Miscellaneous

Artificial Intelligence (AI) has been lately changing the world and the way we look at it. AI may yet be a thing to understand for many, but it has been impacting all spheres of the Digital Age world. When it comes to making sales and delivering services, all businesses – whether startups, large corporations or Fortune companies, depend upon SEO services for substantial sales figures. This is where AI seeps in businesses. Based on an award winning individual and a company THATWARE, a leader in AI-powered Digital Marketing across the globe has conceptualized 100% AI driven Digital Marketing solutions such as sales funnel hike, CRO, ORM, Rankings, advanced technical SEO and advanced on-page SEO. Their services are simple and affordable for various companies including many million-dollar companies. ${image_1} Mr. Banik at IBA - 2019 Business Meet Discussing Enhancement of Digital Marketing with AI ThatWare is currently recognized as the company of the month 2019 by the CEO magazine (May Edition) and it also won UK Awards (represented India) in TOP Indian IT business. Furthermore, ThatWare has several international awards and achievements and is also a winner of 2019 India Business Awards (IBA) which is also featured on Zee Business and on many other news media. ${image_2} India Business Award Winner For Best Digital Marketing Agency 2019 THATWARE is founded by Tuhin Banik who will represent India at the International Business Grammy Awards on best innovation Tech Company and is already nominated under several categories. It is truly a proud moment for India as finally India is fully fledging with AI in getting top-notch solutions done at ease. Mr. Banik is a professional Digital Marketing expert and AI consultant. He has a team of thorough professionals working on various sectors ranging from semantics, NLP, data science, AI through to ML and advanced SEO. AI-driven marketing has delivered exemplary sales and revenue to their clients over the years. ${image_3} Britain Platinum Award For Best IT Company in India 2019 Commenting on the unique AI-DM concept, Mr. Banik said, “There are endless marketing companies out there and so are AI companies. However, at THATWARE, we use 100% AI solutions along with data-driven strategies for effective marketing challenges for our clients. The end results of Information retrieval and data mining by using AI are matchless.” “At THATWARE, our biggest uniqueness is that our end goals for Digital Marketing are not just selling a service or package. We consider Google as the largest online marketplace which can help an online business to get the right exposure. Therefore, we provide customized smart search solutions with advanced techniques. We have helped many multi-million dollar companies with the right KPIs and the case studies can be shared with the people who are keen to get in touch with us.” ${image_4} Mr. Banik & His Company ThatWare Being Featured on The CEO Magazine as the 25 Fastest Growing Companies in India and also Company of the Month May 2019 On asking about future prospects, Mr. Banik said,” We have taken a giant leap ahead. I along with Mr. Sravan Mukka, are working on building the world’s first AI city. It will be a smart city that will have crucial functionality which can solve the challenges faced by common people. It will help improve the lifestyle and living standard in general. The project requires an investment of $5M – $10M in the initial phase. We are currently open to investment enquiries for the AI City project.” For more information, visit https://thatware.co/ For any queries, write to tuhin@thatware.co For Phonic Conversation, call to +91-7044080698 If you wish to read further about the AI City Project, please continue reading further… Investment Required for “1st AI CITY” Project in the World What Actually Is An “AI-City”? Well, this is just an alternative name for a smart city which is restricted within a radius or a diameter of a physical location. An AI city will have most of its crucial functionality over multiple factors which will be helping out ease the challenges faced by any common people. They are labelled as 3 categories namely: Category A: Solutions for Entire City or a specific area. Here, solutions include Weather Prediction, Storm Prediction, Earth Quake Prediction, etc. Category B: Solutions for Product or Service Sectors. Ex: Stock Prediction, House Hold Stock Prediction, etc. Category C: Solutions for Individuals. Ex: Stock Trading Made Easy with 95% Accuracy Following are the features to be included in the “AI-City” Project along with its benefits: Typical Weather Prediction: Weather can change suddenly and with that being said, it can leave people in many unavoidable circumstances. Thus, with the help of AI, specific real-time weather prediction model can be built which can save lives of many people especially in case of sudden outburst of rain. Severe Storm Prediction: The climatic data can be correlated, and it can be used in real time analysis for storm prediction, it’s kind of “back to the future” – but it is indeed possible by the study of real time climatic factors. Seasonal Change Prediction: Just like above, selective models can be prepared which will also update on seasonal change along with trend line change. Floods Prediction: One of the best uses is flood prediction, proper AI based sensors can be used on any sewage, outlets, drainage system, etc. for a proper prediction on flood line. Wild Fire Prediction: Instrumentation engineering can be combined with wild fire Solutions for a precise prediction on wild fire. Earth Quake Prediction: Seismic controllers can be equipped with advanced AI algorithms which can thereby help in earth quake prediction and thus it can save lives of thousands of people. Drought Prediction: Hydration systems and ground water level identifier can be equipped with AI algorithms for an effective drought prediction. Stock Prediction for Manufacturers: Using algorithms such as adaboost and other predictive analyze models, proper stock prediction for the manufacturers could be designed. Household Cost Prediction: AI based solutions will be prepared which will be helpful in calculating the costs for household and thus create an open inventory model. Tax Process Made Easy: AI based systems will be incorporated which will make the tax process much easier than ever before. Date Prediction for Savings: Models will be trained to show a precise number of savings prediction which will be correlated based on real time inputs. Correlation for Savings: All forms of correlation models will be built which will be helpful for showing an appropriate outcome of any person’s current savings. Pollution Balance: AI based solutions will be helpful in keeping a check over the pollution balance and thus the pollution level will be well maintained. Health Syndrome Prediction: Decision making processes can be prepared which will be helping patients to get health syndrome predictions. Truth Analyzer: Improvements in a society will likely to take place when truth analyzer will be out on role. Fraud Detection: Theft and robbery will be minimized with this process. AI Based teaching: AI solutions will be prepared which will be helpful for real time teaching on real time scenarios. AI Based Career Counseling: AI will be utilized for a proper career counselling and thus the dependency on third party resources will get reduced. Some Other Solutions Could Be AI usage on New Start-Up Ideas & Innovations AI Based Business Ideas Ground Water Problem Solutions Poverty Control Measures Happiness Index Solutions Traffic Problem Solutions Online Trading Made Easy Image processing For Elderly People Linking AI with day-to-day activities Linking AI with Monthly Bills AI Based Property Registration AI Based Crime Detection AI Based Banking AI Based Hospitals Tentative Financial Details for Online Trading Made Easy Project Total Online Traders Across the Globe = 10 Million Plus Target Online Traders Across the Globe in 2 Years = 0.1 Million Users (Customer Base) ${image_5} For any queries, write to tuhin@thatware.co You can also call directly at +91-7044080698

${image_1} Concept Medical Inc (CMI) has been granted ‘Breakthrough Device Designation’ from the US Food and Drug Administration (FDA) for MagicTouch, its sirolimus drug-coated balloon (DCB) catheter, for the treatment of coronary in-stent restenosis (ISR). In-Stent Restenosis (ISR) is the gradual re-narrowing of a stented coronary artery lesion, due to subsequent tissue proliferation at the stented site. ISR is observed in about 10% of patients who undergo a Drug Eluting Stent (DES) implantation and in >30% of patients who undergo bare-metal stent (BMS) implantation. Such patients, who come back with reclogging of the coronary arteries following an earlier procedure of a bare metal or a drug-eluting stent implant, are candidates for treatment with the MagicTouch. The goal of the FDA ‘Breakthrough Devices Program’ is to provide patients and healthcare providers in the US with timely access to these medical devices by speeding up their development, assessment, and review, while preserving the statutory standards for premarket approval, 510(k) clearance, and De Novo marketing authorization, consistent with the Agency’s mission to protect and promote public health. The Breakthrough Devices Program offers manufacturers an opportunity to interact with the FDA’s experts through several different program options to efficiently address topics as they arise during the premarket review phase, which can help manufacturers receive feedback from the FDA and identify areas of agreement in a timely way. Manufacturers can also expect prioritized review of their submission. Under the program, FDA will provide CMI with priority review and interactive communication regarding device development and clinical trial protocols, through to commercialization decisions. ${image_2} “I was very impressed by the angiographic and IVUS results of MagicTouch in ISR in the Brazil-ISR study. I didn’t encounter any safety or toxicity concerns in the course of the trial” said Dr. Alexandre Abizaid, the Chief of Coronary Interventions at Institute Dante Pazzanese de Cardiologia in São Paulo, Brazil. "It took years of research to master the Limus drug delivery platform technology to devise an innovative product like MagicTouch" said the Founder President and CEO, Dr. Manish Doshi. “MagicTouch has been commercially used in >25,000 patients worldwide, with the highest usage in patients in the European region. Besides commercial sales, MagicTouch has been evaluated extensively in clinical studies conducted in countries like UK, Italy, and Brazil. MagicTouch is also commercially available for patients in India. We are now excited to begin our work with the US FDA in bringing our technology to serve the patients in the USA”, Manish added. “The FDA’s designation of MagicTouch for the Breakthrough Device Program will allow CMI to meet its ambition to provide this promising technology and innovative treatment for ISR patients in the USA. Our confidence in MagicTouch emanates from the positive feedback that we are receiving from the users of our product from current and ongoing commercial sales of MagicTouch in many European countries" said cardiologist Dr. Kiran Patel, Chairman of CMI. He also added, “CMI is encouraged that the selection of MagicTouch, with its unique drug delivery technology, for the FDA’s Breakthrough Device Program may allow timely access of this promising new technology to the US patients with coronary ISR with a potential to provide safe and effective treatment”. About Concept Medical Inc: CMI is headquartered in Tampa, Florida and has operational offices in The Netherlands, Singapore and Brazil. The manufacturing premises are located in India. CMI specializes in developing drug-delivery systems and has unique and patented technology platforms that can be deployed to deliver any drug / pharmaceutical agent across the luminal surfaces of blood vessels. CMI has received >100 patents grant (in 11 patent family) in various countries. Patents include process, product and apparatus patents in field of nanocarrier based drug delivery. The Company has commercially available products outside of the United States in peripheral vascular indications like Below-The-Knee (BTK), Arterio-Venous Fistula (AVF), Superficial Femoral Artery (SFA) artery diseases. CMI also has a significant pipeline of products under active development. About MagicTouch: MagicTouch is the only commercially available Sirolimus coated balloon with CE approval in the world. It has been used in >25,000 patients in major global markets. The unique drug delivery technology platform coated onto MagicTouch balloon is designed to deliver sub-micron particles of Sirolimus which are then encapsulated in a biocompatible drug carrier. The drug and carrier complex are designed to reach the inner layers of the vessel walls and act as a reservoir for long-term release of Sirolimus. CMI has accumulated significant clinical data and initiated many ambitious ongoing / upcoming clinical programs for MagicTouch.

01/7 What is better? You might have often heard people arguing about the health benefits of sea salt and table salt. Many believe sea salt is healthier, as it contains minerals. Well, it is sort of true. Both sea salt and Himalayan salt are less processed as compared to table salt and hence retain more minerals like magnesium and potassium. But are these minerals really good for your health? 02/7How are they processed? Sea salt is produced by evaporation of ocean water or saltwater. It goes through very little processing. While table salt is mined from underground salt deposits. It is more heavily processed. 03/7Sea salt vs table salt People think that due to the presence of minerals, sea salt is better than table salt. But in reality, both have the same basic nutritional value. Both of them also have the same amount of sodium by weight. 04/7What study says ... According to a study published in the Environmental Science and Technology Journal, sea salt contains more than just minerals. You will be stunned to know that in most of the cases, plastic is also leeched into the sea salt. This happens due to the presence of plastic bags and debris in the sea water. 05/7The iodine content in table salt Traditional table salt is more processed than sea salt. It is obvious for it to be devoid of natural minerals. But you can be assured that it is properly refined and does not contain any harmful microplastics. However, the salt producers in the early 90s started adding iodine to table salt, which is an important mineral and good to keep your thyroid level in control. 06/7Daily intake of salt It is always advised to consume salt in moderation for staying healthy. The World Health Organisation (WHO) recommends less than 5 grams of salt per day, which is equal to one teaspoon. 07/7Bottom Line Both the salts have the same health benefits, as they contain the same amount of sodium by weight. In any case, they should not be consumed in excess. Consumption of salt should be as per the requirement of the body.

The ad industry is going through a significant shift, thanks to new technologies such as AI, Big Data and Blockchain Two of the world’s largest ad spenders — Procter & Gamble and Unilever — sent the digital advertising world into a tizzy last year when they cut millions of marketing dollars, raising concerns over brand safety and murky practices. For a perspective on the ad industry, you need to get on the calendar of Praveen Jayachandran, master inventor and manager of the Blockchain Platforms team, IBM Research-India, who has had a close view of shady practices of the digital ad industry. “You can’t leave it to the bots and algorithms to click ads to generate views, or even decide where the ad will be placed,” he says. ${image_1} That leads to loss in value. Only a third of the value reaches the media outlet, rest is getting lost in the intermediaries,” Jayachandran adds. For every ad dollar spent, only 35 cents reach the publisher, according to IBM Research. The rest is lost to demand site providers, ad exchanges, supply side providers and other services providers. According to Juniper Research, ad fraud has reached $19 billion and will rise to $44 billion by 2022. “The intent of ads is to target human users, but intermediaries are artificially boosting clicks by engaging bots to increase ad spends,” Jayachandran says. P&G cut $200 million of ad spends. Unilever increased its spending, but shifted from vanilla digital marketing to programmatic trading, which allows buying ads using an automated bidding process, driven by market demand, price and algorithms, created from a large pool of information. Ad agencies feel transparency is critical. Trust can be built by showing sources of user data and how the data is being used. “Programmatic marketing and precision marketing help in building consumer cohorts that can be targeted sharply,” says Pooja Jauhari, CEO of The Glitch, a creative and digital marketing firm. ${image_2} For instance, one of Jauhari’s clients, a FMCG company, wanted to target moms with personalised content, and lead them to an ecommerce platform. “Today, data allows us to go deep down and segment different consumers far sharper than a broad age group and SEC,” she says. For digital marketing agency AdLift, it is about using data efficiently. During Raksha Bandhan, its client Future Generali, an insurance company, wanted to do a campaign around 'brother taking care of his sister's health' and had to target men above 30 years. The ad was viewed by 20 million people. During Diwali, AdLift did another campaign for the insurer, this time around healthy eating, but chose to target only those who had viewed the Raksha Bandhan ad for more than 10 seconds. "It resulted in 18 per cent reduction in cost per lead, apart from reaching out to the right audience," says Prashant Puri, CEO and Co-Founder of AdLift. ${image_3} Improving campaign performance and drive a better user experience is a consistent debate. “Right from media planning to campaign execution — data-driven tools help make the right decision,” says Ram Seshadri, Head of Technology and Solutions, Adobe India, which counts Vistara, Idea Cellular and HDFC Bank as its customers. “Machine learning (ML) can predict the effectiveness of campaigns and recommend where to target the spends.” The biggest challenges advertisers face are irrelevant and non-contextual targeting. Consumers are shown hotel room ads long after their holiday is over. “Programmatic technologies use consumer and prospect data taken from various sources and stitched together to drive relevant and contextual communication,” says Seshadri. The future of ads is not just getting random eyeballs, but about curating personalised experiences for the right people. Using artificial intelligence (AI) and ML helps in personalisation at scale. AI also allows marketeers to predict better, be it books to read, offers to avail or holidays to book. Publicis Communications, part of Publicis Groupe, helped Visa and Expedia personalise content depending on which part of the world the person is in, or what the season is where the person is, or even down to the level of cities. “You are more likely to interact with it and transact if the content is interesting and relevant,” says Saurabh Varma, CEO, Publicis Communications, South Asia. All this becomes even more efficient if all related parties are brought on to a blockchain, which has seen uptake in banking, contracts and supply chain. “The ad business is a combination of all the three,” says Mahendra Upadhyay, Head-Data and Technology at Mindshare India. “We bank on the inventory of ads, have contracts with various intermediaries, look at the campaigns and then reach the right audience.” If every party is on the block, the transactions are transparent, explains Upadhyay, who is a big believer of distributed ledger. He believes that every transaction from creatives to distribution can be tokenised. “When every information is on the block, the delivery is also visible. It will have more impact on the consumer experience,” he adds. “Blockchain would give greater control of data, more transparency of transactions, more money for the directly involved parties, and reward the loyal customers (paid in tokens),” says Alex Fedosseev, CEO, 1World Online, a blockchain-powered platform that unifies data and advertising. He adds that blockchain will help advertisers pay for the impressions delivered to real customer versus bots. As leakages will reduce, advertisers can buy ad space at a discount. AI and programmatic trading reduces leakages, still the process requires the services of multiple middlemen. On blockchain the advertiser can see exactly which party has added what value. “It provides an auditable view of where exactly the money went. That was impossible to do earlier,” says IBM’s Jayachandran. This article has been written by Sunny Sen from Times Group.

India is increasingly getting sleepless nights and the numbers paint a worrisome picture. 32% of Indians wake up feeling tired, while a whopping 48% complain of back problems and 80% feel sleepy 1-3 times during productive work hours, according to the recent Great Indian Sleep Scorecard conducted by Wakefit with over 7500 respondents across India. Recognizing this unaddressed and untapped problem, two tenacious entrepreneurs, Ankit Garg, and Chaitanya Ramalingegowda started Wakefit in March 2016. Wakefit started its journey as an online sleep solutions startup, with a vision of democratizing sleep and making Indians sleep better. Wakefit aims at providing Indians comfortable, research-backed and affordable sleep solutions that will facilitate a wholesome and restful sleep experience. Wakefit offers a range of Orthopedic memory foam mattresses that come in various sizes, along with products such as pillows, cushions, mattress protectors and more. A company that was founded on the bedrock of premium quality and affordable price, Wakefit brings together the rich product expertise of Ankit Garg and the incisive business acumen of Chaitanya Ramalingegowda. Ankit Garg completed his graduation from IIT Roorkee where he specialized in chemical engineering. He worked in the new product development department at Bayer Chemicals, a German multinational corporation before embarking on his Wakefit journey. He also provided his services at the process excellence wing of Tapzo, a Sequoia Capital funded startup. Working at these companies gave him the opportunity to interact with small-scale entrepreneurs, which propelled him to pursue entrepreneurship. After gaining seven years of work experience in his domain, Garg, who occupies the position of the CEO, started Wakefit in 2016 along with his mentor, Chaitanya Ramalingegowda. Chaitanya graduated from the National Institute of Engineering in 2002, with a specialization in Computer Science. He then completed his MBA from the Indian School of Business in 2005. Before founding Wakefit with Ankit, he has been involved in mentorship and angel investment through firms such as Let'sVenture, PurpleGull Services, and NeotecHub after a stint with global management consulting firms in the US. With over 1000 hours of research and development to ensure global quality standards, the sleep solutions company understands the importance of a good night's sleep. It works to combine the Indian customer's needs with world-class technology to provide state-of-the-art mattresses and other bedding essentials for people across India. In an endeavor to rationalize costs and pass on the benefit to the customer, Wakefit employs an e-commerce-only strategy to help tighten the supply chain process. The e-commerce model also facilitates the accumulation of rich customer data that aids in targeted acquisition and retention of its customers. The technological advancements, precision in quality and a deep understanding of the science of sleep ensures that the buying experience is enhanced for online customers. The affordable range of high-quality sleep products allows people from various demographics to avail the luxury and comfort of Wakefit products. Wakefit mattresses are made with specially designed Memory Foam technology, which is manufactured at the highest purity levels. This provides comfort for customers while sleeping and a rejuvenated start when they wake up. Its unique foam takes the shape of the body and makes sure that the mattress does not lose its shape over time due to repeated usage. Wakefit offers two different varieties of mattresses, the Memory Foam, and the Dual Comfort Mattresses. Memory Foam Mattresses: These mattresses are made of high-quality foam that takes the shape of the body, ensuring a long, sound and comfortable sleep for customers. This is optimal for preventing back pain by providing optimum spine support. Dual Comfort Mattresses: These mattresses are for those who want to experiment with different levels of firmness. One side is a medium firm while the other is medium soft and can be flipped around to suit the user's preferences. Wakefit's complements it's existing product offerings with attractive enabling features which includes a 100-night free trial, 20 year warranty period, no cost EMI and doorstep delivery. With its Make in India philosophy, Wakefit manufactures and sells high-quality products, making it one of the most trusted sleep solutions companies in India. Having won over 2 lakh customers in the three years since 2016 and earning over 10,000 reviews across various platforms, Wakefit is paving the way to make India sleep better by constantly pushing quality and technology benchmarks.