NGOs & CSR
Still struggling for a gift or something a little more unique to surprise that special someone this Valentine's Day?
Feb 13, 2019 - Grow-Trees
Dark reality of Automobile & Highways growth in India by Ravi Gaikwad
Currently India boast of 4th largest auto market and 3rd largest road networks in the world but this progress and growth has dark side as well. Other than natural disasters and diseases, most of the deaths in our country are because of road accidents. India has recorded highest causalities via road accidents in the world. In 2016, according to the reports 70% of people who lost their lives in road accidents were in the age group of 18-45 years. Tragically, majority of them were not just the sole earners of their families but asset to country which directly impacting GDP of the country. Ravi Gaikwad RTO , Chief of Mumbai Borivali says that in majority of road accidents the causes which lead to causalities would have been easily prevented or controlled by implementing simple guidelines and checks that curb unsafe practices. Average road deaths per year in India in last one decade is 1, 36,118 which is almost equal to losing a small Indian city. As the death toll from accidents is increasing year to year, the government is concentrating more on implementing road safety rules and guidelines that can help prevent accidents. Ravi Gaikwad IPS who has been reporting and looking such cases since two decade has listed primary following reasons which lead to road accidents there on causalities in India. There are diverse factors that contribute to accidents or mishaps on the road. Some major causes are as listed below:- 1. Over-Speeding:- One of the primary causes of road accidents, over-speeding and rash driving has caused a significant increase in the death toll. More than 40% of people involved in over-speeding are in their youth. No proper road safety authority and implementation has led to an increase in cases of negligence and rash driving. 2. Driving under the alcohol/drugs Influence: - Mr. Ravi Gaikwad has also realized that another major cause of accidents on the road is driving under the influence of alcohol or drugs. Even though there are fines and checks that curb this practice, the lack of stringent implementation authorities has failed to keep this practice under control. 3. Improper safety gear or equipment- A major cause of road accidents is the lack of proper safety gear such as helmets, safety belts, among others. Failure to properly maintain vehicles also may lead to poor functioning leading to accidents or mishaps. This also includes regular vehicle maintenance, brake checks, checking tire pressure and other similar routine activities. 4. Bad weather conditions- There are weather conditions that can make driving more difficult. This includes foggy weather, rain, snow and other similar conditions. These situations can reduce visibility, make the roads more slippery and draw in other similar factors that hamper safe driving. 5. Bad roads or infrastructures- Last but not the least; the roads are also a significant cause for road accidents. According to one figure, due to bad roads in the country there are 22 road accidents every minute. Bad condition of roads contributes significantly to road accidents. Given the deaths of daily road accidents, there is tremendous pressure on the Central and State Governments to take some stern steps to prevent the deaths in accidents. Ravi Gaikwad, Solapur says for all the above reasons a lot to be done by everyone not just government and authorities. He also added just by following traffic rules and driving safely on the road we can reduce up to 50% of these accidents there on deaths. This will happen not just by implementing rules via law and order but also via sensitization among masses around road safety in India. In his personal capacity he has come forward and took an initiative to start a campaign "Shant Bharat Surakshit Bharat". This campaign spreads the awareness among riders and also motivates them to follow these safety rules. If riders will be self-motivated to follow the road safety rules then many road accidents can be avoided. Mr. Ravi Gaikwad has just started the lamp which needs to be lightened up by masses to bring about the change of real shant and surakshit bharat i.e. law abiding and fewer deaths occurring via road accidents.
Feb 15, 2019 - Shant Bharat Surakshit Bharat
Don't equate social responsibility with writing large cheques: Deep Kalra
India's leading online travel company MakeMyTrip recently revealed what it does with the five-rupee contribution that customers make while booking travel on the platform. The company recently announced that it has supported plantation of over one million trees over the last ten years in Rajasthan with its NGO partner Seva Mandir. ET Panache caught up with MakeMyTrip Founder & Group CEO Deep Kalra: 1: Sustainability is not the word associated with new economy internet companies in India? What made MakeMyTrip start thinking about it some ten years ago? I have always believed that every organization, irrespective of size, can be a force for good. Contributing to the well-being of communities or environment we operate in doesn't have to be the preserve of super-sized corporations or global business behemoths. As India's one-stop travel shop, we felt it was incumbent on us to promote responsible travel. Today, with the tiny contribution that some of our customers make while booking travel with us along with employee and organization's contribution - we have managed to plant over a million trees. This is a unique example of a corporate-community partnership to make a social impact and we are glad that we decided to dive right in, just a few years into our journey as a business. 2: Can start-ups put purpose before profit? It's possible to put purpose front and center if you don't equate social responsibility with writing large cheques. If you want to commit to a cause you can start small, use your operations savvy, involve stakeholders - be it employees, customers, local communities or all of them. Choosing the right partners is a very important aspect of doing it well because you may not have it all that is needed to do the job. We have experienced how this work energizes the workforce, especially if you are working with millennials and Gen Z who wish to work with purpose-led brands. We have also witnessed how customers want to partner with brands to help make a difference. So, the belief that you can make an impact beyond core business has nothing to do with whether you are a start-up or an MNC. 3. What's the business case for a company as young as MakeMyTrip to start thinking about CSR? While revenue growth and profit maximization are important markers for businesses, taking care of the environment we operate in is critical for long-term value creation. And that is just how it is whether you are a big business or small. In the context of pollution-choked Delhi, I have often said whether your business has any impact on the quality of the air you breathe or not, the quality of air can have an impact on your business. While companies can have passion projects that they may support, to do some real needle-moving work you have to make a sustained effort. 4. What is the one thing you wish more companies step forward to do? There is no dearth of issues that one can commit to care for. If you are running a business out of Delhi, I am sure the air pollution worries you. If you are running a business out of Bengaluru, I am sure frothing lakes and what it does to the groundwater bothers you. While building out this program that would allow our customers as well as employees to be a part of the solution, we wanted to make sure we commit ourselves to drive something that is incumbent on a travel company of the size and aspiration we are. The same way, I would wish for more and more companies to step up and think about ways in which we can make an impact beyond the immediate.
Feb 14, 2019 - MakeMyTrip
Still struggling for a gift or something a little more unique to surprise that special someone this Valentine's Day?
We all know the conventional Valentine's Day gifts: flower bouquet, chocolate box, sweetheart candies... what's more, even though these exemplary presents make pleasant emotions, regifting a similar thing quite a long time after year can be somewhat of an anticipated rest fast. If you want to break out of the clichés this Valentine's Day, then you may like to send an eTreeCard by planting a real tree, that is bound to appeal to your loved one and last for a lifetime! More than a billion Valentine cards are sent across the globe for February 14th and more than 30 million boxes of chocolate are purchased each year, creating epic amounts of waste for just one day of celebration. Protecting our nature is becoming more essential with each passing day, making the purchase of disposable gifts with excessive packaging less thoughtful than you'd like them to be. You love the nature, but you still want to celebrate, and tradition dictates that candy, flowers, wine, cards, and other presents are normal for Valentine's Day. Sending a flower bouquet for Valentine's Day is a sweet, affordable way to let your loved ones know they are important to you. Unfortunately, most flower bouquet will be discarded in a few days due to its shelf-life. Fortunately, there are lots of wonderful gift options out there that won't cause any natural harm, and even some of that are actively helpful! Companies like Grow-Trees.com are changing things in the greeting card industry. They enable their users to plant a real tree online at just Rs.85/- and dedicate the same by the means of eTreeCard. Plant trees for your loved one online and greet him/her with trees you plant via an eTreeCard or eTreeCertificate. Customize the card/certificate with a personalized message, a picture, an attractive template and a cause of your choice. The eTreeCertificate and eTreeCard are delivered via email and can be sent and received in a matter of seconds! While users use eTreeCard to greet their friends and family on different occasion like-Valentine's day, New Year, Birthday, Anniversary etc, they also offset their carbon footprints, create livelihood for tribals and improve wildlife's habitat by planting a tree with Grow-Trees. Let your Valentine know you care about them and the planet! Send a personalized eTreeCard today by visiting www.grow-trees.com.
Feb 13, 2019 - Grow-Trees
Companies and individuals together planted over 3.5 million trees!
How is the thought of commemorating any event by gifting your loved ones the gift of nature - a tree? This unusual gift is a promise at Grow-Trees.com, which is an e-commerce platform with a difference. These trees have no owners - they belong to the community. Here it is possible to not only gift it to your friends or family but an entire community! Grow-Trees has an interesting social impact-driven business model. It has a website (www.grow-trees.com) which invites people to plant and greet with trees to celebrate any occasion - a birthday, a wedding, an anniversary, or even just to feel good about doing it. Companies also participate in the pursuit of their corporate social responsibility (CSR) initiatives. An elegantly designed TreeCertificate is given for every gift. Making a green gift is quite simple. You select one of several featured projects, decide the number of trees you'd like to support it, and pay just Rs.85 on a per-tree basis. Operating since 2010, over 500 companies and thousands of individuals worldwide have planted over 3.5 million trees on the public lands of India creating around 291,000 workdays of jobs for mainly tribals and women; these trees will offset about 70,700,000 kilos of carbon every year once mature and also will provide flowers, fruit, fodder and fuel to communities and living creatures, offer shade to nomads and their livestock, give shelter to birds and animals, prevent soil erosion and flooding, improve water catchment, generate oxygen, remove pollution, reduce carbon in the atmosphere and fight climate change. All the plantings are audited by the third-party auditors and through internal inspections. About 45% of India's land is degraded due to deforestation, unsustainable agricultural practices, mining, and excessive groundwater extraction. Over two-thirds of this can be regenerated by providing planting opportunities to individual and corporate customers. Bikrant Tiwary, CEO- Grow-Trees.com says "What we have is a happy confluence of technology and social initiative. We have succeeded in making participation in a meaningful social program easily accessible to almost anyone. We now have the confidence for much more ambitious targets." Many renowned brands such as Blue Dart Express Limited, Pepperfry, Mercedes-Benz, Larsen & Toubro Infotech Ltd, IndiGo, Vodafone India, PepsiCo, Yes Bank, Tata Capital, DCB Bank, and others are getting involved with the schemes around afforestation and rural development to strengthen the core of Indian society for a brighter future. Companies have also started engaging their employees to plant minimum one tree every month by subscribing to the 'Plant Monthly, Greet Anytime' Plan which has no direct cost to the companies and a way of enhancing their green credentials. Hundreds of companies have used the website to plant trees for their stakeholders. The beautiful TreeCertificates that are generated from the website are helping people to use the idea to move away from conventional greeting cards. One party getting a way to greet and other getting livelihood, call it a win-win, won't you?
Feb 7, 2019 - Grow-Trees
TechGig Geek Goddess 2018: Snehlata Mishra wins 95-day long hackathon
• Snehlata Mishra - The winner of TechGig Geek Goddess 2018 beat more than 68,791 women technologists to win the coveted 'TechGig Geek Goddess 2018' title at a grand closing ceremony in Bengaluru • Machine Learning emerged as the most popular theme among participants, hinting at the fact that women programmers are keenly trying out new technologies TechGig Geek Goddess, India's largest coding event for women, culminated in Bengaluru recently. The event saw a massive participation of more than 68,791 women technologists. This mega code competition concluded with a glitzy award ceremony held at The Den hotel where the efforts of all participants were celebrated with thundering applause. Snehlata Mishra was crowned 'TechGig Geek Goddess 2018' and she took home the winner's trophy, merit certificate and a cheque of Rs 1,50,000. TechGig Geek Goddess 2018 marked the fourth edition of the flagship event to celebrate the genius of women programmers in India. This edition was presented by American Express, a globally integrated payments company. Goldman Sachs, a leading global investment bank and active investor in India, was the title sponsor for this edition. Geek Goddess is hosted by TechGig - India's leading IT learning platform which has more than 3.2 million technologists onboard. TechGig Geek Goddess 2018 was launched in August when women technologists from all walks of life were invited to share their ideas and codes in different programming languages at the contest. From fresh graduates to senior leaders - women coders from all backgrounds and experience level participated in this edition enthusiastically. Most participants were from Bengaluru, followed by Chennai, Delhi-NCR, Hyderabad, Mumbai and Pune. In this season C, C++, C#, Java and Python were among the most preferred programming languages. The finale day celebrations also marked a Women Disruptors Conference, which saw full house participation from the finalists. This conference saw more than 25 women technology leaders from companies such as IBM, Oracle, Capgemini, Dell IT, Microsoft, Verizon, Juniper, Wipro, ThoughtWorks India, Intuit, PayPal, Accenture, American Express, Goldman Sachs and others, exchange their ideas and opinions on diversity and women representation in the IT companies. India's first specially-abled IAS officer Ira Singhal, and known author Anvita Bajpai too graced the conference. The winners of TechGig Geek Goddess 2018 were announced after the conference concluded. TechGig Geek Goddess 2018 Snehlata Mishra recounting her moment of glory said, "I didn't expect to win at this contest. I just gave it my best shot and I'm extremely happy for winning this title. I must thank TechGig for giving me this opportunity". "Each year, with TechGig Geek Goddess, our focus is to bring India's best women coders to limelight and give them the best platform to showcase their technical prowess. We also invite leading technology companies to witness this mega coding spectacle where the brightest minds battle it out for the top honours. I am delighted to announce that this year's TechGig Geek Goddess 2018 surpassed participation levels of all previous editions. The energy and enthusiasm of participants was infectious and I hope this competitive spirit continues throughout their careers. My congratulations to Snehlata Mishra, the winner of this edition of TechGig Geek Goddess, and all the other participants who gave their best shot at the title," said Ramathreya Krishnamurthi, Business Head, TimesJobs and TechGig. Sharing her thoughts on the incredible response to this year's Geek Goddess, Ruchika Panesar, Vice President, Global Services Group and Head of Technology, American Express India said, "At American Express, gender equality is a key focus area and our partnerships with events like TechGig Geek Goddess reflect our vision to create an ecosystem that fosters an environment of inclusion. I would like to congratulate TechGig Geek Goddess for emerging as a platform for the industry to foster diversity, minimise gender gap and nurture the talent of women in technology." "Goldman Sachs is very focused on the advancement of women and diversity in the workplace. Engineering is an area where women remain underrepresented in India, so we are proud to sponsor our country's largest coding event to celebrate and encourage women programmers. The tremendous response and participation exemplify to us the continued need to address and develop the talent of our national workforce in this field. It is our hope that today's winners and participants will serve as role models for future generations," said Nitin Shah, Chief Operating Officer for the Technology division at Goldman Sachs in Bengaluru. Eight more winners were declared in other categories: 1st Runners up - Sushmita Nikose 2nd Runners up - Karishma Aggarwal 3rd Runners up - Ayushi Agarwal 4th Runners up - Neeraja Tokekar Machine Learning Theme Winner: Nithya Machine Learning 1st Runner up: Nandana Kudeti IoT Theme Winner: Sri Harini IoT 1st Runner up: Reema M Winners took home grand prizes, trophies and certificate acknowledging their achievements. All details are available @ https://www.techgig.com/geekgoddess
Nov 27, 2018 - TechGig
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