only on newspapers for weather updates. Now, everything is quick, Wave City residents can be aware of heat index levels, dangerous wind chills, stone warning alarms  in advance. There is an internal mechanism to calculate online air balance and pollution level. Calculating PM2.5, an atmospheric particulate matter, whose diameter is less than 2.5 micrometers is indispensable for health levels, especially for asthma and heart patients. As the particulate material is small and light, this tends to remain in the air for longer time than heavier materials and we humans can inhale this into our body, throat, lungs and even the circulatory system. Moving over to solid waste management, an efficient solid waste management helps to dispose the waste and keeps the area green. Biodegradable substances are used for generating manure and bio gas. Manure is used for gardening and horticulture.  Residents can monitor activities at the township with the help of a My City App. Complaints, events, notices, bills & utility, citizen services, special requests, gate pass all are managed through this app. This is 24X7 web enabled complaint management system. This app helps to organise the work and make life free from daily worries. To sum up, an integrated township provides smart living, clean surroundings and preserve resources at its best. To ensure life sails smoothly, high tech technology is used to maintain a smarter and sustainable city. We would like to end this discussion with a Edward Glaeser quote, "Humanity's greatest invention - 'city', is the best hope for future to make it richer, smarter, greener, healthier and happier.

Headquartered from Noida, ACE Group has been leading the real estate of NCR since its inception in 2010. The group has launched and delivered all of its projects within the committed time frame and in some cases like the recent one of Golfshire, has delivered before the stipulated time frame. With this, now the group has a long and illustrious list of completed residential and commercial projects in such a short span of time. Ace Platinum in GreaterNoida, Ace City, City Square (commercial complex), and Ace Aspire all in Greater Noida West, Ace Golfshire in Sector 150 Noida and ACE Studio in Sector 126 Noida(commercial) are on the completed list. Today ACE Group has become reputed builder in Noida which is synonymous with quality, style, luxury, comfort, space, innovation and is having a wide range of affordable and luxurious projects through its innovative construction method, best quality materials, services and modern designs. In doing the same, Ace Group has already had a lot of accolades in its kitty. These includes recognitions for being the best in construction quality, on time delivery and affordability. Continuing the legacy, the group recently won two more prestigious awards for Best Developer - On time delivery and Best Developer - Affordable category in 2018 in the recently held Times Business Awards 2018 - Realty. One of the key ingredients for the group's success in such a short span is the immense belief in being ethical and innovative where each client can pick or choose a property that is suitable for their needs - be it commercial or residential, Understanding an end user's requirement and making space for the satisfaction of the same has also meant quicker turn-around time in construction and quality relations with partners and investors. Ace Group is currently working and planning on development of its two new residential projects, ACE Parkway in Sector 150,Noida and ACE Divino in Greater Noida West. Ace Parkway is a luxury project offering 2/3/4 bhk types of homes and Ace Divino is an affordable housing project with luxury features and specifications. Construction of both the projects has started on time and going by the group's track record, there is a firm belief that both of the projects will be value for money for homebuyers and investors. For those who go only by the numbers and figures, here are some simple stats to attest to what the group has been achieving thus far. Ace group has delivered 8 million sq ft (743224 sqmts) of projects and another 6 million sq. ft. (557418 sqmts) of area is under speedy construction. With the help of companions and its team, Ace Group strives to continue to deliver the best of real estate. With such an impressive track record of commitment and then delivering each project much before their promised delivery dates. It is no exaggeration to state that the ACE group is really acing the real estate sector of the Country and is on its way to soon become the industry leader. For doing this the group is continuously looking forward for the same support and trust of its partners, investors and buyers.

MagicBricks today announced strong Q3 performance, posting an impressive growth of 43% on Rs. 37 crore of Q3 revenue. The company also reported YTD FY'17 revenues of Rs. 96.6 crore. The company stated that these figures are online revenues from operations and do not include any group company revenues.    "While there has been short-term pressure on the pace of growth post demonetisation, the impact was offset by a series of initiatives across product innovation, traffic growth, channel initiatives and partnership alliances," the company said in a statement. "The company further plans to grow by launching a series of new business lines around commercial real estate, the rental segment as well as by integrating products such as home loans, movers & packers and assisted-selling services on its platform." Basis the Q3 revenue figures, the company believes that it is now 25-30% bigger than its closest competitor, with a trend of continuous market share gains. As per comScore data, magicbricks had 41% traffic market share, by unique visitors, in the Jan-Nov'16 period. In this period, Magicbricks had 51% more unique visitors than the No.2 player. The quarter saw a slew of product innovations led by the launch of an innovative Experience Centre revamp of a popular pricing-discovery app called as PropWorth and launch of new B2B apps for the broker community among others. The company also attributed its strong Q3 performance to market-deepening initiatives led by a 'Dream Home Festival' conducted in the pre-Diwali festival season. Magicbricks and State Bank of India also recently announced a partnership to create India's largest Home Fest to be conducted in Feb.   

Magicbricks.com, Indias No. 1 property site, in association with the NGO, Uday Foundation, today kick-started a unique employee engagement initiative by distributing sleeping bags made from recycled flexes for the homeless in Delhi NCR. Magicbricks distributed Magic Bags- specially designed sleeping bag made by up scaling flex from old hoardings, at various locations in Delhi, Noida, Faridabad and Ghaziabad. Around 5000 MagicBags were distributed in the drive which was carried out by the employees of Magicbricks and volunteers of Uday Foundation at AIIMS, Okhla Railway Station, Noida Sector 44 and Faridabad Santosh Nagar. Having completed a decade of providing the best value to people for their home buying needs, the celebrations were extended by providing shelter for the homeless this winter. All the employees participated in this distribution drive to spread smiles and warmth amongst the people across various areas in Delhi NCR region. The brand celebrated the completion of 10 glorious years in the industry in its own unique way!

JobBuzz Workplace2025 Conclave Brings Together India's Top Business Leaders to Envision Tech Disruptions at Work Spheres  As technology is making quick inroads into workplaces, JobBuzz organised its maiden conclave to discuss and outline the changes that will alter workplaces. This event was attended by 8 CEOs, 24 CHROs, 15 CTOs, 7 business case presenters, 3 spiritual speakers, 1 motivational guru, 1 robot and 400+ business leaders! Read on… Technology is the beacon of fourth industrial revolution. Everything that is fast paced and tech-led will be the future in its respective domain. Accordingly, workplaces are expected to change. The nature of jobs, the scope of work, present job profiles, the mode of work and work culture - everything is bound to change.  To raise an industry dialogue on these disruptions, JobBuzz - an employer rating and review website from TimesJobs - recently organised one-day long HR conclave titled 'JobBuzz Workplace2025: Technology, Talent and Transformation Conclave 2018' powered by Times Internet Limited. The recently concluded event at New Delhi's Taj Palace hotel, witnessed the confluence of India's top CEOs, CTOs, CHROs and business leaders.  The day began with an exclusive CEO roundtable where India's top leaders discussed 'The Evolution of Work: New Realities Facing Today's Leaders'. This session was anchored by Gautam Sinha, CEO, Times Internet. After this session, Satyan Gajwani, Vice Chairman of Times Internet formally inaugurated the event via video message and welcomed all delegates.  This was followed by a welcome address by Gautam Sinha. In his speech Gautam Sinha hailed the use of technology and said, "New digital and communication technologies are eliminating the conventional ways of working. The transformations that surfaced in 50 years, are now merely taking five years owing to the technological advancements. It is imperative for every individual and organization to prepare for the age of compressed timelines".  Post his speech, Gautam Sinha was joined by Mitra Robot, the humanoid bot known for performing various workplace chores, for a brief dialogue on jobs done by bots. After this, Sister Shivani from Brahma Kumaris delivered the opening address on 'Managing Stress and Mental Wellness at Workplace: Tips for Mobile Ready World'.  Soon after, a series of panel discussions featuring CHROs of top Indian companies ensued throughout the day. Alongside, the event hosted two CTO panel discussions and a tech breakout session anchored by Jagdish Mitra, Chief Strategy and Marketing Officer at Tech Mahindra. All details on panel discussions are available @ https://jobbuzz.timesjobs.com/workplace2025 Highlighting the digital transformation at workplaces, Sanjay Goyal, Vice President & Head of Product, Technology, TimesJobs, TechGig and JobBuzz said, "Workplaces are rapidly turning to technologies such as Artificial Intelligence, data science and chatbots to make their work easier. This phenomenon is only going to increase in the coming years. The only way to make the most of this technology-led future is to remain ahead of the learning and adoption curve." He also complimented all the panelists for sharing intrinsic insights on the adoption of technology in their organisations, their challenges and frank discussions on possible solutions as well.       While explaining the Gig Economy and its boon, Ramathreya Krishnamurthi, Business Head, TimesJobs, TechGig and JobBuzz said, "Hiring a skilled freelancer from any location and making payments through secured means are some of the things that the technology has enabled us to do. With further tech-innovations and advancements, Gig Economy will surely witness a boost and that will be yet another revolution in the way people work and organisations get work done." The event concluded with a glitzy awards night where best new-age workplaces were felicitated based on the employee reviews posted on JobBuzz.  Different organisations were honored under 11 award categories. Find below the details:  Best New-Age HR Practices: 1st Place: Cisco Systems  Runners-up: Johnson & Johnson  Best New-Age Employer for Employee Engagement Practices: 1st Place: Philips India  Runners-up: Microsoft India  Best New-Age Employer for Innovative Talent Management & Succession Planning: 1st Place: Dr. Reddy's Laboratories  Runners-up: Ernst & Young  Best New-Age Employer for Work-Life Balance: 1st Place: IBM India  Runners-up: CGI  Best New-Age Employer for Work Culture: 1st Place: Hewlett-Packard  Runners-up: Oracle  Best New-Age Employer for Career Growth:  1st Place: Lupin Pharmaceuticals  Runners-up: Hindustan Construction Company  Best New-Age Employer Branding Campaign:  1st Place: Amazon India  Runners-up: Accenture  Best New-Age Employer in Conglomerates: 1st Place: Tata Group  Runners-up: ITC Group Best Innovation in Recruitment: 1st Place: Capgemini India  Runners-up: Just Dial  Excellence in HR Through Technology: 1st Place: IBM India  Runners-up: Bajaj Allianz General Insurance  Best New-Age Employer: 1st Place: Tata Consultancy Services  Runners-up: Google India  The conclave witnessed 400+ delegates, 300+ companies, and a plenitude of industry experts, who apart from learning and exploring how technological advancements will impact workplaces in year 2025, also leveraged the event to expand their networking circle. 

The JobBuzz Workplace Index for May 2018 identified Consumer Durables, FMCG and Automobiles as top three best sectors to work for. This index is based on the ratings and reviews posted by Indian employees on JobBuzz. Here's more… May 17, 2018, New Delhi: Consumer Durables toppled Automobiles to become the best sector to work for in May 2018 on the JobBuzz Workplace Index. Automobiles was on top in April 2018 and got pushed to the third spot in the May edition of JobBuzz Workplace Index - a monthly tally of workplaces and sectors based on the ratings and reviews provided by Indian employees on the website.  Consumer Durables has been in the news over the past few months due to its growth statistics. Alongside its business growth, the employees working here hail it for career growth prospective, salary offering, work-life balance and work culture. That pushed this sector to grab the first position at the workplace index.  This month, Automobiles sector ranked third on the workplace index. The Consumer Durables and FMCG sector were highly rated for their workplace culture. Hospitality and Pharmaceuticals sectors were rated at par for the career growth opportunities they offer.  Sanjay Goyal, Head of Product and Technology, TimesJobs, JobBuzz and TechGig attributed this to the overall growth and positive sentiment for the sector. "The effects of demonetisation and GST are wearing away and Consumer Durables sector is back on the track. The sector is witnessing a positive sentiment and that is constantly pushing the demand for talent as well. The sector has been able to match the expectations of its workforce even with a large number of people joining it every year. It is indeed setting up a benchmark for other sectors to take a clue and create policies to build an engaged workforce," said Sanjay Goyal. It is worth noting here that consumer durables scored on top of all other sectors in all concrete factors like work culture, work-life balance, career growth and salary benchmarks. The overall scores for May 2018 looked like this -  1. Consumer Durables 2. FMCG 3. Automobiles 4. Hospitality 5. Pharmaceuticals 6. Manufacturing 7. BFSI 8. Retail 9. IT 10. Telecom DOWNLOAD THE MAY 2018 EDITION OF JOBBUZZ WORKPLACE INDEX HERE 

Recruitment activities have been on an upswing since last few months, and April 2018 too ended with an overall growth of 3%, with business management profiles being most in demand. Both Bengaluru and Pune recorded a steep rise of 14% in the talent demand. May 11, 2018, New Delhi: Talent demand remained positive in April 2018 as the month ended with 3% hike in recruitment activities as compared to March 2018. RecruiteX, the monthly recruitment index by TimesJobs, noted that hiring sentiment was positive at India Inc. in April 2018 with construction and real estate being the top hiring sectors. The April 2018 edition of RecruiteX posted a moderate 3% rise in the overall talent demand across India, which is in-line with the positive hiring momentum of 8% recorded in March 2018. Among key functional areas, professionals belonging to business management/ consulting domain, hospitality, logistics and BFSI reported a significant rise in talent demand. IT/Telecom and engineering profiles too witnessed a notable rise in demand. Among key locations, Bengaluru and Pune posted a maximum rise (14%) in hiring activities. Whereas, Chennai witnessed a rise of 11% in the talent demand. Ahmedabad and Indore were the top hiring tier II locations. Industry-wise analysis: Real estate registers 7% rise in hiring As talent demand reported rise across most key industry segments, real estate and construction drove most hiring activities in April 2018 with a rise of 7% and 6% respectively. Logistics posted an increase of 4% in the talent demand. "Overall, the first quarter of 2018 (Jan-Mar 2018) saw a positive hiring momentum and this trend has continued in April as well. In April, construction and related sectors are the biggest contributors to spike in recruitment activities. The union government is aggressively pushing many mammoth infrastructure projects, and that is causing a spiraling effect on the construction and related sectors. These sectors are witnessing a positive thrust and are hence back on hiring spree. We are hopeful that this trend will continue for some more time in the recruitment segment", said Ramathreya Krishnamurthi, Business Head, TimesJobs & TechGig. Business management and consultants in demand In April 2018, talent demand grew across all key functional areas. Business management and consultants witnessed a rise of 21% during the month, followed by hospitality and logistics professionals which witnessed 12% and 11% respectively on month-on-month analysis. Bengaluru records the highest demand Among key locations, Bengaluru and Pune posted a maximum rise (14%) in demand. Whereas, Chennai witnessed a rise of 11% in the talent demand. Ahmedabad and Indore were the top hiring tier II locations. Among states, Maharashtra (except Mumbai and Pune) posted 5% rise in the talent demand. Professionals with over 20 years of experience lead demand Hiring gained momentum for experienced professionals, while it dropped for freshers. Candidates with over 20 years of experience posted the highest rise of 10% in talent demand in April 2018. Professionals with 2-5 years and 5-10 years of experience posted a rise of 8% and 5% each. Key highlights of the report are: • Top hiring sectors Real estate Construction Logistics • Top hiring locations Bengaluru Pune Hyderabad • Top hiring profiles Business management/consultants Hospitality Logistics Complete report is available at https://bit.ly/2Iph94m

60% of the 660 professionals surveyed - research an organization before accepting their job offer. Further 35% of them rely on company review sites to do this research about the company, reveals JobBuzz.   Today’s professionals no longer look for jobs, they are looking for career development and long-term growth. With a host of information channels available to them, they carefully review any job opportunity by scanning company reviews to assess the reputation of the organization and the career growth offered.   Most professionals research companies online   In a recent study conducted by the recently revamped JobBuzz, (a company rating platform powered by TimesJobs) the clear majority of working professionals agreed that whether one is at the beginning of job search, preparing for an interview or contemplating a job offer, being armed with information about the prospective company is in one’s best interest. Among the 660 working professionals who participated in the study 60% of working admitted to checking up on the company before accepting a job offer.   Over 35% of professionals rely on company review platforms to check out and research a prospective company. About 30% them use web search and scan through articles, stories, media mentions and Wikipedia to gather insights about the organization they are looking to work with.   About 19% of the surveyed professionals rely on word-of-mouth to get an understanding about the work culture, leadership and other aspects of the organization and 16% scan the company website for relevant information.   “The quality of talent an organization is able to attract and retain is crucial to its success in today’s highly competitive environment. TimesJobs’ study clearly shows that companies that are active on employer review sites are able to engage with top talent and build their reputation as one of the best places to work – giving them the critical edge as an employer of choice,” says Nilanjan Roy, Head of Strategy, Times Business Solutions.   Company Reviews help assess organizations candidly   Emphasizing the importance of company review platforms 35% professionals say that they could assess the company comprehensively - across multiple parameters. Nearly 30% feel they are a big benefit when you are unsure of which company to select, since they give you a lot of information and provide suggestions. Another 15% say they do not rely on only on company reviews, but seek out other sources as well while making career decisions. Interestingly 20% professionals felt that most reviews on such websites were planted or fake.   However, the significance of having a good number of positive reviews on a company rating website must not be discounted. This is further supported by the fact that 25% of professionals use company rating websites every time they get a job offer. About 45% say they use it sometimes, when they are not very knowledgeable about the company, while 20% say they rarely use it and 10% say they access other sources for company information. Incidentally besides reading reviews about future employers nearly 70% professionals also say that they also post their own reviews about their current & previous organizations.   Company Culture is the most important factor   TimesJobs Study also revealed the checklist of parameters on which professionals use to assess a potential employer. Among the factors mentioned, company culture is the most crucial factor for almost 40% professionals, for 35% of them work-life balance is their focus while checking company reviews. Nearly 30% professionals say salary scales are of high importance for them. Rewards and recognition is a decisive factor for another 30% professionals and 25% look at the learning & development opportunities critically.   Reviews impact Employee Perceptions   The impact of company reviews on a professional’s decision can be gauged by the fact that 90% of the surveyed professionals’ perceptions had been altered after reading a company review. For 50% professionals, it had positively impacted their decision to take up the job at a specific company, implying the review has created good impression about the company. For 40% professionals, it has negatively impacted their decision and created a bad impression about the company. Another 10% professionals said their career decisions were not impacted by reading reviews.   This JobBuzz study clearly reiterates that the days of indiscriminately applying to jobs through newspapers, or depending on friends and family for recommendations are passé. In today’s highly competitive business environment online and social media are the new modes of recruitment, the critical aspect is how effectively companies can engage and respond to past, present and future employees on these platforms.

Demand for senior professionals grew by over 30%, even as overall hiring posted a stable 1% rise in March 2017. The recruitment index has been steadily growing since February 2017.   India’s leading recruitment portal TimesJobs.com presents the ‘RecruiteX’ to give a consistent, realistic and reliable snapshot of the genuine state of hiring activity in India with a complete analysis of demand in relation to experience, sectors, functional areas and locations.   Key takeaways from the Latest Edition of RecruiteX –   ·       Demand up by over 30% for senior professionals ·       Healthcare sector reports an 8% rise in talent demand ·       Demand grew by 17% for doctors, nurses and medical professionals ·       Hyderabad and Ahmedabad posted a 21% rise in talent demand   Senior professionals in demand   The demand for senior professionals with over 20 years of experience reported a rise of over 30% during March 2017. Professionals with 10-20 years of experience also saw a 3% rise in demand, during the month. Those with 0-5 years of experience witnessed a rise of 3% in demand. Only demand for professionals with 5-10 years of experience registered a 4% drop in demand, during the month.   “Led by a business-friendly government and Corporate India’s expectation of policy stability over the next 10 years, organizations are gearing up for growth, which is reflected in the increased demand for senior managerial talent as reported by TimesJobs RecruiteX. Whenever organizations get ready for growth we have seen a marked increase in demand for senior managerial talent. We do not see such demand for senior profiles in the case of ordinary replacement hiring,” says Nilanjan Roy, Head of Strategy, Times Business Solutions.   Healthcare top employment sector   Healthcare was the top hiring sector of the month, followed by consulting services and the real estate sector. The healthcare industry posted an 8% rise in talent demand in March 2017. The consulting services and real estate sectors, both, saw a 5% rise in talent demand during the month. Petrochemicals posted a 4% rise in demand while the IT & Telecom industries reported a 3% rise in talent demand during the month. The manufacturing sector also saw a 2% rise in talent demand. Among other key highlights, the retail and BFSI sectors saw a drop in demand of 5% and 4%, respectively.   Doctors and medical professionals in demand   Doctors, nurses and medical professionals saw a 17% rise in demand in March 2017. These professionals have witnessed an average rise of 2% in demand since January 2017. Hospitality professionals also posted a rise of 6% in demand, during the month. Engineers saw a demand of 5% in March 2017. IT & Telecom professionals witnessed a 3% rise in demand and business management, consultants and freelancers saw a rise of 2% in demand.   Hyderabad & Ahmedabad were the best performing locations   Hyderabad was the best performing location with 21% rise in talent demand. Ahmedabad also posted a 21% rise (21%) in talent demand, in March 2017. Indore also saw a rise of 16% in demand. Among metros, Chennai was the only city to report growth at 8% in talent demand, during the month. No other metro saw growth in hiring activity during the month with Delhi NCR posting the highest drop (-8%) in talent demand.   Download the Complete RecruiteX Report here - http://bit.ly/2oTT2S9

Delhi Technical Campus (DTC), Greater Noida, affiliated to Guru Gobind Singh Indraprastha University, New Delhi, provides the most sought after programmes in Engineering, Architecture and Management. DTC has been training youth and graduates through various domain specific skill training endeavours, which are mapped to the national skill qualification and industry standards. DTC, which recently attained an all India rank of 8 in Times Of India Top Emerging Engineering Institutes Survey 2018, has forged a strong relationship with MNCs such as Autodesk for conducting Faculty Development Programs (FDPs) and Student Trainings. In these unique initiatives, budding designers learn, explore, innovate and design eco-friendly products in built environment, disaster relief, energy, food, health & well-being, mobility, waste, water, and clean industry. Full time students enrolled under Mechanical and Civil Engineering have been part of this initiative. Already, students of DTC have won the Future Award at Asia's Largest Solar Vehicle Championship 2018 conducted by ISIE. In the field of Computer Science Engineering and Electronics & Communications Engineering, DTC is working in collaboration with ICT Academy and industry heavyweights such as Oracle, Amazon, Pao Alto Networks etc. in providing hands-on training to the students. The innovative methods have led to DTC students bagging the Innovation Award in Smart India Hackathon 2018, conducted by AICTE. Outcome-Based Learning (OBE), Student-Centred Learning (SCL), Problem-Based Learning (PBL), and Case Study (CS) have emerged to be the methods DTC has adopted in imparting the curriculum. This helps in transforming students into self-motivated, active, and engaged learners. To provide state of art lab facilities to students, a faculty team at DTC is working in collaboration with IIT Bombay, under the project of MHRD, Government of India, to establish Robotics Labs in the campus. In Architecture, DTC has consistently delivered the goods with students who have not only been position holders at University level, but also won laurels at the regional and all India level in the NASA meets. DTC has become a hub for creative design and has attracted top faculty from across the country to teach on a full-time, part-time or visiting basis. This includes several stalwarts from SPA, Delhi, ensuring the standard of architectural education imparted remains exceptional. In the last year alone, the School of Architecture at DTC has organised numerous national and international events, firmly making its place in quality architectural institutes of the country. The MBA course at DTC is closely aligned with the contemporary business requirements. The two year course provides an array of opportunities to students by extending strong analytical foundation in key areas of business and management. Coupled with a rigorous internship programme allowing students to explore practical application of concepts, students are able to focus on and strengthen specific professional areas in Marketing, Finance, HR etc. Students are also motivated through abundant academic events, activities, and industry-academia interactions, with emphasis on group discussions, mock interviews, and personality development. The department is ably led by Prof. Mahajan, who has had over four decades of experience at the prestigious Kirori Mal College. The sprawling DTC campus is in the lush green environs of Greater Noida, one of the fastest growing towns in NCR. While metro connectivity to DTC is slated to start within a few months and test runs are underway, the campus also houses separate well furnished hostels for male and female students. DTC also has a great connectivity with most areas of Delhi, Noida, and Ghaziabad through its network of buses. The lecture halls are air-conditioned and the futuristic auditorium hosts numerous exciting events. The central amphitheatre too is constantly buzzing with activities. Being a young institute, DTC is gaining popularity and strength by the day, and has a strong team of highly motivated individuals who are conscientiously aware of the cause they are working for. The institute is steered by its Director-General, Hon'ble Justice Bhanwar Singh (Former Judge, Allahabad High Court), and boasts of many senior faculty that comprise a team of professionals who are enthusiastically aligned towards serving the nation, which is the goal and vision of DTC.

Every industry demands a lot more than theoretical knowledge and top scores from fresh graduates today. Cutthroat competition and changing market dynamics have urged educational institutes to revisit their curricula and teaching methodologies with the hope that students become industry ready from day zero in an organization. What can colleges do to heed the call of recruiters who cite soft skills, personality and professionalism as important skills they look for in potential hires? Let us take a sneak peek at Delhi Metropolitan Education (DME), Noida, and discover how it has gone beyond the classroom in its endeavour to create industry ready professionals. DME is located in Sector 62, Noida, a prime corporate hub of NCR, a location that works well in multiple ways. There is easy access from adjoining regions such as Vaishali, Indirapuram, Ghaziabad, Mayur Vihar, etc and the transportation facility from designated metro stations such as Noida City Centre also allows greater convenience for students. Being surrounded by corporate giants such as IBM and being in proximity to Stellar IT Park is an added advantage. At present DME offers professional courses at graduation level - BBA, BA LLB, BBA LLB and BA (JMC).The college is affiliated to IP University and approved by the Bar Council of India. What is interesting about the college is its unique efforts towards developing its students in a holistic manner. Each course goes beyond the classroom by offering curriculum enrichment and adding value in such a way that students derive a unique experience as part of college life. The institute has also recently established 8 inter-disciplinary centres of excellence in various areas such as sustainable development, laws for gender and sexuality, research and innovation in media, etc. DME Law School has undertaken pro bono legal aid services to the neighbouring community and offers coaching to students preparing for judicial services and other competitive exams in the field of law through its Judicial Training Academy. The academy, the Law School benefits from the able guidance of Hon'ble Mr. Justice Bhanwar Singh (Former Judge, Allahabad High Court and Former Registrar General, Supreme Court of India). Eminent personalities such as Prof. Dr. N.K Bahl (Former District and Sessions Judge, U.P) and Mr. P.N Parashar (Former District Judge and Member, Competition Commission of India) as well as noted academician, Prof. Dr. Manjula Batra (Former Dean, Faculty of Law, Jamia Millia Islamia) are other key faculty at the Law School. During the course of the law programmes, students undergo intensive theoretical and practical training including case law analyses, presentations, parliamentary debates, etc. The students are taught the inner workings of a court room through moot court exercises and competitions that help in developing confident lawyers. DME Management School's BBA programme has recently attained an all India rank of 4 in TOI Top Emerging BBA Institutes Survey 2018. BBA students undergo personality development sessions and workshops to groom them into future business leaders with a difference. Role plays, business simulation exercises, projects, presentations and case study analyses are used to develop students' business acumen and analytical abilities. Mock group discussions and personal interviews are held regularly to prepare students for summer internships and placements. DME Media School recently organized an international conference "India and Changing Aspects of News" (ICAN) from 9th-11th March 2018. The conference was a huge success, with renowned professionals such as Mr. Mark Tully (Former Bureau Chief, BBC, New Delhi) and Prof. Dr. Ambrish Saxena (Academic Head, Zee Institute of Media Arts and Zee Institute of Creative Arts) sharing industry insights. DME Media School trains its students with state of the art equipment at the Audio, Video and Photography Lab of the institute. Photography exhibitions, movie making workshops and movie festivals are held from time to time and give ample opportunities to students to showcase their talent and also develop their journalism skills. Besides the academic and practical training, the college has created a vibrant environment through various student driven societies that enable all round development of students. While an intellectual student may find his/her true calling at the Moot Court Society, the film buff would explore new grounds at the Film Appreciation Society and a budding entrepreneur may turn to the Entrepreneurship Cell. The college boasts of an excellent infrastructure with Wi-fi enabled, air-conditioned campus. The college auditorium offers the perfect stage for cultural and intellectual activities with adequate seating to attract a large audience. There are 2 libraries that are well-stocked with reputed journals, books and e-learning resources. There is a Cafe Coffee Day and a canteen that offer a variety of refreshments and much needed refuge to students after their lectures and activities.

As the world of technology progresses at a rapid pace, the careers in the stream of Science, Technology, Engineering, and Mathematics (STEM) are also growing exponentially. This is one of the main reasons for the growing popularity of STEM education in the recent times. STEM has been a crucial contributor to numerous inventions that are transforming the world, like the machine that converts sewer sludge to safe drinking water. While it is established that a STEM career is filled with exciting employment options, it is crucial to choose the right institution to make the most of these opportunities. STEM education is mainly dependent on practical applications and experiments and less on the traditional education methods that are confined in a classroom. Therefore it is important to choose an institute that has the amenities to provide such learning experiences. While there are various STEM institutions all over the United States, there are a few names which stand out. Being educated about the best STEM institutions in near you is crucial to make the right choices while enrolling your kids. Let's look at the best STEM schools and centres in some of the most populated cities of the US. 1. New York/ New Jersey New York is the most populous city of the United States and is home to several renowned STEM schools. There are a few high schools incorporating STEM system which have the best in class teaching techniques and are extremely tech pro. The Bergen County Academies is a seven academic division high school that is tuition free. This school has been included in the Washington Post list of 23 highest performing high schools in the United States. Stuyvesant High School is another STEM institution that is recognised as a specialised high school that offers tuition-free accelerated academics to city residents. Admission to this school involves passing the Specialized High Schools Admissions Test and this STEM institution provides the perfect guidance to prepare your children for college. 2. San Francisco Bay Area The San Francisco Bay Area is known as a major tech-attraction as major technological companies are situated in this region. There are various STEM schools in this area that keep the love for technology growing. The most famous and reliable of the lot has to be the Harker School in San Jose. This education centre provides a one-stop solution to your child's needs with four different campuses that take care of schooling beginning from preschool, all the way up to highschool. The Harker School is fairly recognised in various science competitions. Another school in the San Francisco Bay Area that need to be considered is The Branson School. This STEM institution has a long history in the education system and strives to train kids in the field of science and technology. 3. Chicago Chicago is home to several world-renowned colleges like the University of Chicago, Northwestern University, etc. which sets the tone for the quality of education in the area. This city has some of the best STEM schools in the US, which prepare your students with immense dedication. One of the top STEM schools in the area is University of Chicago Laboratory School, also known as Lab or Lab School. founded by American educator John Dewey, this school is well-known as a progressive educational institution with courses from nursery school through 12th grade. The Northside College Preparatory High School is another STEM institution that is known for academic excellence. This STEM institution has been consistently ranked #1 high school in Illinois by the US News and World Report. 4. Washington DC The capital of United States is bound to have the best of everything, and when it comes to reputable STEM institutions it does not stand behind. Washington DC is home to several famous schools and colleges that focus on the overall growth and development of its students. STEM institutions like Sidwell Friends School and Poolesville High School offer world class education in the field of science and technology. The Sidwell Friends School is a highly selective Quaker school which offers schooling options from kindergarten through secondary school. This school has notable politicians and successful innovators in its alumni and is also known as the " Harvard of Washington's private schools."The Poolesville High School is also a public whole magnet high school with several special programs that focus on STEM subjects like the Global Ecology Program, the Humanities Program, etc. 5. Los Angeles Los Angeles is known as one of the most substantial economic engines of the US and houses various schools that have a rich history to their acclaim. There are several schools in the LA area are focused on boosting STEM education and a leader among the competition has to be the Marlborough School. Known as the best girls school in America, Marlborough School offers college-preparatory classes for grades 7 through 12. The Flintridge Preparatory School and Chadwick School are two other famous institutions with a rich history which offer an increased prominence towards STEM subjects. 6. Dallas Dallas is known for its fare share of colleges that are focussed on creating technological leaders and innovative thinkers. The School for the Talented and Gifted and School of Science and Engineering are some of the best STEM institutions that are located in Dallas. The School for the Talented and Gifted enrolls students from grade 9 through 12 and is known for its advanced placement program. The School of Science and Engineering, on the other hand is a college preparatory high school that has won various awards and accolades in various STEM subject competitions. 7. Atlanta Atlanta has several private and government aided schools that have been giving increased prominences to STEM subjects. However, Pace Academy and Atlanta International School are two STEM institutions that stand apart. The specially dedicated robotics team for both Middle and Upper School offers students a chance to specialise in this new and growing sector of science. The Atlanta International School, which is known as one of the premier private school in the city, also offers impressive curriculum options to excel in STEM. 8. Houston Houston is home to several well-renowned STEM institutions, but the two that grab everybody's attentions has to be Carnegie Vanguard High School and The Awty International High School. The Carnegie Vanguard High School serves grades 9-12 and has a dedicated advanced placement core classes for students based on their internal testing. This process helps the students to prepare for STEM careers at an early age. The Awty international high school is the largest international school in the US and also offers a bilingual program for French-speaking students. This addition helps the students in this school to have a better understanding of diversity and the school's STEM training will also leave you impressed. These are just some of the best STEM institutions that are spread across different parts of the United States. In addition to choosing the right schools for your children, parents can also focus on making their kids ready for a STEM career by boosting their inquisitiveness and also giving them the freedom to explore, innovate and invent. STEM education is crucial in the development of humankind and this field will only prosper if the students are intrigued by the world of science. It is therefore crucial that parents are aware about the importance of STEM and how to boost their kids interest in these sectors.

Science, Technology, Engineering and Mathematics (STEM) education system has already been established as one of the best methods of teaching. Parents are constantly trying to understand the best ways to integrate STEM into their children's lives. STEM allows children to learn and understand different topics in a more stress-free and practical oriented manner. STEM does not only ease the process of education but has also made it easier for students to opt for a wide variety of careers, owing to their affinity to problem-solving and critical thinking. In such a phase, it becomes increasing important for parents to also be educated about different STEM careers that are available for their kids and how to prepare their children for them. STEM mainly focuses on the technical aspects of science & technology and STEM student's training in logical thinking allows them to be the perfect fit for a variety of career options like Engineers, Environmental Scientists, Genetics, etc. We hope to help the parents as well as children understand different unique and attractive STEM careers that they can consider. 1. Software Developers Technology is a crucial component of STEM education and this is the main reason why STEM students make excellent candidates as software developers. Most of the basics required for a career in software are already instilled in the students through the STEM approach. However, there is always something more that parents can do. The first thing to do would be identifying if your children are interested in this sector. In addition to extensive knowledge about engineering and technology that STEM students invariably posses, parents can opt to teach their children different coding languages and help improve their problem solving technique in general. Since software development and engineering is a field that is constantly evolving, it is one of the most attractive STEM careers with a promising future. 2. Market Analysts Mathematics is another strong point that STEM education focuses on, thereby encouraging students who are good with numbers to explore several math-related career options. One such interesting and exciting STEM career has to be that of a Market Analyst. A market analyst has a profile that is extensively dependent on logical thinking and quick number crunching. The first essential to check if your child is fit to be a market analyst is by understating his affinity to numbers and math. Market analysts have to work long hours in stressful environments as they analyze the trends of stock market. This career is perfect for people who enjoy a fast-pacing lifestyle and do not get easily stressed out. 3. Environmental Scientists STEM education does not only focus on the technological front but also understands the need for environmental development. Since STEM provides a more holistic approach to education, it helps to prepare better scientists. Environmental science is a field that integrates physical, biological and information sciences. This field has a variety of different offerings, all fueled by the love for nature. An important aspect of being an environmental scientist is to have the perfect balance of logical thinking, a keen interest in research and an affinity for the environment. 4. Genetics Genetics is one of the most complex fields of life sciences that require knowledge of everything from biology to information system. A STEM career in Genetics mainly focuses on a research based role. A keen role in puzzle solving, reading and scientific experiments all come in handy when it comes to a career in Genetics. The breakthrough research that is being done in this field requires people to be unflinchingly dedicated and enthusiastic about taking initiatives. Parents can instill these basic leadership qualities from a young age to instill a decisive nature in these kids. 5. Quality Control Analyst This unique career opportunity is a perfect alternative for someone who is a stickler for rules and has a keen interest in working in labs and maintaining a high quality for different things. A quality control analyst is one of the few career opportunities that are difficult to attain, however the role is absolutely crucial. They conduct various tests to the raw materials as well as finished products in different fields to ensure that the product standards are met and safety rules are adhered to. This career option is perfect for any science enthusiast who enjoys working in a lab and working towards improving the quality standards for different products and food. These are just a few popular and out of the box career options that STEM education provides in addition to the increased opportunities in engineering. STEM education has been responsible for several breakthroughs and discoveries in the recent times and these career streams are bound to help in building a much more aware and responsible society in general. While the STEM education process in itself pushes people to excel in their fields, by taking simple initiatives like identifying their kid's area of interest and providing any support they require, parents can make sure that they build strong STEM careers for their children.

In the past, part of Google's management philosophy involved the incorporation of something they called "innovation time." This is free time was allocated to an employee during their regular work week. This time could be spent however the employee saw fit, even if it was out of the parameters of the employee's regular job responsibilities as long as it had something to do with Google or Google related products. This sanctioned free time birthed its fair share of innovations. Gmail, Google Maps, and Adsense are all children of the 20% innovation time that employees received. However, Google clamped down on this 20% time in 2013. Google's CEO Larry Page cited alignment as one aspect of the business that suffered under the initiative that gave employees free reign to work as they liked. Page said that Google wanted "more wood behind less arrows," meaning more focus on the company's core business. Although Google has slowed their 20% initiative down, other companies may be able to take cues from the world's leading search engine. While the 20% of the time Google allowed employees to use however they saw fit, as long as it was somewhat work-related, could have been used to further the aims of the company, it could also have been used to not do any work at all. If we're being honest, no employee spends 100% of their work time being completely efficient. Giving out breaks and allowing employees to do other things is ultimately good for business. If employers are going to choose to attempt and adapt Google's 20% model to their own business it might be better to focus that free time on education. Just as Page said, more wood, less arrows. Giving employees time to focus on things besides work is a good idea, just as long as it is focused. Education may be a good use of that focus. Research suggests that employee engagement is incredibly important to the success of a business. In a recent Dale Carnegie survey, companies with engaged employees outperform those without by up to 202%. By giving employees the skills and opportunities to grow their careers you are able to keep them engaged and working towards the common goal of a successful company. Still think employee engagement isn't important, well here's another number for you. Over $500 billion is lost every year due to disengagement. Why do companies lose so much money due to a lack of employee education? One statistic points to 40% of employees who receive poor job training leaving their positions within the first year. Turn over accounts for a lot of a company's expenses, as rehiring and retraining are often times more expensive than educating current employees and keeping them engaged with their work. By taking an interest in its employee's career development and education companies are able to receive a significant return on their investment. Now, these initiative don't only benefit employers. Employees see the obvious benefit of better education and career opportunities, and 76% of employees are looking for career growth opportunities. It seems like if you want to attract the best and brightest, you need to invest in making them better and brighter. We spoke to co-founder of Quantified Commerce, Agam Berry about how his company is focusing on education, particularly in India. "The Indian education system is not on par with world standards, there's no way around it," said Berry, "we can't find enough qualified candidates because of it, so we have to focus heavily on internal promotions and development." Quantified Commerce is using technology and dedicated employees to do just that, "we have an entire team dedicated to our learning management system, and creating content for it," Berry said, "employees spend at least an hour a day on education." The world is moving quickly. With technological advancements like AI and machine learning advancing at a blinding pace, if companies are not constantly educating their employees and retraining their workforce will be left behind. Therefore companies need to take an aggressive and progressive stance on the education of their workers. Not only does this benefit the employee, but also the company. A company's success is measured in many ways, and one of those ways is employee education. With progressive companies like Google and Quantified Commerce leading the charge it seems like employee education is becoming as essential and important as a company logo.

Entrepreneurship is gathering momentum in India. Ambitious entrepreneurs are bringing in innovations and disrupting the Indian market. Leading English News Channel for business, ET NOW, kick-started the seventh edition of its landmark, year-long initiative, Leaders of Tomorrow to empower such entrepreneurs in the MSME sector. Whitney Johnson of WLJ Advisors, Sam Subramaniam, CEO of Brand Capital and a panel of India's celebrated business thinkers were present at the Leaders of Tomorrow masterclass on 'Entrepreneurial Excellence - Disruptive Innovation' held on 30th May in Mumbai. Leaders of Tomorrow kicked off their 7th Season through an Entrepreneurial Excellence Masterclass on Disruptive Innovation. "Companies don't actually disrupt, it's the people who do. But people are getting bored which is leading to attrition," said Whitney at the workshop. "If you give people an opportunity to learn they will want to work with your company," she added. Whitney believes that people are hired for their disruptive potential to provide breakthrough solutions rather than their proficiency and professional conduct. Whitney Johnson of WLJ Advisors is recognized as one of the 50 leading business thinkers in the world by Thinkers50. She is an expert on disruptive innovation and personal disruption, and an acclaimed author of the book 'Disrupt Yourself'. Joining Whitney Johnson on the masterclass was a power-packed panel consisting of Sam Subramaniam, CEO of Brand Capital; Dr. Amit Kapoor, Chairman of Institute for Competitiveness; Meera Shenoy, Founder of Youth4Jobs and Ganesh KN, Professor at IIM Indore. Sunanda Jayaseelan, moderator and editor of the show, engaged with the panel in an enlightening discussion on disruption and innovation. Brand Capital's CEO Sam Subramaniam was present for the masterclass on Disruptive Innovations. He is a prominent example in building thriving business in the industry and creating disruptive growth strategies for portfolio companies. Sam will drive Brand Capital through the next wave of innovation and growth in the Indian entrepreneurial community. Brand Capital, the strategic investment arm of the Times Group, has played a major role in helping disruptive businesses thrive over the past decade. It believes that entrepreneurial drive is the most positive force in the market which generates sustainable economic value. Collaborating with brands as their strategic-cum-media investment partners, Brand Capital has leveraged brand-led growth for 180 companies and more to reach their potential and business goals. Through its innovative mentoring session - ScaleUp, Brand Capital provides guidance and direction to budding entrepreneurs by industry experts. Brand Capital uses its unique models to fund long-term brand building efforts of a company. One such model is Brand Estate that helps lay a strong foundation for real estate ventures and helps them to stand out and stand apart in the industry. Brand Capital | Springboard helps early-stage ventures to jumpstart in the market that have the potential to become scalable businesses. Businesses that want to leapfrog from good to great and have a special product with ambitions to become a recognized brand look up to Brand Capital's distinctive model Brand Scope. One notable example of Brand Capital's disruptive portfolio companies is Thyrocare, one of the leading diabetes health clinic in India. Brand Capital aided Thyrocare in reaching out to the consumers, built stature and made it a trustworthy brand. The first phase of the communication objective of Thyrocare was to drive awareness and create a consumer pull which was anchored across several campaigns on Times of India and other Wellness supplements. The second phase was to induce trials for Thyrocare and drive home the features of affordability, quick turn-around and various health test packages. The third phase was generating investor attention which was effectively delivered through communication across The Economic Times and TV channels, Times Now. The Brand Capital association played a pivotal role in helping Thyrocare punch above its competition and position themselves as a leader in the healthcare and diabetes market. The masterclass saw an in-depth conversation with other panel discussions who are strongly impacting the society around them. Dr. Amit Kapoor, President and CEO of India Council on Competitiveness, is a recognized public speaker on strategy, shared value, social progress, competitiveness and economic development. Meera Shenoy, another panel member, is a well-known social change maker who has dedicated her life to skilling underprivileged youth for jobs. Professor Ganesh KN is an expert in the areas of research and product innovation, strategic management and entrepreneurship. He stated that we are living in the age of disruption and technologies are giving rise to new businesses with innovative business models. ET NOW's Leaders of Tomorrow show will help unleash the potential of Indian entrepreneurs and inspire them to take their aspirations to the next level. Catch the series telecast on ET NOW from Mondays to Thursdays at 10:30 PM and 8 PM on Saturdays and Sundays. To know more about Brand Capital, visit www.brandcapital.co.in / Follow on LinkedIn and Twitter

If there is one revolution that is slowly paving the path towards a connected world, it is Blockchain technology. Blockchain has, in fact, brought innovation and new opportunities across the globe in many industries. It has given way to the popularity of Bitcoin and Cryptocurrency and with spectacular gains of over 3000% in 2017 followed by volatility in 2018, it's fair to say this asset class has got our attention. To break down the potential of Blockchain and to understand how scores of industries are benefiting from this revolutionary technology, we need to analyze it in comparison to other disruptive innovations of the past. Understanding the DotCom innovation and how Blockchain is gradually taking over can give us a panoramic picture of what the future holds. Let's break it down and look at the 3 disruption patterns, evident in all major disruptions. DOT COM VERSUS BLOCKCHAIN- AN ANALYSIS 1. The starting point is always a true disruption coming from groundbreaking technologies that enable completely different business models. Internet: The new technology allowed for CDs to be sold more easily online. However, the disruptive business model came with music streaming. It gave us all the music we could ever want for a monthly price and this model has since killed the CD business. Blockchain: This newer technology is super secure and with trust built into the core, it enables fairness and transparency like never before. A radical application is Inmusik, which pays fans for their contribution. The music streaming platform allows listeners to vote/bet on which songs they think will be loved by others. When a song receives payouts from a stream, the fans that helped create that success with their votes, also get paid a percentage. Now isn't this an exciting and disruptive business model? 2. In an underground movement which challenges the status quo, the first group to embrace the new movement always wins. Internet: Sticking to music as an example, the transition from CDs to a digital format enabled peer-to-peer sites to provide users with access to all music for free. It was this early and passionate adoption that paved the way for many music streaming platforms. Blockchain: The first group of people to jump onto the blockchain bandwagon in the music space were independent artists who were tired of the meagre payout they received from streaming platforms and saw blockchain as a better solution for tracking and transparency. This was also the inspiration for Inmusik. 3. The best way to make new technologies better is by tackling questionable activities that negatively impact the space as some people find ways to take liberties using the technology. Internet: Music and movie piracy became widespread and the ease of access allowed some to profit from copyrighted content selling bootlegs. Pornography and gambling were also early uses of the internet, scaring away some investors from getting involved. Blockchain: Digital currencies allow people to transfer money without it being detected by central banks or governments. This opened the door for activities like money laundering which has led, once again, to a pushback from investors and larger institutions. BASED ON THE DOTCOM DAYS, WHAT'S NEXT FOR BLOCKCHAIN? There are generally three phases of a disruption that have been common through history and is repeating with blockchain. They are: 1. Creation In the earliest days of the technology, everything moves fast and with plenty of excitement. In the DotCom days, website traffic dictated share prices but many of these companies didn't have a solid business model and were simply a bunch of cool ideas. Similarly, with Crypto, many currencies may have no real business model to fall back on. However, it's likely that now we've reached the end of this phase. 2. Retraction More people invest and prices reach unsustainable levels of growth and 'pop', the bubble bursts! The DotCom burst of 2000 is extremely similar to the growth charts of bitcoin over the last 6 months but moving at a much faster rate. Learning from the DotCom days, this kind of correction is healthy for the industry long term. 3. Institutionalization This is where great innovators create more solid business models based on revenue growth and best practices. For the DotCom disruption, this phase saw the birth of some big internet companies. We have started moving into this phase yet again. Regulation kicks in and more investors get involved in searching for the next mega platform. There's no doubt that this last phase is going to change the world and impact industries in ways unimagined. As the highest ever rated ICO on Cryptoguruu, Inmusik may be worth getting involved with. *This article has been written by Stephen Brett - Chief Executive Officer and Founder - Inmusik

The term 'gig economy' has been thrown around a lot in the past few years, but it's no fad. The gig economy is beginning to take over how people work and what is considered a job. It's also changing the way that businesses run and more specifically how e-commerce companies run. As e-commerce grows alongside the gig economy, the two are going to share a symbiotic relationship which may allow both to succeed. If you don't know what the gig economy is, here's a quick rundown. It is mostly an economy wherein temporary and flexible jobs and contracts are commonplace, and companies lean toward hiring freelancers or independent contractors. An example of a company based in the gig economy is Uber. Uber's drivers are all freelancers who choose when and where they want to work. The benefits Uber sees from this type of business model is enormous savings regarding doing business. Uber doesn't need to hire managers to manage their drivers, because their drivers are the managers. The gig economy allows for companies to cut an enormous amount out of the cost of doing business by avoiding having to hire the same amount of employees that a standard taxi service would have to hire. Now it's one thing for Uber to freelance drivers, or for Airbnb to freelance what amounts to hotel rooms, but how can e-commerce companies take advantage of the gig economy, and what benefits would they see from incorporating temporary freelancers into their workforce? Amazon is an example of an e-commerce company that is utilizing the gig economy. In 2015, they introduced Amazon Flex. Drivers are paid anywhere from $18 to $25 an hour for delivering packages for Amazon's Prime Now delivery service, which promises one-hour delivery. This is part of Amazon's obsession with offering customers faster delivery services, which is crucial for e-commerce brands as IBM found in a recent study that claimed post-purchase and delivery experience could have a tremendous effect on customer retention. "They are more and more starting to confirm for themselves that for them to be such a big online retailer, having some capabilities of their own [for] distribution is a core competency, and not an outsource one," Satish Jindel, president of logistics advisory firm SJ Consulting Group said about Amazon. This core competency is essential, especially if Amazon wants to maintain the one-hour delivery their Prime Now delivery service promises. The quick delivery time that Prime Now promises, and Flex fulfills is vital for customer retention, and it is also cost saving. They do not need to hire a third-party service that would cost more, and most likely do a poorer job. They also do not have to bring on any full-time employees that would be necessary to build their delivery infrastructure, which saves them money. If you think that the gig economy is not global, it is, and it is going to be crucial for companies to take advantage of the gig economy especially when it comes to India. India is the largest freelancer market in the world and is set to grow even more. Companies would be keen to take advantage of this growing gig economy, and some already are. Quantified Commerce, a company focused on building e-commerce brands in India has thought about how to best leverage freelancers to make deliveries for them, "it's pretty much a win-win for everyone," Ryan Andreas, co-founder of Quantified Commerce said when asked about how his company is planning to take advantage of the booming gig economy in India. "We get faster deliveries, better customer service, and lower costs, and our freelancers will get good wages and the ability to be their own boss." That last point is one worth noting. The benefits of the gig based economy aren't one-sided. People, especially young people, prefer to be there own boss, and the gig based economy allows them to pick their hours and earn extra money or a living when they want to. It seems like the gig economy is, as Andreas says, a "win-win." As more and more people start to forgo traditional employment or make more money on the side, the gig economy grows. Companies can take advantage of these trends to further their success, especially in markets like India. And who knows? Maybe in a decade, we'll all be working for ourselves.

This story is about life lessons of the entrepreneurial journey of Dhruv, the promoter of one of India's leading online travel companies, Yatra. His ups and downs, challenges and triumphs. Successful people like Dhruv often survive failure and misfortune and make their own luck on the road to success. Dhruv's dream as a child was to play cricket for India. He played for school, did well and was looking forward to trials for the state under 15 team. Dhruv discovered during the selection trials that while he was a star player at school, there was a big world out there with several players far better than him. While at college, he set up a unit in Bhiwandi to manufacture chlorinated paraffin wax. The business did not flourish as expected. He worked at Arthur Anderson for seven years after completing his CA post which he went on to do his MBA from INSEAD business school. Dhruv got with an opportunity to work with in an online travel space with eBooker. He joined as Head of Strategy, but soon moved as Head Operations and Technology with over 1,500 people in his team. This role gave him a first-hand feel of running businesses across multiple geographies, managing engineering folks and call-centre armies. As eBooker got acquired in 2005 by Cendant, Dhruv moved out of eBooker to start his entrepreneurial journey. Dhruv and his four colleagues decided to move back to India to start-up an online travel business. They set off on a treasure hunt to convince venture capitalists to invest in their idea. And with the first set of VCs signing their first cheque, they knew they were in business. And thus, was born Yatra.com! Yatra provides information, pricing, availability and booking facilities for domestic and international air travel, domestic and international hotel bookings, holiday packages, inter-city and home-stays and cruises. As a leading platform of accommodation options, Yatra provides real-time bookings for more than 83,000 hotels in India and over 800,000 hotels around the world. The top priority and key challenge for Yatra was to build a team. The first few hires were critical. Dhruv's pitch to potential employees was that it was a once-in-a-lifetime opportunity to make a lasting impact on what would happen in the next 10-20 years. Being in large companies will not help you create a legacy or change the eco-system. You could join to make it happen or stay where you are to see it happen! A totally hard-to-resist pitch and today Yatra has a team of over 2,200 people. Building brand Yatra was another key task for the founding team. With Cleartrip and MakeMyTrip fighting for customers' clicks and their wallet, Yatra had to make a different offering. With an upmarket target audience, Yatra reckoned that there was an opportunity in the Indian middle class. Yatra hence sharpened its focus on domestic travel. Yatra partnered with Brand Capital to shore up its branding efforts. Brand Capital provided an important leverage to Yatra to punch above its weight and challenge the market leader.  With a focus on creating a differentiated brand in the online travel agency space, Yatra used print media properties like the main edition of Times of India and Metro Supplements of Times of India consistently. This helped them effectively drive their message to the target audience in India. At the heart of all of Yatra's brand-building initiatives was the discipline of listening to customers. Dhruv believes in building one's business around one's customer rather than one's own perception of what's good or bad. He makes a conscious effort to be out there with the team and be in touch with reality. He wants to make sure that he understands their pain and is a part of their attempt to find solutions. He believes in being visible and approachable and willing to admit one's mistakes. Dhruv's reinforces the raison d'etre of Yatra with his team. He provides them with the larger purpose and makes them come to work every day. It's the leader's job to articulate a vision that excites the team and keeps them going. When one runs a 100-metre race, one may end up feeling tired. One may feel comfortable running several kilometres in a marathon, because one knows, one is yet to finish. The smiling faces behind the computer screen in the corridors of Yatra are the bunch of folks who are clearly running the marathon. The world of the internet may be 'lovely, dark and deep' but Dhruv has promises to keep, and miles to go before he sleeps.  Excerpts from the story are from Prakash Iyer's book - You Too Can.  To know more about Brand Capital, visit www.brandcapital.co.in / Follow on LinkedIn and Twitter

As the population of India continues to skyrocket, easily blowing past China as the most populated country in the entire world by 2024, Indians will increasingly need to purchase goods and those goods will need to reach them quickly (and cheaply) enough for them to be able to comfortably purchase them. And as the number of Indian Internet users plans to reach 829 million by 2021, Indians will increasingly need to purchase things online. But many traditional retail and E-commerce companies rely on India's transport infrastructure to get their materials and products from point A to point B. This may be problematic, especially if they're relying on India's railway system which is in desperate need of an overhaul. We spoke to Quantified Commerce about how they get around the problems associated with poor railway infrastructure. India has the world's fifth largest railway system, with 62,658 km of railway. In 2013, India joined the billion ton club along with China, Russia, and the United States, for achieving freight loading of 1010 million tonnes. Despite this, roads still took the majority of all goods traffic in the country, because of how shoddy the railway system is. The government-run Indian railways are Asia's oldest rail network, and it shows. Years of underinvestment in the country lead to poorly maintained railways, that are not only inefficient but dangerous as well. As India's economy booms thanks to the influx of Internet users, investment is pouring into the country from E-commerce hopeful investors. "Apart from energy, transportation infrastructure is probably the biggest economic growth driver that India can depend on," says professor G Raghuram from the Indian Institute of Management. "If you want 7% growth, we have to improve our railways."  Investors believe that hundreds of billions of dollars of dollars will need to be pumped into the railway system to have it working at peak efficiency. While the extra cash flow has some plans for railway structure improvement over the next few years, including investments foreign companies like General Electric, these will take years before we will sense any real improvement. "Right now, it takes cargo 10-15 days to get from one part of the country to the other via railway," says Agam Berry, co-founder of Quantified Commerce, a vertically integrated company that builds digitally native vertically integrated brands within the beauty space. "We completely avoid using the railway system altogether. We source the exotic ingredients for our beauty and wellness brands from outside of India, but since infrastructure like ports and railways are so unreliable, we bring everything in through air freight. While more expensive, we can afford to do this because we are vertically integrated, so we don't have to pay third-party manufacturers or distributors. This is all done without added cost to our products " And the price is the most important factor when it comes to Indian consumers. Recent reports have unanimously shown that Indians are statistically more price-sensitive than consumers in other countries. While consumers in some countries are loyal to brands, it seems that Indian consumers are much more fickle and likely to go with the lowest price available for the products that they need. Couple that with the fact that the average Indian defined as 'middle-class' makes only ₹250,000 per year and the inherent problem of running a profitable organization in India is clear: "...if a company's products, or the raw materials used to create them, are expensive to transport, they're going to have to pass those exorbitant costs onto their consumers, and those consumers will reject their products for cheaper alternatives," says Berry. "When we founded Quantified Commerce, we saw how other Indian companies had failed and we knew that in order to succeed, we couldn't repeat those same mistakes. By controlling every step of product production and distribution, and then bypassing traditional wholesale and retail outlets, we sell directly to the customer and provide them a product that they both want and can afford. We're tackling these 20th-century logistical problems with 21st-century solutions." What are these 21st-century solutions you may ask? Well, that answer is multi-faceted. While Quantified Commerce is currently using air transportation as its primary method of moving goods, they can only do so because they have been able to cut costs as a vertically integrated business. As Quantified Commerce continues to grow, they've also begun to invest in ground solutions, recently purchasing their first set of trucks and have even taken steps towards utilizing drone delivery services, as recently covered in Gizmodo. While the latter might be a few years away in terms of implementation, Berry is confident that as drones become more affordable and the laws surrounding them are drafted, mass adoption is sure to quickly follow.

Diners across India waited for and then celebrated the Great Indian Restaurant Festival (GIRF) in 2018 for an entire month from 1st to 28th February. India's largest annual restaurant festival, GIRF 2018 saw 1 Million Indians eating out at the top restaurants in their city without burning a hole in their pockets. This year, the number of restaurants that offered diners a flat 50% off on food, alcohol or buffet, were 2,182, giving diners multiple options. A diner chose from top restaurants like Social, SodaBottleOpenerWala, Tamasha, FLYP@MTV, Yauatcha among many others. The festival gave diners access to the best of 5 star dining in their city, from The Ritz-Carlton in Bangalore to Westin in Gurgaon, from Hyatt Regency in Kolkata to Taj Deccan in Hyderabad and many others. Thanks to Dineout, February has now been branded as the official month for Foodies. With two years of the Great Indian Restaurant Festival, foodies across India's top 8 cities have started associating February as the month of experimenting with new cuisines and restaurants. A large number of diners tagged Dineout at the many office parties, birthdays as well as family reunions that were planned at festival restaurants in the month. Ankit Mehrotra, Co Founder & Business Head of Dineout added, 'We received an overwhelming response to the second edition of the Great Indian Restaurant Festival 2018. There was an extremely high percentage of diners who went out multiple times during the festival which truly is the best way to fully utilize the amazing offers available to a diner during February. Dineout consumers saved a whopping 45 Cr in discounts on restaurant bills.' This festival is proving to be a unique and beneficial initiative for India's F&B industry. When asked Ayush Madan, CEO at The Barbeque Company said, 'Last year, our association with the Great Indian Restaurant Festival was hugely successful and it has been so this year as well. Infact, GIRF has always helped us bring in more clientele and generate more leads for us. The festival also plays a huge role in marketing our outlet and we are sure that it'll indeed help us in the long run.' The Barbeque Company in New Delhi was one of the fastest selling outlets during the festival. Dineout drove more than 125 Cr INR worth of business for the participating restaurants. During GIRF 2018, diners were engaged on social media via a daily contest that made 28 lucky diners eat their way to owning a OnePlus 5T. Each day of February, saw one lucky winner who shared his/her dining images on Instagram & Facebook, win the much-coveted OnePlus 5T. This was a much talked about social contest and saw thousands of foodporn posts giving visibility to the participating restaurants. Apart from trending multiple times on Twitter, GIRF 2018 was the most talked about festival in February in the food blogging circles. The festival was presented by Airtel Payments Bank, with NRAI as the industry partner, William Lawson's CDs as the drinks partner and Pepsi as the food partner; all of whom played a huge role in the festival's success. Until next year's Great Indian Restaurant Festival, Dineout continues to offer great discounts to diners who make table reservations through them at the top restaurants in the city.

Enjoy flat 50% discount while dining at India's top 2000+ restaurants. Dineout, India's largest table reservation platform by Times Internet, is back with this country's largest online restaurant festival to suit the many tastes of India's food enthusiasts. Throughout February, people across India's 8 major cities- Delhi NCR, Mumbai, Bangalore, Kolkata, Hyderabad, Chennai, Ahmedabad, Pune, can avail a flat 50% discount on menu prices at 2000+ premier restaurants, courtesy- the Great Indian Restaurant Festival. In Feb, 2017, Dineout organized India's first and largest restaurant festival. Owing to the popularity of the campaign and popular request, the team decided to host a second edition of the festival for an entire month, from 1st to 28th February 2018. This year, the amount of partnering restaurants will be double that of last year, to provide customers an even wider buffet of choices. "Eating out is one of India's biggest forms of entertainment, if not the biggest. So, it only made sense to create a festival where all of us foodies can have a month long party - eat the best food, discover new restaurants and have a good time.' said Ankit Mehrotra, Co-founder, Dineout. He continued 'All the big cities in the world have their own restaurant festivals, where locals as well as tourists, get an opportunity to sample different tastes and food experiences during the festival. Not only does it promote the eating out culture, it also gives an opportunity to the restauranteurs in the city to showcase their best and make more people fall in love with their restaurant's experience.' The National Restaurant Association of India are the official industry partners to GIRF 2018. Mr Rahul Singh, President, NRAI commented, ‘Dining out is no more limited to celebrations or festivals, it is an occasion by itself. Urban youth travels and eats out at least 5-6 times a month. Restaurant goers are looking out for novelty experiences and are more willing to experiment. It only made sense for National Restaurant Association of India (NRAI) to partner with Dineout’s Great Indian Restaurant Festival. This initiative will give multi fold visibility to chain and standalone restaurants and is taking eating out to the next level.” More than 2000 restaurants will be participating in this unique festival, such as Social, Irish House, Sigree Global, Khandaani Rajdhani, JW Marriott, Ritz Carlton, Mainland China, OLive Bistro, Punjab Grill, Cafe Delhi Heights & many more. Airtel Payments Bank, the lead sponsor adds spice to the offering by providing additional 100% cashback on the booking fee to customers paying via Airtel Payments Bank on the Dineout app. In addition, customers who pay their restaurant bill through the Dineout app using Airtel Payments Bank will get an extra 10% cashback on top off the existing 20% cashback offer by Dineout. Speaking about the partnership with Dineout, A. Ganesh, Chief Operating Officer, Airtel Payments Bank said- "We are delighted to partner with Dineout for the Great Indian Restaurant Festival and look forward to offering visitors a host of discounts and offers launched by Airtel Payments Bank especially for the event." During this festival, William Lawson's are offering one free drink to each guest who has booked a deal at select restaurants in Delhi, Gurgaon, Mumbai, Bangalore, Hyderabad and Kolkata. Anshuman Goenka, Marketing Head, Bacardi India says 'We are delighted to associate William Lawson's with Dineout given their scale and diverse network of restaurants.' Pepsi is the official Food Category Partner and will offer 50% off the menu price of Pepsi at 400+ select GIRF participating restaurants that the festival will cover. Raj Rishi Singh-Director-Marketing Pepsi, PepsiCo India says 'Pepsi is delighted to be associated with Dineout. No food occasion is complete without a chilled bottle of Pepsi.' To use a 50% discount, one has to first download the Dineout app or visit www.dineout.co.in. After selecting a restaurant and offer of one's choice, one must buy the deal which will be nominally priced (such as Rs.50). On showing the confirmation message at the restaurant, the offer will can be redeemed.