Consumer Products

${image_1} Mr. Sathya Shankar – Managing Director It’s not every day that we come across humble brands taking on global giants and making their presence felt in the industry. Born out of a lesser known town, Narimogeru in Puttur taluk, Bindu Fizz Jeera Masala is today competing for shelf space with global giants. The story behind Bindu Fizz Jeera Masala, a refreshing Indian ethnic drink, is indeed an inspirational one. Through sheer determination, undeterred faith and battling various odds, a man from a small town began this venture, with the sole aim to accomplish success and offer employment opportunities to those around him. Leading from the front, Mr. Sathya Shankar’s business optimism and competitive spirit and relentless pursuit of success, has enabled his business to surge forward. Born in Bellare village near Puttur in an agricultural family, he studied till PUC before business aspirations consumed him. He first purchased a single autorickshaw through a bank loan. He worked hard with full dedication to close the loan and sold the autorickshaw, so he could climb the next step to buy a diesel Ambassador. It wasn’t long before the car made way for an automobile spare parts dealership, which was started in Puttur in 1987. His efforts didn’t end there. People who came to buy spares started to ask for tyres and request for credit. This inspired his following ventures which were a tyre dealership and an automobile finance company. In 1994, he started a company for second-hand vehicle finance, as he realized that there was a demand for second-hand vehicles. Mr. Sathya Shankar was slowly but surely on the path to success. Although business was good, he did not see enough opportunity to grow. In the year 2000, he decided to establish a manufacturing unit. Mr. Sathya Shankar decided to capitalize on a water source in his 50-acre farm. The water from the stream was tested and was found to be pure enough to be bottled. With that, he began a packaged drinking water brand. After two successful years, on a trip to north India, Mr. Sathya Shankar chanced upon the idea to create an unconventional carbonated drink. He launched Bindu Fizz Jeera Masala, a soft drink with unique Indian taste to appeal to the local palate. ${image_2} The brand met with a struggle in the initial years and 50% of stocks were returned from the market, as the drink was unfamiliar to consumers. The company was not able to advertise as they did not have enough funds. When the shopkeepers said that everyone was used to only orange and cola beverages and unwilling to try anything else, the team had to coerce the shoppers to try to drink for free. However, once news of the taste and quality of Bindu Fizz Jeera Masala spread by word of mouth, it was soon among the best beverage brands in the market. The company decided to package the product in PET bottles as PET bottles are easy to handle. In the case of glass bottles, the customer had to drink the beverage in the shop and return the bottle, but in the case of PET bottles, they could carry it home and refrigerate it. Implementing packaging in good quality pet bottles ensured convenience for users. The Shankar Group takes pride in implementing GST into their system. The company feels that GST is the best taxation system, as prior to it they were not able to get any input tax from other states. They needed to submit the C form and adhere to a very complex structure was as there was a different tax for every different state. Some states had octroi, entry tax, a local tax, and other aspects. Under GST all of India has the same tax structure which ensures the ease of doing business. The company’s work of doing different pricing for different states is reduced, taxation has become easy and simple and they also get the benefit of input tax from all the states. ${image_3} While a fruit drink was added to the portfolio in 2005, the company also diversified into the snack food sector with potato wafers in 2009. Beginning with very less turnover in 2001, the organization grew to a turnover of few crores by 2005. While the 100-crore turnover mark intimidates many, Mr. Sathya Shankar took it as a challenge. The company is today having a turnover of around Rs. 400 crores. Mr. Sathya Shankar aims to reach a turnover of 1000 crores with strategic decisions to widen their market and setting up new plants across India. Mr. Sathya Shankar’s secret to success is that he believes in life one must think through the work that they want to begin and then give it their full attention. While they may be faced with failure sometimes, they must not deviate and must continue to be focused. Contact Details: SG CORPORATES PUTTUR SRI GANESH COMPLEX, DARBE, PUTTUR - 574 202, Kallare, Puttur, Karnataka 574202 Contact Number: 9449596879 Mail ID: info@sgcorporates.com WEBSITE: www.sgcorporates.com

Where 'fast' and 'moving' are essential parts of the sector nomenclature, can a forward-thinking business fuel such as Brand Capital be far behind? With the Indian economy poised to triple consumption by 2025, riding on a vibrant FMCG sector composed mainly of food businesses, there is massive action, high growth opportunities and leaping potential in the fast moving consumer goods category. While established brands are adapting speedily to a changing consumerscape, new and ambitious startups face challenges ranging from how to win the big game to how to effectively impact niche play, Having mentored over 180 companies since 2014, Brand Capital, the strategic investment arm of The Times Group, hosted a closed door Scale Up activation for growing businesses in the FMCG sector recently in Gurugram. Budding entrepreneurs met industry veterans who shared category insights and actionable ideas on how to make a mark in this dynamic sector. Mentee Companies Mainly from F&B and Wellness segment accounting for more than a quarter of the Indian FMCG sector. Each company had their own unique product and propositions; and thus challenges faced were equally distinct. Clensta (makes waterless personal hygiene solution) focused on right partnerships and building proper distribution network. Oddy Uniwraps (produces recyclable, safe food wrapping paper that can be used to reheat food in ovens) focused on brand awareness and BTL engagement. Teafloor (produces online tea store with customised range of tea varieties) focused on the threat of competition and easy accessibility to substitutes. To-Be-Healthy (TBH) (manufactures delicious, premium and nutritious snacks) focused on tackling high cost of raw materials, credit lending and sales efficiency. Whyte Farms (delivers fresh and natural milk straight from farm to homes) focused on optimizing sourcing and faster market penetration. Mentors The panel of mentors included Ashwani Arora, Managing Director, LT Foods Ltd., one of India's leading rice brands; Ajay Batra, Founding Director, Center for Innovation and Entrepreneurship & Bennett Hatchery, Bennett University; Aseem Soni, CEO, Modern Foods with 25 years of business experience; Sharad Saluja, Director, Sterling Agro Industries Limited, a business engaged in the manufacturing and sales of all kinds of dairy products; Pranav Gupta, Vice President, Carpediem Capital - a PE fund focused on the India consumption opportunity; Sona Mazumdar, Chief Partnership Officer, KidZania, and Kshitij Torka, Vice President, Grofers. Success Mantras For FMCG StartUps: Grab It Before It Goes - The "attention economy" is limited. One has to grab the attention that someone else has today. Jo Dikhta Hai Woh Bikta Hai - Marketing and positioning is as important as the product itself. Know Your Consumer - Advertising and promotional campaigns should be crafted with the audience in mind and the channel used. It is crucial to highlight the personality of the product. Always Be Connecting - While building brand loyalty is necessary, the campaign should always evoke emotions and imply connection between product and goal. Judging The Book By The Cover - The best way of captivating consumers and standing out is to have unique yet informative package design. This is the first thing a consumer sees, and therefore, is as important as what it contains. Niche Needs - Niche products are relevant as long as it understands where its audience is. This might require understanding the mind of the consumers through focused group discussions and qualitative analysis. Lose The Battles, Win The War - Start-ups have limited time and resources. And companies must focus on core competencies and outsource activities like distribution and supply chain. Brand Capital is the strategic investment arm of The Times Group, with a portfolio of over 3 billion dollars. As a key player in the investing ecosystem, Brand Capital ' Scale Up connects ambitious entrepreneurs to industry experts who provide closed-door mentoring in areas such as business strategy, branding, distribution, finance and funding. To get invited to the next up Scale Up event near you register at www.brandcapital.co.in / Follow on LinkedIn and Twitter.

Spices truly form the core of Indian cooking. Culinary delicacies are incomplete without the fascinating condiments that add distinct flavour and the aroma of authenticity in an instant. Since inception in 2005, Sparsh Masala has taken pride in offering wholesome Indian spices with the promise of purity. Established by Shivakumariah, an ex-army official, Sparsh saw its beginnings as a supplier of raw basic spices like chillies, turmeric and coriander. In 2012, the brand attained accreditation from ISO 9001:2008 and 22000:2005 for its quality. The next generation entrepreneur Deeksha S Kumar entered the fray in 2015. A dynamic personality, she has worked tirelessly towards organically growing the brand through aggressive marketing strategies and developing a strong distribution network. Today, Sparsh offers 60 variants of ground spice powders, whole spices, condiments and more. Using only the highest quality of raw materials, the products are carefully manufactured, to retain taste and aroma. The brand has been chosen for the award Fastest Growing Kitchen Brand in the Times of India Business Awards 2018. Sparsh Masala has the winning combination of the energy and tenacity of youth and the solid dependability and wisdom of the experienced. The company has spread its wings to extend its presence across Karnataka and its neighbouring regions. With steady growth and increased penetration, the brand is sure to emerge a forerunner in the industry. Being true to an authentic taste palate Sparsh Masala will continue adding a magical flavour to your favourite dishes.

The JobBuzz Workplace Index for June 2018 identifies hospitality as the best sector to work for in India, owing largely to a good work culture that exists in this sector. June 15, 2018, New Delhi: Hospitality sector jumped from the fourth slot (in May 2018) to grab the first position in June 2018 edition of JobBuzz Workplace Index - a monthly ranking report of industrial sectors to work for in India. Notably, this ranking is based on the reviews and ratings provided by employees working in the respective sectors and hence is a holistic encapsulation of the prevailing sentiment of Indian employees. In June 2018, hospitality led automobiles, infrastructure, and pharmaceuticals as the best sectors to work for. Employee reviews were captured based on different factors as salary, work-life balance, work culture and career growth among others. These sectors garnered most favourable employee sentiments in June 2018. In terms of work culture, close to 79% of Indian employees found hospitality to be the best segment to work for. Surprisingly, consumer durables sector - which was topping the charts consecutively for last three months - toppled down to the ninth position in June 2018. With an overall rating of 74%, hospitality sector was largely recognised for its favourable work culture. In terms of salary, the automobiles sector was ranked as best among all other sectors. Employees from the automobiles sector posted favourable reviews and gave a high ranking for salary offered by companies in automobiles sector. DOWNLOAD THE June 2018 EDITION OF JOBBUZZ WORKPLACE INDEX at http://content.timesjobs.com/photo/64574474.cms About JobBuzz Workplace Index: The JobBuzz Workplace Index is a compilation of employee ratings from across a selection of companies varying in size, geography, and industry on various critical workplace parameters. The index value has been kept at 100. The percentages are an indicator of ratings being provided by the employees on JobBuzz for their respective companies.

${image_1} There's a reason why our homes are so much more than just brick and mortar structures. Whether that’s the colour of the walls, a memory corner with precious photographs, a quiet space to read, or a balcony to sit and watch the world go by; a home truly is a part of the soul, a physical manifestation of people’s innermost dreams and desires. And that’s exactly what comes through so beautifully in this third offering of Asian Paints Where The Heart Is. ${image_2} The last two seasons of this web series had some of the most unique and quirky Indian celebrities giving us a glimpse into their beautiful homes; whether that was critically acclaimed actor Radhika Apte, ace director Zoya Akhtar or cricketer Saurav Ganguly. The third season once again brings a diverse mix of celebrities but with a slight difference; the focus this time is on relationships and how they’re reflected in a home. ${image_3} One of the best episodes in the show is the one showcasing Boman Irani’s home in Mumbai, a modern building located amidst the old-world Parsi charm. Irani talks about how he stretched himself to buy his dream home, back in the days when Munnabhai was still in the works. What makes the episode particularly beautiful is that every corner of the home reflects the pride and joy he takes in his family; whether that’s the common seating area, the wall with their favourite travel memories, or every single piece of home decor that him and his wife Zenobia have picked out after lots of discussions and the occasional disagreement. ${image_4} Another unique episode features actor Huma Qureshi and her brother Saqib Saeed, who share a home in Mumbai. In an age where most siblings choose to stay separately even when they’re in the same city, the fact that Huma and Saqib have built a home together speaks volumes about their relationship. And that love, and warmth are reflected in every corner of their home, especially the wonderful balcony which is flooded with light and greenery. ${image_5} Other episodes are just as compelling. There’s the home of media personality Gaurav Kapur with wife Kirat Bhattal; which is such a fascinating mix of their unique and eclectic personalities. There’s also the dynamic mother-daughter duo of Masaba and Neena Gupta; whose daring and unconventional choices are reflected in their minimalistic decor and unique artifacts. Finally, one of the most interesting episodes in this series is one that you’d least expect. Football captain Sunil Chhetri opens the doors to his Bengaluru home and you can see the love and passion that his wife Sonam Bhattacharya has put into every single corner. ${image_6} The show is shot beautifully and is a great juxtaposition of the physical aspects of the home, and the emotional stories behind them. Each episode is just 8-10 minutes long, leaving you with a warm tingling feeling at the end, even as you yearn to stay with each home just a little while longer. While we do get to see many aspects of celebrity homes, this season is really about seeing these celebrities in their comfort zone, with the people they’ve chosen to build a life with. From the “har ghar kuch kehta hai” days, Asian Paints has always believed that a home speaks volumes about those who inhabit it. Commenting on the show’s third season, Asian Paints’ COO, Amit Syngle remarked, “Asian Paints Where The Heart Is really found acceptance in the past two seasons and we’re very proud to be showcasing 6 incredible homes this season. This season is all about relationships and how they get reflected in the homes people build together. At Asian Paints, we've always believed in the magic of a home and we're so glad that we can bring some of this magic to our audiences through this show.”

It is no secret that packaged foods is a concept that is built on a deep understanding of consumer insight and a constant requirement of innovation. From the packet of chips that we so readily dig into, to the jams that are liberally applied on rotis and breads across households, convenience foods has taken on a significant avatar to the consumer. MTR is no stranger to how an insightful packaged product can change a consumers and manufacturers life. In the 1970a€™s we had to shut down our iconic restaurant for a short duration and realised the role packaged foods can play, to keep up our operations. The need to stay alive coupled with the demand from consumers for our loved products, gave birth to our packaged foods business. From there came our vision a€“ to be an indispensible companion in every kitchen to help create authentic and delicious Indian food. The consumer of today is vastly different from that of a few years ago a€“ technology has taken over our lives a€“ making it simpler and more complicated at the same time. Our target consumers do not have the time, technical know-how and sometimes even the inclination to make food from scratch a€“ specifically Indian food that is perceived as cumbersome, heavy and time-consuming. We need quick solutions to our food dilemmas a€“ similar to what we look towards technology for. Food plays an emotional role in our lives, but with the advent of this fast-paced life, we dona€™t have the patience to wait for it. With a click of button, great tasting food should reach our doorstep, ready to consume! This is where the heavy dependence on innovation comes into play. No other industry studies the consumer as deeply as the packaged foods one. At every step of a consumers food journey, from the time they need quick meal solutions for extremely busy weekdays to their desire for comfort home-food on lazy weekends, companies like MTR need to be the consumera€™s provider. MTR has always studied, gained extensive insight and stayed ahead of the dynamic consumption patterns that dominate the landscape now. We conduct in-depth research on food cultures and sub cultures, ongoing trends in the industry, varying cuisines in different parts of the nation, diverse taste preferences of people and consumer requirements. The recently launched 3-Minute Breakfast Range is a great example of an innovation based on deep consumer insight. The Breakfast range is a result of reams of studies and observation, wherein it clearly showed the importance of eating breakfast. However, hectic lifestyles and increasing time-poverty have led to an increasing trend of youth skipping this meal altogether. Yet, if the time dimension and cooking-knowledge are taken out of the equation, the Indian consumer is sure to choose an Indian breakfast to a western one. Another innovation that has taken center stage in kitchens across India has been Spicy Sambar Powder. MTR Spicy Sambar Powder is the result of extensive consumer research with close to a thousand consumers and an in-depth cuisine study done in the state. The study threw up some interesting insights such as the distinct tastes of sambar made in the same home according to the palate of the consumer, meal occasions and the central dish i.e. what dish would the sambar be accompanying. MTRa€™s new Spicy Sambar is targeted at home-makers who are always looking at delighting their family members by providing the best home-made food through breakfast, lunch and dinner and the perfect Sambar to go with it. While the classic variant has always been popular, there is a clear need for a spicy variant so as to cater to a wider usage opportunity. With constant innovations like these, MTR Foods has understood Indian dishes and the authentic recipes. However, we do face one challenge on the consumer front - adoption. Consumers resist change in familiar formats. So while they will experiment with cuisines, changes in their favorite Indian food are harder to get accepted. To combat this, our products are evolved only on truly authentic Indian recipes that can disrupt the daily consumption habits of consumers. These products represent the practice of great taste and quality, they are identifiably from their region of origin and packaged in innovative and convenient formats that make our consumers lives easier. MTR has constantly strived to preserve the vast culinary culture and subculture of India and hence the culinary secrets are protected and handed down over the generations. MTR's journey to being India's leading processed food company will continue to be marked by a constant focus on innovation and the adoption of new technology.

The entry of technology and mobile application-based services has led to a massive transformation in how the food industry operates. With consumer demographics comprising young and urban professionals, FoodTech has been amongst the most promising sectors within the Indian startup ecosystem.Segments like box delivery and on-demand meals are becoming increasingly popular, leading to an unprecedented number of startups joining the race for market share. In this vast scope of venture opportunities, Brand Capital provides marketing and advertising leverage to startups that have the potential to make it big through its branding prism. One such startup that has flourished with Brand Capital's advertising strategies is Faasos - India's leading Food-tech company. Faasos was started by Jaydeep Barman and Kallol Banerjee in 2011 with the vision of being an Indian Quick Service Restaurant (QSR) brand. The company quickly expanded to multicity operations and grew to over 50 stores in the next few years. However, the challenges that the availability of retail infrastructure posed on a pure retail play was soon evident. In mid-2014, Faasos conducted a survey among its users to understand two things: awareness of the brand and whether the full-stack model was working. The survey results proved to be an eye-opener: over 76% of the respondents had never 'seen' a Faasos store, but still ordered food from it. The company embraced technology to move to "online only" demand play. This effectively meant that the company could avoid costly rentals in high footfall areas and instead operate out of dark kitchens (100% delivery orders) located anywhere in a catchment. Two new markets Hyderabad and NCR were launched without a single visible outlet. The success proved the model beyond doubt. The advent of ordering apps, however, posed the next challenge. How to be relevant for more and more food ordering missions of the customer. This lead to a key insight and the next stage of the evolution of the company. The company started experimenting with multiple brands operating out of the same kitchen and hence riding on the same supply chain and technology stack. Today the opening of a Faasos kitchen in a locality is equivalent to opening 8 new restaurants offering different cuisines. The branding made sure that they catered to different food missions as far as the consumer was concerned. Startups have risen and fallen due to weak branding and marketing strategies. And sure enough, Faasos dealt with a few of its own challenges. It was during this time the co-founders decided to partner with Brand Capital, the strategic investment arm of the Times Group, to establish an effective & sustainable branding strategy. Brand Capital decided to build on these strengths and focused on building a strong customer relationship in Tier 1 & 2 cities. They helped Faasos reach their potential target audience across India. Faasos launched their app in July 2014 and delivered this message using print media properties such as the main edition of Times of India. This created the required buzz and Faasos scaled up to unimaginable heights! Today, the company, which had six outlets in Pune in 2011, is present in 15 cities and services 30,000+ orders every day across India. 95% of their orders are received via their mobile application. Faasos has come a long way since its inception but has always stuck by their brand agenda - 'Eat Good, Eat Exciting!' It has been almost 7 years since Jaydeep Barman co-founded Faasos with Kallol Banerjee. Being in this space for over a decade, Jaydeep speaks from experience and shares the following key points for young entrepreneurs wanting to build a QSR or a food-tech startup: Entrepreneurship is, in essence, a form of protest against status quo. Be very clear what form of protest it is. A statement ( a small and personally supervised operation) or a movement ( which will involve relying on other people's judgment). Choose what you want to inspect very carefully because only what you inspect will improve and innovate. Try to solve problems at its causal level and through technology. More people and more money will only postpone the inevitable. Remind yourself every day that people generally come to work with the intention of achieving something worthwhile. Build the enabling environment. To know more about Brand Capital, visit here / Follow on LinkedIn and Twitter.

We often use the phrase "The sooner the better". If you are going to be doing something good for yourself then why delay it, right? The sooner we realize that it is important to keep our bodies fit and nourished, the better it is for us and our family to adopt a healthier and sustainable lifestyle. Hence, we must fuel our body with healthy and nutritious foods to lead a healthy life. In this debacle, the 'sugar war' is going strong and with more and more people looking for healthier sugar alternatives, 100% pure maple syrup from Canada is fast becoming a kitchen staple.   Nutritionist and Author Kavita Devgan says "It is extremely important that we cut down on sugar in our early 20's since lifestyle diseases are getting younger too. Quitting sugar is not completely possible and hence we need to opt for a healthier alternative to sugar - pure maple syrup from Canada is one such magical product. The earlier we switch, the better it is. The health benefits that maple syrup has is endless and it tastes divine too".   Pure maple syrup is not only a natural, healthier alternative to regular/refined sugar, it is also delicious. Here's why you must replace sugar with pure maple syrup to your daily diet to lead a healthier lifestyle, without further ado:   ·         Rich in antioxidants: Pure maple syrup contains 67 types of antioxidants, nine of which are unique to maple syrup, offering health benefits similar to those of berries, tea, red wine, flax seed, other fruits and vegetables. Eating food high in antioxidants is highly recommended for a healthy diet. Since, pure maple syrup is unprocessed, it retains all the antioxidant molecules that the tree produces to protect itself in its wild environment. It is also considered superior to white sugar when it comes to increasing your antioxidant intake.   ·         Fights against Diabetes: Pure maple syrup may have therapeutic effect on metabolic function and in managing diabetes. It contains a significant amount of phytohormones of the abscisic acid (ABA) family, a molecule that may help against the inset of insulin resistance thus, making it better at controlling blood sugar levels.   ·         Healthy Liver: A study from the University of Tokyo suggests that pure maple syrup from Canada may promote a healthy liver, since it seems to inhibit certain genes linked to the production of ammonia, which is harmful to the liver.   ·         Anti-Inflammation: Pure maple syrup seems to contain a combination of phenols and other compounds that inhibits inflammation, which has a harmful effect on the body.   ·         High in Nutrients: 100% pure maple syrup from Canada is a healthier alternative to refined sugar, with no preservatives, artificial colour or flavour. It is loaded with essentials nutrients like manganese, riboflavin (B2), magnesium, calcium, potassium, sodium, copper and zinc, which makes it ideal to be consumed on an everyday basis as it is a good source of energy and it also tastes amazing.   Besides being nutrient-dense, pure maple syrup from Canada is extremely versatile - it can enhance the taste of any dish, be sweet or savoury. So, let's get creative! Try out exciting and healthy recipe using 100% pure maple syrup. For more inspiration and recipes, log onto www.maplefromcanada.in  

${image_1} Mumbai, September 27th, 2019: India’s leading menswear brand, Indian Terrain is all set to mark its 20th anniversary with Brand Ambassador Mahendra Singh Dhoni and the launch of its latest campaign, ‘The Spirit of Man’. The campaign balances style with substance to recognize the lives and aspirations of the brand’s audience. Further, to set the pace for a new decade in its journey, the campaign showcases the legend himself, Mahendra Singh Dhoni highlighting the brand’s latest Autumn-Winter ’19 collection. Nations are built on the shoulders of mankind. They may not realise it, but every person in the country, just by living their daily lives and chasing their personal ambitions, unwittingly contributes to the growth of a nation. The campaign highlights this insight and celebrates every individual who contributes, in their own way, to build the Indian dream. Targeted towards the youth & millennials, the campaign encourages its young audience to pursue their dreams. ${image_2} Speaking on the campaign, Mr. Venkatesh Rajagopal - Executive Chairman, Indian Terrain Fashions Limited commented, “The Spirit of Man is defined by relentless passion, strive for perfection & a pursuit of excellence. Our campaign is inspired from this thought and an insight, that a bigger picture is painted by a million smaller aspirations. Through the campaign, we celebrate the lives of every single man in the country, as they contribute in their own way towards building the Spirit of the Nation.” Indian Terrain is targeted towards the young millennial consumer who straddles between work and play effortlessly in cool yet comfortable clothing. Mr. Charath Narsimhan - Managing Director & CEO, Indian Terrain Fashions Limited said, “Our customers are people who embody the true Spirit of Man, growing their own lives and the world around them. We wanted to validate this optimism in a meaningful way through this campaign. ${image_3} MS Dhoni is the perfect fit for us as a brand that champions a strong value system and connect with young Indians.” The cinematic & inspiring TVC for the campaign has been conceptualized by Indian Terrain’s advertising agency Brave New World, directed by Manoj Pillai along with the production House, Think Pot. It portrays the faces and lives of a cross section of men from the country acknowledging their contribution towards building the nation. Mr. Joono Simon - Founder and CCO, Brave New World Agency said, “Brands often speak to their audiences from ivory towers, especially so in the fashion category. This was an opportunity for Indian Terrain to leverage the approachable emotional equity that MS Dhoni has among legions of fans. It was our goal to create a narrative of personal relevance and worth for viewers, with the people’s captain as the perfect example of what an individual can accomplish. Not through swagger, but belief, everyday action and sheer will. Every aspect of the film, from music, casting, choice of words and imagery, was a deliberate choice to connect the brand and those who will feel empowered by it.” ${image_4} ‘The Spirit of Man’ campaign is being rolled out across a 360 degree media campaign including Print, TV, Cinema & multiple Social & Digital platforms. Indian Terrain is also giving customers an exclusive chance to meet MSD with a contest named the 'Meet Mahi Contest' which can be accessed here

${image_1} There are many fashion items in the market that have now turned into collectables, some people like to collect shoes, some are interested in bags but the one accessory that beats them all are watches. A watch acts as the perfect addition to any ensemble no matter if you are wearing formals or traditionals. Plus who doesn’t love a good-looking watch? One of the biggest brands in the market right now when it comes to watches is Fossil. They have always been a company that focuses on even the smallest of the details and produce a unique collection of watches for both men and women. Now, Fossil is launching an all-new limited-edition watch designed in partnership with Varun Dhawan. This limited edition watch aligns itself with Fossil’s curator series – a collaborative collection of watches fueled by a creative class of artists and innovation icons. ${image_2} At the launch, Johnson Verghese, Managing Director, Fossil Group India, said, “We are proud to announce the launch of Varun’s watch – a one of its kind curation. This elegant timepiece embodies Fossil’s ethos, rightly blended with Varun’s personal style. With our brand spirit translating perfectly into a distinctive design that is in line with the current style trends, we are certain that this limited edition watch would be loved by Fossil’s and Varun’s fans.” Blending Fossil’s timeless style with Varun’s personality into a dynamic design, this watch features the brand's bestselling Machine watch case with a sleek black dial with a polish of Varun’s signature red on the three hands. Varun’s initial and birthdate are inscribed on the dial, making this exclusive watch that much more personal. The watch case comes with two premium strap choices for additional versatility– a black steel bracelet and black silicone strap with croc pattern and red accents. ${image_3} Commenting on the collaboration, Varun Dhawan said, “Fossil is an iconic brand that has always celebrated creativity, authenticity and optimism, everything that I swear by when it comes to my style. I am honored to be associated with a brand that is so close to me, to create a watch that truly personifies what I believe in – something new, exciting, and affordably classy. I hope everyone loves it as much as we do.” Each timepiece is individually numbered and comes encased in exclusive packaging featuring Varun’s signature and a personalized message for everyone who buys. The watch is available in Fossil and partner stores across India and on fossil.com at INR 13,995/-. Fossil took this collaboration with Varun Dhawan on step forward by joining hands with the NGO Magic Bus, whose efforts are centred on helping children develop the necessary life skills to lead a brighter future. The timepiece is the latest iteration of Fossil’s commitment to community impact: Make Time for Good which is Fossil’s pledge to unleash the power of youth to take action toward transformative, cultural change. As a Make Time for Good partner in purpose, Magic Bus is currently helping more than 375,000 children and 100,000 young people in India escape the cycle of poverty by providing access to essential life skills, education and employment. As the collaboration is more than just an artistic one, a portion of the exclusive Varun Dhawan x Fossil watch sales will be donated to Magic Bus to support their mission of ending the cycle of poverty through education.

${image_1} Unless you have been living under a rock, you’d know about the latest ‘Mature Bags Meme’ that’s been doing the rounds on social media. The video that has gone viral, shows a young boy offering tips for college guys, to ensure they stay attractive and high on style. This unassuming teen who is the internet’s newest fashion guru goes on to explain that while one prepares to get back to college with books and other paraphernalia, the bag – which is one of the most important accessories is often ignored. Instead of opting for a clichéd ‘schoolboy’ type of bag, college guys should up their fashion quotient by choosing a sporty ‘mature bag’, to stay on-trend. Available on Amazon for a great price, he says that this bag will ensure they remain stylish in college and stand out in the crowd. If you have been curious to know more about this ‘Mature Bag’, we have all the deets you need. The bag featured in the video is none other than the Luxur 25L Brown Backpack from the house of F Gear. This trendsetting bag has what it takes to make youngsters look their fashionable best both on campus and off. With its distinctive features and uber-chic styling, the backpack is sure to hit the right notes and pull out all the stops for a fashionable head start. ${image_2} The popularity of the viral video reaffirms that F Gear’s positioning of creating innovative, functional, stylish and durable backpacks, travel bags, rucksacks, and suitcase trolleys has proved to be a winner yet again. The premium brand has been successful in its new foray of introducing innovative Leatherette backpacks in Tan & Black such as ‘Luxur’. The soft, ultra-functional, durable, and extremely elegant range has revolutionized the backpack industry. The collections’ iconic bags have brought the label a cult following. F Gear’s philosophy of “It’s my time! Follow me!!” has pushed them to continue to innovate and be the market leader in the industry. It’s one of the reasons the team can anticipate future trends, which has continued to strengthen the company and helped maintain its leadership position. These trendsetting backpacks from the F Gear portfolio have consistently held the #1 bestseller ranks on e-commerce platforms like Amazon, Flipkart & Myntra, winning “Amazon Best Seller” & “Amazon Choice” titles. The F Gear Luxur backpack has achieved #1 rank status in the online world, competing with 760 brands & 2 Lakh plus designs across India. F Gear has carved a niche for itself, easily outperforming the industry. It's worth looking at their entire collection at www.fgear.in ${image_3} If this isn’t enough to convince you, here are some more cool reasons why should you buy an ‘F Gear Bag’. BE THE ULTIMATE STYLE Guru They say that fashion helps bring out the best in you. The Luxur 25L Backpack is not only a bag but also a style statement! It is the perfect accessory for the young college-going fashionistas of today, to unleash their fashionable personality. SOPHISTICATED FINISHING FOR DAPPER youth The classic backpack boasts of a finish like leather and creates a contemporary, classic and sharply defined look. You are sure to be a showstopper in the crowd once you add this bag to your arsenal. ${image_4} FASHION MEETS FUNCTIONALITY The Luxur comes with several utility areas and external compartments to bring in an added level of functionality. Small and sensitive items like keys, diary, wallets, pen-drives, and smartphones can be neatly organized in the backpack. Apart from a padded laptop compartment, the bag also has a water-holding space on the side which is roomy enough to hold standard size water bottles. These features come handy while one’s on the move. WATER RESISTANT FOR YOUR CONVENIENCE With the Luxur, you can stay cool even when the rains play spoilsport. Carry your books, clothes, gadgets, electronics, and accessories safely as the superior material prevents water from getting inside your backpack. ${image_5} ONE BAG FITS ALL The signature style backpack with everlasting appeal has a spacious main compartment, where you can carry your laptop along with few sets of clothes, in case you are going somewhere for a few days, adding to its everyday versatility. The two very strong adjustable shoulder straps will not give way easily, making it a durable choice. The comfortable soft padding adds to your ease while carrying heavy things in your bag. F Gear was founded in 2002 by Anshul Jindal a chemical engineer and Ruchi Jindal a post-graduate from NIFT. This perfect blend of engineering & fashion has contributed enormously to the success story of this brand. The dynamic duo has created a brand that is synonymous with luxury, innovation, and superiority. The distinctive & successful designs are available across all travel gear categories. So what are you waiting for, get your own ‘F Gear Bag’ today and get set to ace the style game. www.fgear.in https://www.facebook.com/fgear.in/ https://www.instagram.com/fgear.in/ https://cdn.shopify.com/s/files/1/2354/1853/files/WhatsApp_Video_2018-12-04_at_9.51.13_AM_x264_002.mp4?16113976961822252719

${image_1} Numero Uno, India’s first indigenously manufactured denim brand, has taken influential steps to ace the ‘I Am Who I Am, Unapologetically’ campaign wherein boldness and expressiveness is celebrated. The think-tanks of the leading apparel brand claim that denims itself manifest prodigious amount of courage and progression which makes ‘IM’ i.e. ‘I’m’ an inextricable element of Denims. Numero Uno advocates the notion that the most remarkable feature of denims is that they possess a unique value for each person. A denim might symbolise confidence and independence for one, whereas it may symbolise vogue with comfort for the other. Numero Uno aspires to accord the fearlessness to everyone who is scuffling with their own feelings and desires in their minds. The very captivating DEN I’M campaign led by the brand stimulates each such suppressor to become dauntless and rebel to bring a change in the disturbing and muddled status quo. As a plan of action for realising its objectives of an activated and self-satisfied youth who lives on the basis of individualistic ideologies rather than on societal dictations, Numero Uno has brought a wide range of denim trends which are a fusion of international trends, innovative fabrics, effortless washing techniques at accessible prices. With 400-500 new styles in a span of every 3 months paves the way for wider participation in the campaign. ${image_2} It is a settled fact that with modern dynamics and enlarging wants, the ordinary denims would not do justice to the enormous latent strength and passion scuttling inside people. Extraordinary and distinctive designs like scribbled embroidery, feminist art, upcycling, etc. are the needs of the hour in order to release the concealed personality of human beings out of the shackles of the society, to finally let them be themselves. The competitive advantage offered by NU is its focus on the perfect fit for each body type with immensely cost-effective pricing so that the benefits accruing from the DEN I’M campaign can be accessed by a major segment of the society, especially the youth. Numero Uno intends to constantly cheer the people who wish to stand apart from the crowd by creating a distinct identity of themselves. As a medium to such accomplishment, the extensive range of denim trends offered by NU shall certainly urge all the youth and middle-ages to confront and combat all the challenges in life to attain what is actually entitled to them. The DEN I’M campaign envisages the adoration of the essence of individuality while paying no regard to social expectations or dictations as a means to living life boldly on one’s own terms and conditions.

Max Fashion Associates with Marvel 'Avengers – End Game' Launches a National TV campaign to excite kids and family Marvel Avengers collection now at Max. Come feel like a superhero Max Fashion, the leading fashion brand from the house of Landmark Group has always been the fashion destination for up-to-date fashion trends for the entire family. Max Fashion has been long associated with Disney and has offered exciting products and merchandises in the past. But this year, they just made it a whole lot bigger by associating with the most awaited movie of the year – Marvel Avengers: Endgame. This year they just took the bar up, not by a notch, all the way to another dimension. Superhero Movies in India have been a huge draw for fans, young and old alike. Kids especially, due to their imperviousness to the realities of adult life, find a strong connect with superheroes. Cashing in on this unfailing formula Max Fashion has associated with Marvel Avengers: Endgame movie in India for their annual kid's fest. It includes nationwide on-ground engagement event that is sure to drive in big footfall to all its stores. To get closer to its core TG, the brand is bringing in attractions like larger-than-life sized figurines of favorite Avengers such as the Incredible Hulk, Ironman, Thor, Spiderman, Captain America, and Thanos. The campaign, which is planned for a 45-day run, all the way to the end of May 2019, will see many attractions, activities, offers, and surprises for kids and parents alike. Jiten Mahendra, VP Marketing, Max said, “Kids Festival is an eight-year-old property for us and has resulted in high engagement and sales for us over the past few years. This year we are very proud to be associated with “Marvel Avengers: Endgame”, the most awaited movie of the year and this association has strengthened from the product (apparels, merchandise, and accessories) connect to promotion. This is one of the strongest associations with Disney we have done by far till date. Kids are an important segment focus for us. “As always, this year too, Max Kids Festival will be hosting its MLI (Max Little Icon) in its stores across 55 markets. Every year we engage with more than 3 lakh kids across India during this season, this year we are looking to take it to the next level. There are also other goodies like the special Avengers Endgame School Kit on purchases”, Jiten added. They are also offering special screenings of the Marvel Avengers: Endgame movie across multiplex screens nationwide to their loyal consumers. ${image_1} Campaign Highlights Special Avengers larger than life figurines across 7 cities Special Movie Screening for our Loyal customers across 11 cities High Impact Max Kids Festival TVC with a reach of approximately 30 Mn. A 360-degree campaign is launched to boost the spirit of children flourish through an exciting range of activities, merchandise, and superhero-inspired apparel. Max is bringing the Marvel Avengers universe to life. The TVC draws the craziness of Avengers in kids group and how they feel like their favorite superheroes and gears at the battle stance. The campaign is being widely promoted across mediums. About Max Fashion: Max is a leading fashion brand, now available online at MaxFashion.com and on Android & iPhone apps offering customers a one-stop shop for clothing, accessories and footwear needs for the entire family. Max, a fashion brand of Landmark Group has pioneered the concept of ‘Latest fashion at great prices’ in the country, thereby offering the discerning shopper a vast choice with international fashion & quality. It offers apparel, footwear & accessories that are of the latest fashion trends. The store ambiance offers an international shopping experience making shopping for the entire family an absolute delight. Globally Max has over 400 stores across 19 countries and in India, Max has more than 275 stores across 100 cities.

Manepally Jewellers Awarded The Most Popular Jewellery Store & Best Diamond Showroom for the 5th Time ${image_1} Serving customers loyally since 1890, it is more than a century-old brand that has endeared itself to customers. Manepally has not only served its customers with best quality jewellery but also captured the hearts and minds of jewellery lovers for many decades. Manepally is a one stop shop which caters to all your wedding jewellery needs right from small nose pin to waist belts. The crafted jewellery at Manepally includes special necklaces, chokers, ear rings, bandhgala, bracelets, arm band, earrings, finger rings, toe rings, gold chains, platinum and more. traditional jewellery and crafted handmade jewellery offered here, is a testimony to the skilled work of the fine craftsmen. Right from gold and kundan to diamond, stone & fusion jewellery, name it, here’s one brand which showcases exclusive collections for all forms of jewellery. The USP of Manepally lies in its speciality of creating customized designs as per customer’s requirements. Updating itself with the needs and desires as well as technology trends of every generation, it is a brand that is cherished warmly by several generations of loyal customers. At Manepally, diamond jewellery reaches every customer after in-house quality check that grades every diamond for purity before these are displayed in the showroom, representing beautiful workmanship. The exclusive research and development team creates jewellery of unparalleled quality and exclusive product line, in tune with customer needs and budget, making it unique in the market. The brand offers the best quality diamond jewellery which has highly acclaimed International Certification (IGI & GIA Certified). Manepally offers highly attractive shopping options for its loyal customers that deliver the worth for your money that you invest to buy jewellery at this store. ${image_2} Manepally Jewellers bags Times Business Awards 2019 for the Most Popular Jewellery Store & Best Diamond Showroom or the 5th time Consecutively If you are looking for quality, purity, superior cut and shine in Diamonds, with pieces lasting for a lifetime with ideal upgrading value, it’s time for you to enter your nearest Manepally store, where you can find the right ones that your heart longs for! Manepally won the Times Retail Icons for Popular Brand in Jeweller for 2016 & 2017, which marks a new milestone and recognition for the popular brand. In the year 2018, Manepally was recognized as the Most Popular Jewellery Store. These awards are given by the Optimal Media Solutions - A Division of Times Internet Limited (Times Group) recognizes the best retail icons in Hyderabad. With unique recognition and outstanding popularity, Manepally is a brand of unanimous choice to its loyal customers, with international standards, innovative designs, and appealing with an exquisite touch of its own. The Manepally Brothers - Manepally Murali Krishna and Manepally Gopi Krishna, (the MD's of the company) under the able chairmanship of Manepally Rama Rao, leave no stone unturned to uphold 'Trust, Quality and Class', the values synonymous with the brand. ${image_3} Serving its esteemed clientele, Manepally is all set to launch its two more exclusive stores with latest and best of the best collections, at Kukatpallyand Dilsukhnagar. With a tradition of passion and the heritage of craftsmanship, Manepally is all set to continue offering the best to its customers in terms of quality, design, service and offerings! ${image_4} For more details contact: Manepally Jewellers, Main Road,General Bazar,Secunderabad - 500003. Phone: 040-27813209. www.manepally.com Manepally Jewellers, Amrutha Hills, Panjagutta,Hyderabad - 500082. Phone: 040-40313209. manepallyjewellers@gmail.com

Indians love to celebrate every occasion in a special manner and Indian wedding is never complete without adorning bridal jewellery. Indian wedding jewellery is very special and tends to grab the attention of everyone with intricate design and beautiful making. The beauty of each jewellery piece lays much deeper and is the blend of beauty, spiritualism, cultural essence for an auspicious occasion like a wedding. Without decking up, a bride's look is not complete which renders a majestic look. Bridal jewellery includes various kinds of jewellery right from the engagement ring, diamond jewellery set including Maangtika, chandeliers, cocktail ring, polka or traditional motifs and many others. When it comes to bridal jewellery collection of Avama Jewellers, the list of wedding jewellery pieces go on and on. At Avama Jewellers, you can find the latest collection of exquisite jewellery pieces to add a touch of effervescence to the look of the bride and all the exquisite jewellery pieces to be adorned by an Indian bride to complete her look. A wide collection of latest jewellery set of 2019 Donning a beautiful jewellery piece has more to do with making a statement rather than adding glitz and glam to an ensemble. The kind of jewellery you carry ultimately speaks a lot about your dressing and style sense. Abhishek Kajaria, the director of Avama Jewellers introduces hundreds of choices in Maangtikka, earrings, nose pins, bangles, diamond engagement rings and pieces that are a blend of conventional and contemporary style. The leading jewellery brand caters to the wardrobe needs of a bride from top to bottom. There is jewellery for every bride and her bridesmaid here. The jewellery combos like Kundan earrings, sparkling diamond Maangtikas, head gears, dashing bangles are an absolute hit among the brides. Jewellery for all days of wedding celebration A bride wears jewellery not only on the day of a wedding but other days too. They include pre-wedding photoshoot, 'Mehendi', 'Sangeet', wedding day and reception party. There is an entire range of adornments right from brooches and earrings to the dazzling necklaces and bangles. Jewellery pieces are available for the exact designer lehenga, and they are Kundan Bollywood inspired. As per the design and work on the designer bridal lehenga, make your selection of pieces. You can get everything from gold plated antique jewelry to match Zari entrusted lehengato complete the look, multi-stringed charming pearl necklace, bangles, maangteeka, waist belt, and many others. Plenty of options in the jewellery pieces As per the wedding occasion or event, you should match the jewellery pieces. You can also procure heavy traditional wedding jewellery from head to toe. While an ethnic style pendant set goes well for Mehendi, a gorgeous engagement ring is a center of attraction on the day of engagement. For the reception, a diamond choker and cocktail ring go well. Don't forget to match your wedding attire with the jewellery pieces. Abhishek Kajaria, the trustworthy supplier of bridal jewellery, doesn't leave any stone unturned to supply the finest-in-the-line wedding jewellery to complete the contemporary and ethnic attire. A modern bride is sure to carry a royal look to steal everyone's attention. There are hundreds of options in bridal jewellery set in Avama Jewellers. Abhishek Kajaria has years of experience in Indian wedding jewellery industry who can also help Indian couples to choose the perfect jewellery sets. The Grand opening of the store was done by no other than ravishing bollywood actress Ms. Raveena Tandon at Vardhaan market,Park Street area, Kolkata west Bengal.

${image_1} The evolution of a brand is measured by its rising levels of progress. As one of the oldest furniture brands in our country, Ekbote Furniture has showcased impeccable quality, and advanced styles since 1960. It has an ultra-equipped factory spread over 12 acres (48,562 sq.mtr.) at Ranje village, an arm’s distance from the city of Pune. Ekbote Furniture exhibit the strength of excellence in quality, style, selection and quality customer service. With a vision of being the foremost brand, recognized for quality and complete customer satisfaction, we firmly believe that our ever-growing family of happy employees and customers define our growth. Ekbote Furniture stands to follow the base of crafting lasting relationships. Due to the excellent workmanship showcased, our patrons today have been with us since generations and helped us improve and stick to the trust for quality in specialized wooden furniture. Over the past decades, not only our clients, but also our loyal employees mark the true theme of weaving emotional, loyal and strong ties to the brand Ekbote Furniture. ${image_2} Ekbote Furniture, the one-stop destination for complete decor solutions, today masters every space and ambiance as per the requirements of its clients. From living rooms, dining, elegant bedroom to additional accessories, it provides a complete classic solution to all your furniture requirements. Customer satisfaction being our prime motto, we, at Ekbote Furniture, work around delivering smiles to our patrons across India. We revel to progress and expand while building trust in our customers, for the brand overall. Space has always been a constraint when it comes to buying things of your choice. Compact home culture and domestic responsibilities has affected on the furniture purchase behaviour. It is an old saying; Furniture is a Soul of the home. We all have so many memories from our childhood that are somewhat related to things we were obsessed with like a particular study table, wardrobe and that cherished teapoy. Furniture has always been a part of our lives and it has indeed added beauty and brought a character to the house. ${image_3} However, rising technology has not only affected our choices, but also left a strong impact on our creativity. In the race of space and budget, we have lost comfort and class. But over the period of time the soul of a home has just become a wooden piece resting in a corner of a home. Considering the urban lifestyle of yours, Ekbote Furniture has introduced a range of Smart Furniture that not only save money, but also utilises the best of space. The urban, smart and convenient range of quality furniture will have spellbound you and enhance the look of your home. With the new Smart Range, give some space to your happiness and elevate your lifestyle. The Owner and Managing Director, Mr. Ganesh Ekbote believes in Commitment, Hardwork and Market Analysis which has helped him in expanding the brand across nation and maintaining the trust of the consumers. He says we always stick to our fundamental values. Trust has always been our key vision that can be seen in our approach. We are engaged in manufacturing of solid wood furniture since 1960 and are successful in winning the hearts of our customers with the help of those values. Uncompromising Quality Ekbote Furniture is committed to manufacturing of Wood, Plywood and Veneer that are creatively crafted into most stunning designs. Cost Effective Price We understand the need of people and their requirements. We have a price range for classes as well as masses. Versatile Design Our designs are a fine blend of traditional and modern concepts, suitable for every home and every lifestyle. Customer Services In today’s world what really matter is the service. Ekbote Furniture has always stressed on the after-sales service. ${image_4} We are a part of the society which has given us enough. We consider it is our moral responsibility to give back to our society. At Ekbote Furniture, we encourage the localities by creating growth opportunities for them. The brand has successfully engaged hundreds of villagers from the vicinity. At Ekbote, manufacturing furniture is carried out under expert guidance with precision. The operations such as log yard, seasoning, veneer making, furniture processing and polishing, etc. are carried out meticulously on state-of-the-art machines. The work environment is healthy and encourages employees to express their views openly. This approach of management has increased the production capacity and inspired innovation at work. The company has its head office in Pune and also has a strong presence in various parts of India like Nashik, Latur, Solapur, Karad, Kolhapur, Belgavi, Bengaluru and Chennai. Our quality products and understanding about the customer’s requirement has been appreciated since decades and to reach out corner of our country we have ambitious expansion plans. Customers’ trust and continuous demand have kept us motivated in reaching more and more locations.

The summers are here and we're already looking for ways to beat the heat. While staying indoors in the air-conditioned comfort of our homes is one way, it usually comes with hefty electricity bills. This is why it is important to choose an air conditioner that not only provides effective cooling with smart features, but is also easy on our pockets. In the recent years, the AC market has been buzzing with a lot of activity. Many high-end technologies have revolutionized the air conditioner. One that really takes it up a notch higher is the built-in air purifier, which has traditionally been a separate product. This has two benefits. It saves space and makes your living area look more aesthetic. Besides, it also helps save the trouble of buying and maintaining an air purifier.  Keeping this in mind, the Whirlpool 3D Cool Purafresh Inverter Air Conditioner is a great purchase, offering superb value for money. Here's what makes it so: • 3D Cool Technology This is a revolutionary attribute that redefines cooling. This technology makes use of three unique air vents placed on three sides of the AC that draw hot air out of the room, giving up to 40%*^ faster cooling. The vents are located on the top and sides of the air conditioner. Coupled with a long air throw of up to 12m* and the ability to cool even at extreme temperatures of up to 55 degrees*, this intelligently designed air conditioner packs a punch. Find more about the 3D Cool AC range by clicking here  • Built-in Air-Purifier  The all-new 3D Cool Purafresh Inverter Air Conditioner comes with a built-in air purifier. With growing pollution levels and cases of respiratory illnesses, an air-purifier is becoming a necessity. While investing in an air-conditioner, one can make the most of it by buying one with a built-in air purifier. The 3D Cool Purafresh Inverter AC can remove PM 0.3 pollutants# at par with the best air-purifiers. In lab conditions, the purifier is effectively able to get rid of 98.6% air-borne pollutants and allergens#.  In winters, the built-in air purifier can be used as a stand-alone device. An air conditioner with a built-in air-purifier can also make your life a lot more convenient, because you won't have to bother with owning, installing and servicing two separate devices. • IntelliSense Inverter Technology     Inverter ACs and their in-built inverter technology have given air conditioning a cost-effective spin. Whirlpool's patented IntelliSense Inverter Technology optimizes the functioning of the compressor on the basis of the temperature set and ambient conditions. This stabilizes energy consumption and gives you the best deal on the cooling as well as the running cost. Optimal functioning leads to a lifetime saving of up to INR 43,000**. This technology also provides additional benefits such as low noise and stabilizer-free operation (150-264V**), which is a major plus point. What's more, the device operates at a low noise level (37 dB) to make for a soothing environment.  In a non-inverter AC, the compressor switches off when it reaches the desired temperature. It gets switched on again once the temperature increases. This leads to higher power consumption. On the other hand, an inverter AC functions constantly, intelligently adjusting to the cooling requirements of the room to maintain optimal temperature. • 6th Sense IntelliComfort Technology Weather conditions in India are extremely hot and humid. The new range of Whirlpool ACs, powered by 6th Sense IntelliComfort Technology, have been designed to make tackling the heat and humidity a thing of the past. The range has been loaded with a smart, intuitive logic chip which ensures that the indoor unit of the AC responds to ambient humidity, i.e. the 'real feel temperature'. This coordinates with the outdoor unit to adjust the temperature and function, delivering up to 27%* energy savings.  Another issue with the older variety of air conditioners is that they don't take humidity into account. Thus, in the middle of the night, the rooms feels freezing cold and very dry. IntelliComfort technology senses the 'real-feel' temperature to provide you the best ambient cooling experience.  The product comes in two varieties: 1 ton and 1.5 ton. The latest cooling technology is able to deliver energy efficiency with a 3-star energy rating. With a 12m long air throw, it gives uniform cooling in every corner of the room. It gets rid of 0.3 PM pollutants and allergens. Built for the tough Indian summers, the product ensures cooling even at a temperature of 55 degree Celsius*.  Design, specifications and features: The indoor unit comes with the following dimensions: 1050 (W) x 320 (H) x 235 (D) mm; Weight - 12 kg The outdoor unit comes with the following dimensions: 780 (W) x 540 (H) x 260 (D) mm; Weight - 30kg The product comes with the following features - power saver mode, comfort sleep mode, summer chill mode, auto-restart, self-diagnosis, self-clean, on-off timer, 2-way air swing The product also comes with a one-year warranty.  Impressed already? Click here to upgrade to Whirlpool 3D Cool Purafresh Air Conditioner and beat the summer heat this year. *Results shown are based on internal lab testing done on select models under specific conditions and may vary depending on the testing conditions. ^Testing against select comparable products of other brands available in this segment. #Results shown are based on internal lab testing done on select models under specific conditions and may vary depending on the testing conditions. Purifying efficiency of PM.03 particulate. **Results shown at unit electricity rate of Rs. 8 at 10 hours per day for a period of 8 months over 7 years, as per BEE recommended master sheet comparing Whirlpool 1.5T 5Star inverter AC to 1.5T 2 Star on-off AC based on 2010 split AC ratings of BEE.

Our lives are always-on, always-connected and TV is a big part of our cultural fabric. So many of our daily watercooler conversations are centred on what we watch - from binging on reality shows to watching live commentary on an election, from cheering our favourite cricket team to rooting for a much-loved contestant of kids singing reality show - families gather to watch and discuss what's happening on the big screen. Our beloved idiot box has been evolving ever since its inception and is not an idiot anymore. It has become smart.  And world's third largest TV brand, TCL, is all set to upgrade India's smart TV market with its newest offering - a TV brand that comes with the most cutting-edge smart products equipped with Android 7. Called 'iFFALCON', TCL is calling it its 'Crown Jewel'.  Say hello to great content and intelligent technology Designed to cater to the growing demand for innovative smart TV offerings within the country, iFFALCON is a smart internet TV brand customised for the Indian market. Its parent company, FFALCON, is a global smart TV operator and the smart TV sub-brand of TCL Multimedia and has been co-invested in by Tencent Digital, China's leading internet content provider. This unique combination enables iFFALCON to operate at the intersection of high-quality content, smart technology, and powerful hardware to provide the most fulfilling and enriching entertainment experience to you. The launch of iFFALCON means you will have an amazing and ultimate home entertainment, audio, and visual experience. The pioneering development also introduces smart TVs equipped with Android 7, marking a significant upgrade on the current offerings within the country's smart TV market. Through its exclusive partnership with Flipkart for iFFALCON, TCL is aiming to deliver a highly-customised, one-stop technological solution aimed at fulfilling the varied entertainment requirements of the country's growing and vibrant young consumer base. You may choose from the two variants: iFFALCON F2 (32 inch) HD Ready LED Smart TV and iFFALCON K2A (55 inch) Ultra HD (4K) LED Smart TV competitively priced at INR 13,499 and INR 45,999 respectively.. Get ready for an enriching entertainment experience Speaking on the need for a smart TV brand like iFFALCON in India, Mr. Mike Chen, Country Manager - TCL India, said, "Even as India's young population is moving towards consuming more internet-based entertainment on a daily basis, the smart TV market in the country remains highly fragmented. Multiple smart TV offerings have been launched till date, but none quite provide the level of customisation and convenience that new-age consumers are demanding today. This is where iFFALCON steps into the picture. Through in-depth product personalisation, we are addressing the need-gap in the market by catering to India's end-to-end home entertainment requirements." iFFALCON's high-quality TV products are equipped with the latest technology and are supported by the strong background in global smart TV operations and extensive resources of its parent company. FFALCON currently serves customers in 135 countries on six continents and has more than 25.53 million users globally, of which 44% are daily active users. Through its robust partnerships with leading content providers such as YouTube, Netflix, and Eros Now, iFFALCON also provides a rich and diversified content library to its customers, further underlining why it is being hailed as a potentially game-changing development within the smart TV ecosystem in India.

Bengaluru -  GotMatter Pvt Ltd a Bangalore based IT & E-Commerce company has succeeded in acquiring Ridaex Technologies which had made a name for itself by manufacturing the 1st Indian Made LED Smart TVs.  In fact, this is the first acquisition by GotMatter. Now the whole legal rights of Ridaex Technologies is owned by GotMatter from 8-2-2018 and will take complete control over the manufacturing, marketing & sales of the same.  GotMatter a technology-oriented company which has learnt how to thrive the current Indian Television market has previously taken a biggest financial hit when it was just the sales and marketing partner,  due to the damage of Televisions during the transit via logistic partners.   By just not giving up the challenge, GotMatter has performed a 1.5-month packing research and came up with the idea of MDF Premium Packing which has cut down the damage rate by up to  92% in just few weeks.   Starting TeamViewer Remote Quick Support was one of the best tech steps ever taken. Where Ridaex is the First Indian Television Company to start such advanced troubleshooting, sitting right at the work desk of a technician one can soft service any Smart Tv across the globe.   The acquisition will strengthen the company's position as an agile and innovative company. It will also enable the company to elevate sales and increase expertise in customer service and enhance its business intelligence. Commenting on the announcement, CEO of GotMatter, Naveen Srinivas said:   "I am delighted about this acquisition. It is a further demonstration of the success of our independent network strategy and never backing down attitude". Since the merge of Ridaex with GotMatter, a lot has been changed in management. Firstly, the addition of new and efficient manpower to the team. Secondly, a complete make-over from the scratch just to make sure everything runs efficiently without complications.  Ridaex TVs are now getting more technologically advanced with new ideas and innovations taking birth every day. GotMatter promises to be the leader in technological advancements when it comes to consumer electronics in the coming years.  GotMatter has also started working on expanding the manufacturing unit due to the increasing demand of the Ridaex TVs just after the launch of it's 50 inch TV. It is also planning to add some more consumer electronic products to its E-Commerce site at the most affordable price. In terms of sales GotMatter is totally amped up with new and safe logistic partners for faster and safer delivery after some claims complaining about the delay in delivery of the products. GotMatter is training new technicians for the purpose of demo and installation. It has also revised their delivery pin codes from 6,300 to 11,535 as on Feb 2018, so the PAN INDIAN sales reach are as twice as 6 months before. GotMatter has also set up 12 new service centers across the country just to make sure there are sufficient service centers.  GotMatter services have increased the number of customer support executives to a larger number just to ensure each and every query of a customer is resolved at the earliest.  GotMatter is expanding it's selling platform by adding Ridaex TV's to other leading E-Commerce websites such as Flipkart, Amazon and  Paytm very shortly. GOOD TO HEAR  Being an Indian based company, GotMatter also pledged to give 10% flat prize concession for Indian Armed Force current and Ex-serviceman on the purchase of all Ridaex Products. 

Ridaex is the new brand name that sounds like Chinese, but a Fully Authentic Indian Smart TV  Manufacturing Company that has gained control of the leading front in the field of consumer electronics.  Ridaex Smart Tv's are Android-powered LED Televisions which was launched in 2017 in Bangalore under GotMatter E-commerce platform with the plethora of Indian consumer expectations as it was the one and only Indian made television brand. Under the " Make In India " scheme,  Ridaex Technologies assembled a group of talented engineers and a set of skilled workers did research for 14 months and then pioneered the art of Television manufacturing and thus Ridaex Smart TV built it's manufacturing unit in Rajkot, Gujarat where 93% of its components are being manufactured natively and the rest 7% are being imported from Hong-Kong. Well reputably Ridaex Smart TV's has outreached the expectations of every TV enthusiasts and consumers across the country with its revolutionary design and technologically advanced features. Ridaex is the first Indian consumer electronics manufacturing company to start the most advanced technical support service via TeamViewer, Where a Ridaex engineer sitting right in his office can service your smart tv at home.  Nowadays it is hardly possible/a futile attempt for a new firm or a startup to penetrate into the consumer market which is filled with dominance and lots of tough competition from the leading edge innovators of the television manufacturing industry. None the less/ in spite being a startup Ridaex TV took a daring step forward and launched its Television "Changing the way you see a Tv". Since then, it has gained a lot of trusts and emerged a winner with sales of about 35,000 TV units in about 4 months overtaking Sony and Samsung. Ridaex TV tasted the success just by launching 4 of its variants, 32 inches RE-1320, 42 inches RE-1420, 50 inches RE-1500(FHD TV) and 50 inch RE-1500+ ( Best Selling 4K TV in India 2017) in under 4 months. Ridaex Smart TV outsold the sales of Sony, Samsung, Vu Tv just by launching these 4 variants while the big giants have a whole lot of different TV variants under their belt but still could not reach Ridaex's level of success. GotMatter is planning to launch its 55 and 60 inches variants by the mid of January 2018 and also have plans of launching its curved TVs soon in the future days.     Ridaex TV is gaining a lot of reputation and trust of the consumers as it is cruising through as the top-selling economical SMART TV in India. People start to believe in a product when they get to know the product on which they are investing their wealth does not go in vain and when they get the product as promised a trust is developed and this is the exact kind of trust that every seller expects to have with their consumer. In the beginning, it was very tough even for Ridaex to gain the trust of the consumers but somehow managed with its Android operating system and technologically advanced specifications which are no lesser than any Sony or Samsung TV in comparison except for the size. The Indian consumers were also skeptical about buying the Ridaex TV as it was made in India and people had a blind belief that a product made in India would not be worth buying but Ridaex TV proved it wrong by offering huge offers and cash backs attracting a lot of consumers to give it a try and it ended up being the top 50 inch LED TV of 2017 by selling early 14k 50 inch TVs. People believed Ridaex for offering top class features at the economical price and Ridaex cultivated a thought in people's head, "why? Spending so much on a TV when you are getting the same kind of TV at a very lower price". There are many TV manufacturers some very reputed some are fading away and some still struggling to find its way through the consumer crowd but the only one who always stands on top is the one who can provide the best quality along with compact features and still keep the price economical. Ridaex TV has already triumphed over and is the top best alternate for Sony, Samsung, Vu Tv and many other TV manufacturers and plans to stay ahead, that way in the upcoming years too.     The possibilities of Ridaex is vast and ever-increasing and the urge to innovate something new keeps GotMatter ahead of everyone in the field of consumer electronics following the motto of "Changing the way you see a Tv" and with its smart features and economical price Ridaex TVs are sure not settling down anytime soon without a rumble with tech giants.