Consumer Products

Where 'fast' and 'moving' are essential parts of the sector nomenclature, can a forward-thinking business fuel such as Brand Capital be far behind? With the Indian economy poised to triple consumption by 2025, riding on a vibrant FMCG sector composed mainly of food businesses, there is massive action, high growth opportunities and leaping potential in the fast moving consumer goods category. While established brands are adapting speedily to a changing consumerscape, new and ambitious startups face challenges ranging from how to win the big game to how to effectively impact niche play, Having mentored over 180 companies since 2014, Brand Capital, the strategic investment arm of The Times Group, hosted a closed door Scale Up activation for growing businesses in the FMCG sector recently in Gurugram. Budding entrepreneurs met industry veterans who shared category insights and actionable ideas on how to make a mark in this dynamic sector. Mentee Companies Mainly from F&B and Wellness segment accounting for more than a quarter of the Indian FMCG sector. Each company had their own unique product and propositions; and thus challenges faced were equally distinct. Clensta (makes waterless personal hygiene solution) focused on right partnerships and building proper distribution network. Oddy Uniwraps (produces recyclable, safe food wrapping paper that can be used to reheat food in ovens) focused on brand awareness and BTL engagement. Teafloor (produces online tea store with customised range of tea varieties) focused on the threat of competition and easy accessibility to substitutes. To-Be-Healthy (TBH) (manufactures delicious, premium and nutritious snacks) focused on tackling high cost of raw materials, credit lending and sales efficiency. Whyte Farms (delivers fresh and natural milk straight from farm to homes) focused on optimizing sourcing and faster market penetration. Mentors The panel of mentors included Ashwani Arora, Managing Director, LT Foods Ltd., one of India's leading rice brands; Ajay Batra, Founding Director, Center for Innovation and Entrepreneurship & Bennett Hatchery, Bennett University; Aseem Soni, CEO, Modern Foods with 25 years of business experience; Sharad Saluja, Director, Sterling Agro Industries Limited, a business engaged in the manufacturing and sales of all kinds of dairy products; Pranav Gupta, Vice President, Carpediem Capital - a PE fund focused on the India consumption opportunity; Sona Mazumdar, Chief Partnership Officer, KidZania, and Kshitij Torka, Vice President, Grofers. Success Mantras For FMCG StartUps: Grab It Before It Goes - The "attention economy" is limited. One has to grab the attention that someone else has today. Jo Dikhta Hai Woh Bikta Hai - Marketing and positioning is as important as the product itself. Know Your Consumer - Advertising and promotional campaigns should be crafted with the audience in mind and the channel used. It is crucial to highlight the personality of the product. Always Be Connecting - While building brand loyalty is necessary, the campaign should always evoke emotions and imply connection between product and goal. Judging The Book By The Cover - The best way of captivating consumers and standing out is to have unique yet informative package design. This is the first thing a consumer sees, and therefore, is as important as what it contains. Niche Needs - Niche products are relevant as long as it understands where its audience is. This might require understanding the mind of the consumers through focused group discussions and qualitative analysis. Lose The Battles, Win The War - Start-ups have limited time and resources. And companies must focus on core competencies and outsource activities like distribution and supply chain. Brand Capital is the strategic investment arm of The Times Group, with a portfolio of over 3 billion dollars. As a key player in the investing ecosystem, Brand Capital ' Scale Up connects ambitious entrepreneurs to industry experts who provide closed-door mentoring in areas such as business strategy, branding, distribution, finance and funding. To get invited to the next up Scale Up event near you register at www.brandcapital.co.in / Follow on LinkedIn and Twitter.

Spices truly form the core of Indian cooking. Culinary delicacies are incomplete without the fascinating condiments that add distinct flavour and the aroma of authenticity in an instant. Since inception in 2005, Sparsh Masala has taken pride in offering wholesome Indian spices with the promise of purity. Established by Shivakumariah, an ex-army official, Sparsh saw its beginnings as a supplier of raw basic spices like chillies, turmeric and coriander. In 2012, the brand attained accreditation from ISO 9001:2008 and 22000:2005 for its quality. The next generation entrepreneur Deeksha S Kumar entered the fray in 2015. A dynamic personality, she has worked tirelessly towards organically growing the brand through aggressive marketing strategies and developing a strong distribution network. Today, Sparsh offers 60 variants of ground spice powders, whole spices, condiments and more. Using only the highest quality of raw materials, the products are carefully manufactured, to retain taste and aroma. The brand has been chosen for the award Fastest Growing Kitchen Brand in the Times of India Business Awards 2018. Sparsh Masala has the winning combination of the energy and tenacity of youth and the solid dependability and wisdom of the experienced. The company has spread its wings to extend its presence across Karnataka and its neighbouring regions. With steady growth and increased penetration, the brand is sure to emerge a forerunner in the industry. Being true to an authentic taste palate Sparsh Masala will continue adding a magical flavour to your favourite dishes.

The JobBuzz Workplace Index for June 2018 identifies hospitality as the best sector to work for in India, owing largely to a good work culture that exists in this sector. June 15, 2018, New Delhi: Hospitality sector jumped from the fourth slot (in May 2018) to grab the first position in June 2018 edition of JobBuzz Workplace Index - a monthly ranking report of industrial sectors to work for in India. Notably, this ranking is based on the reviews and ratings provided by employees working in the respective sectors and hence is a holistic encapsulation of the prevailing sentiment of Indian employees. In June 2018, hospitality led automobiles, infrastructure, and pharmaceuticals as the best sectors to work for. Employee reviews were captured based on different factors as salary, work-life balance, work culture and career growth among others. These sectors garnered most favourable employee sentiments in June 2018. In terms of work culture, close to 79% of Indian employees found hospitality to be the best segment to work for. Surprisingly, consumer durables sector - which was topping the charts consecutively for last three months - toppled down to the ninth position in June 2018. With an overall rating of 74%, hospitality sector was largely recognised for its favourable work culture. In terms of salary, the automobiles sector was ranked as best among all other sectors. Employees from the automobiles sector posted favourable reviews and gave a high ranking for salary offered by companies in automobiles sector. DOWNLOAD THE June 2018 EDITION OF JOBBUZZ WORKPLACE INDEX at http://content.timesjobs.com/photo/64574474.cms About JobBuzz Workplace Index: The JobBuzz Workplace Index is a compilation of employee ratings from across a selection of companies varying in size, geography, and industry on various critical workplace parameters. The index value has been kept at 100. The percentages are an indicator of ratings being provided by the employees on JobBuzz for their respective companies.

It is no secret that packaged foods is a concept that is built on a deep understanding of consumer insight and a constant requirement of innovation. From the packet of chips that we so readily dig into, to the jams that are liberally applied on rotis and breads across households, convenience foods has taken on a significant avatar to the consumer. MTR is no stranger to how an insightful packaged product can change a consumers and manufacturers life. In the 1970a€™s we had to shut down our iconic restaurant for a short duration and realised the role packaged foods can play, to keep up our operations. The need to stay alive coupled with the demand from consumers for our loved products, gave birth to our packaged foods business. From there came our vision a€“ to be an indispensible companion in every kitchen to help create authentic and delicious Indian food. The consumer of today is vastly different from that of a few years ago a€“ technology has taken over our lives a€“ making it simpler and more complicated at the same time. Our target consumers do not have the time, technical know-how and sometimes even the inclination to make food from scratch a€“ specifically Indian food that is perceived as cumbersome, heavy and time-consuming. We need quick solutions to our food dilemmas a€“ similar to what we look towards technology for. Food plays an emotional role in our lives, but with the advent of this fast-paced life, we dona€™t have the patience to wait for it. With a click of button, great tasting food should reach our doorstep, ready to consume! This is where the heavy dependence on innovation comes into play. No other industry studies the consumer as deeply as the packaged foods one. At every step of a consumers food journey, from the time they need quick meal solutions for extremely busy weekdays to their desire for comfort home-food on lazy weekends, companies like MTR need to be the consumera€™s provider. MTR has always studied, gained extensive insight and stayed ahead of the dynamic consumption patterns that dominate the landscape now. We conduct in-depth research on food cultures and sub cultures, ongoing trends in the industry, varying cuisines in different parts of the nation, diverse taste preferences of people and consumer requirements. The recently launched 3-Minute Breakfast Range is a great example of an innovation based on deep consumer insight. The Breakfast range is a result of reams of studies and observation, wherein it clearly showed the importance of eating breakfast. However, hectic lifestyles and increasing time-poverty have led to an increasing trend of youth skipping this meal altogether. Yet, if the time dimension and cooking-knowledge are taken out of the equation, the Indian consumer is sure to choose an Indian breakfast to a western one. Another innovation that has taken center stage in kitchens across India has been Spicy Sambar Powder. MTR Spicy Sambar Powder is the result of extensive consumer research with close to a thousand consumers and an in-depth cuisine study done in the state. The study threw up some interesting insights such as the distinct tastes of sambar made in the same home according to the palate of the consumer, meal occasions and the central dish i.e. what dish would the sambar be accompanying. MTRa€™s new Spicy Sambar is targeted at home-makers who are always looking at delighting their family members by providing the best home-made food through breakfast, lunch and dinner and the perfect Sambar to go with it. While the classic variant has always been popular, there is a clear need for a spicy variant so as to cater to a wider usage opportunity. With constant innovations like these, MTR Foods has understood Indian dishes and the authentic recipes. However, we do face one challenge on the consumer front - adoption. Consumers resist change in familiar formats. So while they will experiment with cuisines, changes in their favorite Indian food are harder to get accepted. To combat this, our products are evolved only on truly authentic Indian recipes that can disrupt the daily consumption habits of consumers. These products represent the practice of great taste and quality, they are identifiably from their region of origin and packaged in innovative and convenient formats that make our consumers lives easier. MTR has constantly strived to preserve the vast culinary culture and subculture of India and hence the culinary secrets are protected and handed down over the generations. MTR's journey to being India's leading processed food company will continue to be marked by a constant focus on innovation and the adoption of new technology.

The entry of technology and mobile application-based services has led to a massive transformation in how the food industry operates. With consumer demographics comprising young and urban professionals, FoodTech has been amongst the most promising sectors within the Indian startup ecosystem.Segments like box delivery and on-demand meals are becoming increasingly popular, leading to an unprecedented number of startups joining the race for market share. In this vast scope of venture opportunities, Brand Capital provides marketing and advertising leverage to startups that have the potential to make it big through its branding prism. One such startup that has flourished with Brand Capital's advertising strategies is Faasos - India's leading Food-tech company. Faasos was started by Jaydeep Barman and Kallol Banerjee in 2011 with the vision of being an Indian Quick Service Restaurant (QSR) brand. The company quickly expanded to multicity operations and grew to over 50 stores in the next few years. However, the challenges that the availability of retail infrastructure posed on a pure retail play was soon evident. In mid-2014, Faasos conducted a survey among its users to understand two things: awareness of the brand and whether the full-stack model was working. The survey results proved to be an eye-opener: over 76% of the respondents had never 'seen' a Faasos store, but still ordered food from it. The company embraced technology to move to "online only" demand play. This effectively meant that the company could avoid costly rentals in high footfall areas and instead operate out of dark kitchens (100% delivery orders) located anywhere in a catchment. Two new markets Hyderabad and NCR were launched without a single visible outlet. The success proved the model beyond doubt. The advent of ordering apps, however, posed the next challenge. How to be relevant for more and more food ordering missions of the customer. This lead to a key insight and the next stage of the evolution of the company. The company started experimenting with multiple brands operating out of the same kitchen and hence riding on the same supply chain and technology stack. Today the opening of a Faasos kitchen in a locality is equivalent to opening 8 new restaurants offering different cuisines. The branding made sure that they catered to different food missions as far as the consumer was concerned. Startups have risen and fallen due to weak branding and marketing strategies. And sure enough, Faasos dealt with a few of its own challenges. It was during this time the co-founders decided to partner with Brand Capital, the strategic investment arm of the Times Group, to establish an effective & sustainable branding strategy. Brand Capital decided to build on these strengths and focused on building a strong customer relationship in Tier 1 & 2 cities. They helped Faasos reach their potential target audience across India. Faasos launched their app in July 2014 and delivered this message using print media properties such as the main edition of Times of India. This created the required buzz and Faasos scaled up to unimaginable heights! Today, the company, which had six outlets in Pune in 2011, is present in 15 cities and services 30,000+ orders every day across India. 95% of their orders are received via their mobile application. Faasos has come a long way since its inception but has always stuck by their brand agenda - 'Eat Good, Eat Exciting!' It has been almost 7 years since Jaydeep Barman co-founded Faasos with Kallol Banerjee. Being in this space for over a decade, Jaydeep speaks from experience and shares the following key points for young entrepreneurs wanting to build a QSR or a food-tech startup: Entrepreneurship is, in essence, a form of protest against status quo. Be very clear what form of protest it is. A statement ( a small and personally supervised operation) or a movement ( which will involve relying on other people's judgment). Choose what you want to inspect very carefully because only what you inspect will improve and innovate. Try to solve problems at its causal level and through technology. More people and more money will only postpone the inevitable. Remind yourself every day that people generally come to work with the intention of achieving something worthwhile. Build the enabling environment. To know more about Brand Capital, visit here / Follow on LinkedIn and Twitter.

We often use the phrase "The sooner the better". If you are going to be doing something good for yourself then why delay it, right? The sooner we realize that it is important to keep our bodies fit and nourished, the better it is for us and our family to adopt a healthier and sustainable lifestyle. Hence, we must fuel our body with healthy and nutritious foods to lead a healthy life. In this debacle, the 'sugar war' is going strong and with more and more people looking for healthier sugar alternatives, 100% pure maple syrup from Canada is fast becoming a kitchen staple.   Nutritionist and Author Kavita Devgan says "It is extremely important that we cut down on sugar in our early 20's since lifestyle diseases are getting younger too. Quitting sugar is not completely possible and hence we need to opt for a healthier alternative to sugar - pure maple syrup from Canada is one such magical product. The earlier we switch, the better it is. The health benefits that maple syrup has is endless and it tastes divine too".   Pure maple syrup is not only a natural, healthier alternative to regular/refined sugar, it is also delicious. Here's why you must replace sugar with pure maple syrup to your daily diet to lead a healthier lifestyle, without further ado:   ·         Rich in antioxidants: Pure maple syrup contains 67 types of antioxidants, nine of which are unique to maple syrup, offering health benefits similar to those of berries, tea, red wine, flax seed, other fruits and vegetables. Eating food high in antioxidants is highly recommended for a healthy diet. Since, pure maple syrup is unprocessed, it retains all the antioxidant molecules that the tree produces to protect itself in its wild environment. It is also considered superior to white sugar when it comes to increasing your antioxidant intake.   ·         Fights against Diabetes: Pure maple syrup may have therapeutic effect on metabolic function and in managing diabetes. It contains a significant amount of phytohormones of the abscisic acid (ABA) family, a molecule that may help against the inset of insulin resistance thus, making it better at controlling blood sugar levels.   ·         Healthy Liver: A study from the University of Tokyo suggests that pure maple syrup from Canada may promote a healthy liver, since it seems to inhibit certain genes linked to the production of ammonia, which is harmful to the liver.   ·         Anti-Inflammation: Pure maple syrup seems to contain a combination of phenols and other compounds that inhibits inflammation, which has a harmful effect on the body.   ·         High in Nutrients: 100% pure maple syrup from Canada is a healthier alternative to refined sugar, with no preservatives, artificial colour or flavour. It is loaded with essentials nutrients like manganese, riboflavin (B2), magnesium, calcium, potassium, sodium, copper and zinc, which makes it ideal to be consumed on an everyday basis as it is a good source of energy and it also tastes amazing.   Besides being nutrient-dense, pure maple syrup from Canada is extremely versatile - it can enhance the taste of any dish, be sweet or savoury. So, let's get creative! Try out exciting and healthy recipe using 100% pure maple syrup. For more inspiration and recipes, log onto www.maplefromcanada.in  

"Manepally Jewellers" need no introduction and for good reason! Generations of families have chosen to adorn themselves through the stunning creations of this enterprise that enjoys a captivating command in the market for over a century. Commencing their operations in the year 1890, the brand has left a legacy of design excellence over the years! Manepally showcases a range of beautiful jewels comprising of everyday wear to unique bridal sets. The inimitable designs include Gold, Kundan, Diamond, Platinum, Semi-precious stones and Fusion baubles. The magnificent collection has ornaments ranging from special necklaces, Harams, chains, earrings and chokers, bracelets, arm bands, finger rings, toe rings and what not! Manepally Jewellers bags the Times Retails Icons 2018 for Most Popular Jewellery Store & Best Diamond Showroom for the 4th time consecutively Fine Crafts; Fantastic Designs Shine bright like a diamond: Manepally boasts of the largest collection of exquisite diamond jewelry. Offering only highly trustworthy International Certification (IGI Certified) and GIA Certification quality diamonds with superior colour, cut and carat rate and specialized VVS - EF and Belgium cut; they also offer exciting buybacks and exchanges on their diamond jewelry range. Their assortment of traditional and fashionable range has designs to suit each of their perceptive client's preferences. Updating itself with the needs and desires as well as technology trends of every generation, it is a brand that is cherished warmly by several generations of loyal customers. Traditional jewelry called Devayani collection represents the cultural heritage and the skilled handwork of the craftsmen. Buyers can also opt for contemporary style trinkets with Tanvi Collection, created by the designers in adherence to prevailing market trends. Studded with semi-precious and natural stones, it is suitable for all ages and is lightweight and available at affordable prices. Contemporary collection named "Varnam" represents a fusion of traditional and modern ornaments where you feel the right perfection and creative finesse. In a market replete with several players, it matters to be a trusted brand that the customers can safely rely on! Bespoke Creations One of the biggest strengths of Manepally lies in their superlative design team. They customize exclusive concepts as per the client's brief. Jewelry from the brand has held a special place in the trousseau of many a bride till date. All That Glitters In the recent years the brand has won the prestigious Times Retail Icons Award, 2015 in the categories of 'Popular Jewelers' and 'Gold, Gem & Craftsmanship'! Manepally boasts of the largest collection of exquisite diamond jewelry and was awarded the 'Luxury Diamond Jewelry' title by Times Retail Icons Awards 2016. They were also pronounced the 'Popular Brand in Jewelry' at the Times Retail Icons Awards, 2016 in Telangana and went on to win it all over again in 2017, consecutively for two years. In addition, they also bagged the "Diamonds Showroom" award in "Times Retail Icons 2017" as well!! They have received the honour of being India's Most Preferred Jewelers" UBM Initiative for the year 2017 The Manepally Brothers Manepally Murali Krishna and Manepally Gopi Krishna, (the MD's of the company) under the able chairmanship of Manepally Rama Rao, are committed to uphold 'Trust, Quality and Class', the values synonymous with the brand. With a tradition of passion and the heritage of craftsmanship, Manepally is sure to continue offering the best to its customers in terms of Quality, Design and Service For more details contact: Manepally Jewellers, Main Road,General Bazar,Secunderabad - 500003. Phone: 040-27813209. Amrutha Hills, Panjagutta,Hyderabad - 500082. Phone: 040-40313209. www.manepally.com manepallyjewellers@gmail.com

Green trends unisex hair & style salon is one of Indias iconic salon brands from the house of FMCG conglomerate CavinKare that stands testimony for quality, affordability and convenience. A brain-child of Mr. C K Ranganathan, CMD – CavinKare, green trends was one of the earliest brands to pioneer the concept of professionally operated and managed salon chains in India. Thus began the journey of green trends in the year 2002 to offer holistic grooming and styling solutions to everyone in the family. Today the brand has a whopping 400+ salons across the country serving 25 lakh happy customers. As one of the countrys largest salon brands, green trends, stands apart from the clutter by consistently establishing benchmarks in quality and service levels over the years. Green trends leads the way in operating salons under a stringent process-driven approach right from screening and training talent to delivering services and operating salons under stringent SOPs. Backed by proficient technical team, professional training academy, 4000 plus professionally certified and trained stylists, and strong R&D, the brand constantly innovates and equips itself to offer the latest in hair styling and skin services. Green trends has introduced several signature services like Active charcoal facial, Two-step safe straightening, Express glow facial and more. Its range of signature services includes newest industry advancements such as Keratin treatments, Oxygen facial, Skin lightening facials, Thermo Lift Facials, Ice Cream pedicures apart from the standard head-to-toe beauty services. Every salon of green trends has been consciously designed to offer an ambience for the customers to unwind and pamper themselves with personalised services which is one of the key differentiating factors for the brand, where customers undergo a personalized consultation process to identify the skin, hair or body services that suits them the best. The brand is also known for its many CSR activities, the most popular being the Hair Donation Drive, called Shair in aid of cancer survivors. Now in its 5th year, this CSR program brings a smile to deserving cancer survivors by providing them natural hair wigs free of cost. With more than 300 wigs donated till date, this is one of countrys largest Hair Donation CSR activity by a salon brand. The brand also nurtures the spirit of entrepreneurship through its successful and sustainable franchise model, and has generated over 200 business partnerships across the country. With its industry best 360 degree support system, green trends is the brand of choice for those who have a dream of entering the salon business. Green trends today has a strong foothold in the south with its presence in 50+ cities such as, Bangalore, Mysore, Chennai, Hyderabad, Vijayawada, Vizag, Coimbatore, Trivandrum and Cochin. The brands own expansion in the East within Kolkata and Odisha, in the North in Lucknow and in the West in Pune, builds on the national growth strategy. GREEN TRENDS SIGNATURE SERVICES Oxygen Facial A popular choice of skin care regime with international celebrities, green trends brings the concept of Oxygen Skin Care across all its salons. The reinvigorating facial works by delivering oxygen to the skin cells that leaves your skin glowing and younger-looking. The delivery of Oxygen not only promotes the overall well being of the skin but also offers solutions to specific skin problems such as dehydration, hyper-pigmentation and premature ageing. 2-Step Safe Straightening Catering to a predominantly widespread customer worry against the damage that that could accompany Hair Straightening, green trends unique 2-STEP SAFE STRAIGHTENING PROCESS which provides a two-fold benefit for the customer. Combining pre-straightening damage protection and a post-straightening nourishment process, the 2-step safe straightening protects and nourishes your hair before and after straightening, leaving it healthy, shiny and silky smooth like never before. Crystal Crush Manicure & Pedicure A range of aromatic manicure and pedicure services comes in 4 potent flavours of Rose, Aloe Vera, Chocolate and Strawberry. Its a 6 step intense procedure infusing your hands and feet with the natural goodness of each of its core ingredients. The highlight of this experience is the crystal soak which in water turns into a gelatinous foot bath creating a stimulating sensory experience like no other. THE GREEN TRENDS PROMISE Green trends follows a 3-fold approach to ensure customers have 100% customer satisfaction. Consult Green trends team of certified professionals understand each customers unique and specific hair/skin/body needs and personal requirements in detail to recommend a service that perfect for them. 2. Deliver The stringent training, industry class standard operating procedures and the products used of international repute, ensure that the service is delivered with absolute precision for the desired result. 3. Care Green trends cares not just about the outcome of the service itself but also on the long-lasting results and long-term benefits to the customer. Their wide range of post-care products will ensure that ones skin/body/hair are continually taken care of.

The last few days have been extremely exciting for online shoppers. They have been bagging whopping discounts on products that were on their wish lists forever. Now, if you are also one of the many super-elated customers who have been guiltlessly e-shopping, you would know that we are talking about the mega super-saver CLiQ CLiQ Sale by Tata CLiQ that has been treating shoppers with the biggest deals imaginable. The brand is celebrating its second anniversary and to make the spirit of celebration much more merrier, it has been giving its customers a compelling shopping experience with up to 70% off across categories like electronics, apparel, accessories, and luxury products. But dear e-shopper, the clock is 'TiQing' away, so hurry we say! This unmissable sale is drawing to a close on June 4 and you need to rush to Tata CLiQ to make the most of it. There are a gazillion things to be bought and roaring discounts to be availed. Here are some of the best deals that you need to treat yourself to before the sale ends! Last chance to grab the best of electronics If you are looking for the absolute best deals on electronics, timing is everything. And the best time to bag these kind of bargains is the sale season, so what are you waiting for? Now that you know that the CLiQ CLiQ sale is almost over, it is time you roll up the sleeves and go clicking before it is go go gone. Smart Phones: If you are looking to upgrade your smartphone, now is your chance. The CLiQ CLiQ Sale is offering latest smartphones like Vivo V9 and Oppo F7 at super-low prices. Other popular brands like Apple, Xiaomi, Nokia, Motorola, Lenovo, Panasonic and Intex are also offering discounts galore and you need to check them out, right away! Laptops: Always wanted to own a Macbook? Rush to the CLiQ CLiQ Sale because it is offering up to Rs.20,000 off on the Macbook Pro range of Laptops. Another suprise- you get an extra Rs.2000 using coupon code MAC2000! Stumpy enough? We are sure! Power Banks: Big vacay plans for the upcoming summer breaks? Get yourself holiday ready and make sure your phone is always fully charged for the pretty pictures. CLiQ CLiQ Sale is offering powerbanks from brands like Ambrane, Intext, Syska, and Swipe at super-saver prices. This is your last chance to buy 10000 mAh powerbanks starting at Rs.599 and 20000 mAh powerbanks starting at Rs.1399! Stock up on the coins before it's too late Collecting gold coins can be rewarding, well. your parents sure will agree. More so now when a big sale like the CLiQ CLiQ is on! With brands like Malabar Gold & Diamonds and Candere by Kalyan Jewellers on sale your gold coin investment will see a big upswing Last day to nail the season's best fashion Looking dapper gets all the sassier when you know that you are not burning your pockets. Make sure that you are a part of CLiQ-CLiQ Sale's last day to splurge on the best of menswear. Men's apparel has a discount of up to 30%-75% and top brands like Wrangler, Mufti, and Killer are even giving you an extra 10% off! Rush before it's gone. Also, if you are looking something for you kids, we have to let you know that the sale also has a flat 70% off on kids wear! Don't forget to use coupon code SAVE10 on the app to get an additional 10% and coupon code SAVE5 on the web to get a 5% off for all your fashion purchases* Also, make sure you make your purchases and EMI transactions on SBI Bank Debit & Credit Cards to get an additional 10% off* It is raining offers at Tata CLiQ and you need to hurry so that you do not miss out on all this action. After all it is a sale of a life time. June 4 is the last day of the biggest anniversary sale of the year and you simply have to make the most of it if you call yourself a smart shopper. T&C Apply*

It is no secret that online shopping makes us go weak in the knees. After all, when we can treat ourselves to some retail therapy without having to deal with traffic woes, parking spot dilemmas, or tiring store-hopping sessions, then why would anyone want to physically head to a mall? Well, online shoppers need to know that there are still plenty of tricks that they need to master to become that super-savvy shopper who always walks away with the best deals! We'll tell you how. Simply go CLiQ CLiQ on Tata CLiQ! Our favourite phygital shopping destination that has been delighting us with amazing products and awesome deals has just turned two and it has been raining discounts galore! Yes, Tata CLiQ, is giving us the opportunities to become smart shoppers. With crazy discounts across fashion, electronics, jewellery, and luxury, you will be spoilt for choice. Check out the categories on the CLiQ-CLiQ Sale where you will get the best deals on great brands. Shop the best of lifestyle Finding trendiest outfits online is a collective hobby that we all have. Who wants to hang around long waiting room and billing queues to buy something that can be ours with just a click? The experience gets even better when you can return these products with no hassles. To take our love for fashion many notches higher, the CLiQ-CLiQ sale is offering mega discounts across its lifestyle categories Footwear: Delighting its shoppers, the CLiQ-CLiQ sale is offering great discounts on our favourite footwear brands in both men's and women's collection. Don't be surprised when we tell you that brands like Crocs, Adidas, Puma, Mochi, Red tape, Ruosh, Steve Madden, Clarks, Carlton, etc are offering stumpy deals that we have been long waiting for. This is your best chance to stock up on all your footwear needs. Shop this range here. Women's Apparel: As dedicated online shoppers, one thing that we will always agree on is the fact that Tata CLiQ is loaded with plentiful options when it comes to women's apparel. There's just so much variety in terms of design and brands. Now imagine what happens when there are great deals on this category! We know you can understand the frenzy that is to follow. The CLiQ-CLiQ sale is offering some steal deals on women's wear where you can grab the best of ethnic wear like kurtas and kurtis from a starting price of Rs. 699! There are also many other offers that you should check out right away. Let the CLiQ-CLiQ Sale take care of all your electronics needs Cracking the 'When To Buy What' Code is one of the best tricks to become a smart shopper. Having said that, we all know that the best time to buy electronics is when a mega sale is on. The fact that this is Tata CLiQ's second anniversary sale should have already ascertained you that there are huge discounts on electronics that you've been eyeing on since long! When you can buy the iPhone 6 for Rs 21899 by using an SBI card, the Lloyd 50 inch full HD TV at Rs 27,990* (with bank offer) and 6th Gen Intel® Core™ i3 1TB HDD Laptops starting at 20,999 (inclusive of bank offer), why would you even think of heading out? Also, if summer is getting too hot to handle, the CLiQ CLiQ sale is here with some fantabulous offers on Air Conditioners. Get summer ready as Tata CLiQ offers split ACs from brands like Voltas, LG, Carrier, Whirlpool, Onida starting at Rs.19990 with FREE minimum 2 years extended warranty! With many more lucrative offers on brands like Lenovo, HP, and Dell and a range of other smartphones, this is a lifetime's bargain that you should not miss. Treat yourself to the best of luxury products We all have a thing for luxury brands that not only give us an instant happiness boost but are also great wardrobe investments. If you have been saving to spend on premium brands, you should know that the advent of the sale season is the right time to do so. And this time around the CLiQ-CLiQ sale is here to make all your high-end sartorial dreams come true. Brands that are high on style and functionality are now available at never-imagined prices. Here are some of them: Brooks Brothers, a brand that is every well-dressed man's best friend is on an offer of up to 40% off with an extra 10% off on selected styles. Now if this is not a sale that fulfills your style goals, then what is? Shop here. Anita Dongre Grassroot: The CLiQ-CLiQ sale understands our obsession with this brand and has therefore decided to treat us to some great offers. Will you believe us when we tell you that the brand has 50% off on its products with an extra 10% off on selected styles? Time to amp up your closet overnight! Select your style here. Apart from these big names, the CLiQ-CLiQ Sale gives you a chance to own statement pieces from Kate Spade and other luxury brands that are at a discount of up to 50%. Thought this was all you need to shop smart? Here's another secret! Our favourite shopping destination is additionally offering major steal deals on the lifestyle section! Use coupon code SAVE10 on the app to get an additional 10% and coupon code SAVE5 on the web to get a 5% off. Also, don't forget that the CLiQ CLiQ sale is offering an instant 10% off on SBI Bank Debit & Credit Cards and EMI transactions. Now that you know these handy hacks to shop smart, make sure to make the most of the CLiQ-CLiQ Sale and splurge on your favourite brands that are on insane discounts. Your love for your favourite shopping destination is bound to get 2 times bigger on its second anniversary! **T&C apply

Celebration alert! Our favourite phygital brand - Tata CLiQ has turned two! And to make the celebrations doubly sweet for its customers, there are many offers across the platform for all your fashion, electronics, and luxury needs. Join in the double anniversary revelries by shopping away all you want. A look back at the wonderful journey The last two years have been very fulfilling for Tata CLiQ. It has emerged as a favourite shopping destination for brand-conscious consumers who prefer a seamless, authentic, and convenience-led online-offline shopping experience. As a part of its omni-channel offering, it has collaborated with 2000 stores and 160 brands across electronics, mobiles, apparel, footwear, watches, handbags & accessories and luxury categories. In addition to the regular home delivery, the fact that one can buy products online, which can be collected from any of the 160 omnichannel partners (that include Westside, Superdry, DC shoes, LG etc.) makes it extremely convenient.  That's the reason the e-commerce brand has been expanding multi-fold over the course of two years, demonstrating the widest category expansion in such a short span of time. While known for fashion, electronics, and smartphone range since its launch, Tata CLiQ has added new categories including fine jewellery, kids wear, indie luxe, and global luxury brands as well. From Mont Blanc to Armani Exchange, from Coach to Kate Spade, from Diesel to Michael Kors - it is the Holy Grail for luxury enthusiasts.   A return gift from the brand To spice up the 2nd-anniversary celebration, TataCLiQ.com has announced a never-seen-before CLiQ CLiQ sale of up to 70% off on the newest and hottest products. The discount is across categories and the sale kicks off on June 1, 2018 and ends on June 4, 2018.  Here's a sneak peek into the hottest anniversary sale of the year: Here are some enticing deals on electronics that you won't be able to keep your hands off: Deals on Air conditioners: You will find the widest range of split ACs from brands like Voltas, LG, Carrier, Whirlpool, Onida etc. The price range starts from Rs.19990. Buy them here. Deals on Smart Phones: Lay your hands on the hottest smartphones of the year, such as the Mi Max2 at 14,999 and other smartphones from Apple, Vivo, Oppo, and Motorola at never before prices. Buy them here. Deals on Laptops: Mean machines like i3 Laptops starting at 23999 and many more offers on Lenovo, HP, and Dell can also be bought. Buy them here. That's not all. Tata CLiQ has also taken care of all your summer shopping needs with a huge discount on lifestyle brands, such as: Women's Apparel from brands like AND, Allen Solly, Van Heusen, and Elle is on a minimum 50% off. Buy them here. Women's Footwear was never this comfortable before. Get a minimum 50-80% off on brands like Catwalk, Steve Madden, Clarks, and Carlton London. Buy them here. Men's Footwear is selling like hot pancakes with a 50% - 70% off on brands like Red tape, Puma, Ruosh, DC, Pavers England, and Red Chief. Buy them here. Apart from such massive discounts, there is also an instant 10% off on HDFC Bank Debit & Credit Cards and EMI transactions. (Valid till 31 May'18. T&C apply.) With such discounts, just CLiQ CLiQ away and let people 'LooQ LooQ' It is heart-warming to watch a brand take customers' shopping desires and experience so seriously and become one of the people's favourite destination to shop in no time. It is evident that two years of delighting customers has only been extended and with yet another delightful anniversary sale. Now before you start clicking on the CLiQ CLiQ sale, let's all wish Tata CLiQ a very happy anniversary! 

The summers are here and we're already looking for ways to beat the heat. While staying indoors in the air-conditioned comfort of our homes is one way, it usually comes with hefty electricity bills. This is why it is important to choose an air conditioner that not only provides effective cooling with smart features, but is also easy on our pockets. In the recent years, the AC market has been buzzing with a lot of activity. Many high-end technologies have revolutionized the air conditioner. One that really takes it up a notch higher is the built-in air purifier, which has traditionally been a separate product. This has two benefits. It saves space and makes your living area look more aesthetic. Besides, it also helps save the trouble of buying and maintaining an air purifier.  Keeping this in mind, the Whirlpool 3D Cool Purafresh Inverter Air Conditioner is a great purchase, offering superb value for money. Here's what makes it so: • 3D Cool Technology This is a revolutionary attribute that redefines cooling. This technology makes use of three unique air vents placed on three sides of the AC that draw hot air out of the room, giving up to 40%*^ faster cooling. The vents are located on the top and sides of the air conditioner. Coupled with a long air throw of up to 12m* and the ability to cool even at extreme temperatures of up to 55 degrees*, this intelligently designed air conditioner packs a punch. Find more about the 3D Cool AC range by clicking here  • Built-in Air-Purifier  The all-new 3D Cool Purafresh Inverter Air Conditioner comes with a built-in air purifier. With growing pollution levels and cases of respiratory illnesses, an air-purifier is becoming a necessity. While investing in an air-conditioner, one can make the most of it by buying one with a built-in air purifier. The 3D Cool Purafresh Inverter AC can remove PM 0.3 pollutants# at par with the best air-purifiers. In lab conditions, the purifier is effectively able to get rid of 98.6% air-borne pollutants and allergens#.  In winters, the built-in air purifier can be used as a stand-alone device. An air conditioner with a built-in air-purifier can also make your life a lot more convenient, because you won't have to bother with owning, installing and servicing two separate devices. • IntelliSense Inverter Technology     Inverter ACs and their in-built inverter technology have given air conditioning a cost-effective spin. Whirlpool's patented IntelliSense Inverter Technology optimizes the functioning of the compressor on the basis of the temperature set and ambient conditions. This stabilizes energy consumption and gives you the best deal on the cooling as well as the running cost. Optimal functioning leads to a lifetime saving of up to INR 43,000**. This technology also provides additional benefits such as low noise and stabilizer-free operation (150-264V**), which is a major plus point. What's more, the device operates at a low noise level (37 dB) to make for a soothing environment.  In a non-inverter AC, the compressor switches off when it reaches the desired temperature. It gets switched on again once the temperature increases. This leads to higher power consumption. On the other hand, an inverter AC functions constantly, intelligently adjusting to the cooling requirements of the room to maintain optimal temperature. • 6th Sense IntelliComfort Technology Weather conditions in India are extremely hot and humid. The new range of Whirlpool ACs, powered by 6th Sense IntelliComfort Technology, have been designed to make tackling the heat and humidity a thing of the past. The range has been loaded with a smart, intuitive logic chip which ensures that the indoor unit of the AC responds to ambient humidity, i.e. the 'real feel temperature'. This coordinates with the outdoor unit to adjust the temperature and function, delivering up to 27%* energy savings.  Another issue with the older variety of air conditioners is that they don't take humidity into account. Thus, in the middle of the night, the rooms feels freezing cold and very dry. IntelliComfort technology senses the 'real-feel' temperature to provide you the best ambient cooling experience.  The product comes in two varieties: 1 ton and 1.5 ton. The latest cooling technology is able to deliver energy efficiency with a 3-star energy rating. With a 12m long air throw, it gives uniform cooling in every corner of the room. It gets rid of 0.3 PM pollutants and allergens. Built for the tough Indian summers, the product ensures cooling even at a temperature of 55 degree Celsius*.  Design, specifications and features: The indoor unit comes with the following dimensions: 1050 (W) x 320 (H) x 235 (D) mm; Weight - 12 kg The outdoor unit comes with the following dimensions: 780 (W) x 540 (H) x 260 (D) mm; Weight - 30kg The product comes with the following features - power saver mode, comfort sleep mode, summer chill mode, auto-restart, self-diagnosis, self-clean, on-off timer, 2-way air swing The product also comes with a one-year warranty.  Impressed already? Click here to upgrade to Whirlpool 3D Cool Purafresh Air Conditioner and beat the summer heat this year. *Results shown are based on internal lab testing done on select models under specific conditions and may vary depending on the testing conditions. ^Testing against select comparable products of other brands available in this segment. #Results shown are based on internal lab testing done on select models under specific conditions and may vary depending on the testing conditions. Purifying efficiency of PM.03 particulate. **Results shown at unit electricity rate of Rs. 8 at 10 hours per day for a period of 8 months over 7 years, as per BEE recommended master sheet comparing Whirlpool 1.5T 5Star inverter AC to 1.5T 2 Star on-off AC based on 2010 split AC ratings of BEE.

Our lives are always-on, always-connected and TV is a big part of our cultural fabric. So many of our daily watercooler conversations are centred on what we watch - from binging on reality shows to watching live commentary on an election, from cheering our favourite cricket team to rooting for a much-loved contestant of kids singing reality show - families gather to watch and discuss what's happening on the big screen. Our beloved idiot box has been evolving ever since its inception and is not an idiot anymore. It has become smart.  And world's third largest TV brand, TCL, is all set to upgrade India's smart TV market with its newest offering - a TV brand that comes with the most cutting-edge smart products equipped with Android 7. Called 'iFFALCON', TCL is calling it its 'Crown Jewel'.  Say hello to great content and intelligent technology Designed to cater to the growing demand for innovative smart TV offerings within the country, iFFALCON is a smart internet TV brand customised for the Indian market. Its parent company, FFALCON, is a global smart TV operator and the smart TV sub-brand of TCL Multimedia and has been co-invested in by Tencent Digital, China's leading internet content provider. This unique combination enables iFFALCON to operate at the intersection of high-quality content, smart technology, and powerful hardware to provide the most fulfilling and enriching entertainment experience to you. The launch of iFFALCON means you will have an amazing and ultimate home entertainment, audio, and visual experience. The pioneering development also introduces smart TVs equipped with Android 7, marking a significant upgrade on the current offerings within the country's smart TV market. Through its exclusive partnership with Flipkart for iFFALCON, TCL is aiming to deliver a highly-customised, one-stop technological solution aimed at fulfilling the varied entertainment requirements of the country's growing and vibrant young consumer base. You may choose from the two variants: iFFALCON F2 (32 inch) HD Ready LED Smart TV and iFFALCON K2A (55 inch) Ultra HD (4K) LED Smart TV competitively priced at INR 13,499 and INR 45,999 respectively.. Get ready for an enriching entertainment experience Speaking on the need for a smart TV brand like iFFALCON in India, Mr. Mike Chen, Country Manager - TCL India, said, "Even as India's young population is moving towards consuming more internet-based entertainment on a daily basis, the smart TV market in the country remains highly fragmented. Multiple smart TV offerings have been launched till date, but none quite provide the level of customisation and convenience that new-age consumers are demanding today. This is where iFFALCON steps into the picture. Through in-depth product personalisation, we are addressing the need-gap in the market by catering to India's end-to-end home entertainment requirements." iFFALCON's high-quality TV products are equipped with the latest technology and are supported by the strong background in global smart TV operations and extensive resources of its parent company. FFALCON currently serves customers in 135 countries on six continents and has more than 25.53 million users globally, of which 44% are daily active users. Through its robust partnerships with leading content providers such as YouTube, Netflix, and Eros Now, iFFALCON also provides a rich and diversified content library to its customers, further underlining why it is being hailed as a potentially game-changing development within the smart TV ecosystem in India.

Bengaluru -  GotMatter Pvt Ltd a Bangalore based IT & E-Commerce company has succeeded in acquiring Ridaex Technologies which had made a name for itself by manufacturing the 1st Indian Made LED Smart TVs.  In fact, this is the first acquisition by GotMatter. Now the whole legal rights of Ridaex Technologies is owned by GotMatter from 8-2-2018 and will take complete control over the manufacturing, marketing & sales of the same.  GotMatter a technology-oriented company which has learnt how to thrive the current Indian Television market has previously taken a biggest financial hit when it was just the sales and marketing partner,  due to the damage of Televisions during the transit via logistic partners.   By just not giving up the challenge, GotMatter has performed a 1.5-month packing research and came up with the idea of MDF Premium Packing which has cut down the damage rate by up to  92% in just few weeks.   Starting TeamViewer Remote Quick Support was one of the best tech steps ever taken. Where Ridaex is the First Indian Television Company to start such advanced troubleshooting, sitting right at the work desk of a technician one can soft service any Smart Tv across the globe.   The acquisition will strengthen the company's position as an agile and innovative company. It will also enable the company to elevate sales and increase expertise in customer service and enhance its business intelligence. Commenting on the announcement, CEO of GotMatter, Naveen Srinivas said:   "I am delighted about this acquisition. It is a further demonstration of the success of our independent network strategy and never backing down attitude". Since the merge of Ridaex with GotMatter, a lot has been changed in management. Firstly, the addition of new and efficient manpower to the team. Secondly, a complete make-over from the scratch just to make sure everything runs efficiently without complications.  Ridaex TVs are now getting more technologically advanced with new ideas and innovations taking birth every day. GotMatter promises to be the leader in technological advancements when it comes to consumer electronics in the coming years.  GotMatter has also started working on expanding the manufacturing unit due to the increasing demand of the Ridaex TVs just after the launch of it's 50 inch TV. It is also planning to add some more consumer electronic products to its E-Commerce site at the most affordable price. In terms of sales GotMatter is totally amped up with new and safe logistic partners for faster and safer delivery after some claims complaining about the delay in delivery of the products. GotMatter is training new technicians for the purpose of demo and installation. It has also revised their delivery pin codes from 6,300 to 11,535 as on Feb 2018, so the PAN INDIAN sales reach are as twice as 6 months before. GotMatter has also set up 12 new service centers across the country just to make sure there are sufficient service centers.  GotMatter services have increased the number of customer support executives to a larger number just to ensure each and every query of a customer is resolved at the earliest.  GotMatter is expanding it's selling platform by adding Ridaex TV's to other leading E-Commerce websites such as Flipkart, Amazon and  Paytm very shortly. GOOD TO HEAR  Being an Indian based company, GotMatter also pledged to give 10% flat prize concession for Indian Armed Force current and Ex-serviceman on the purchase of all Ridaex Products. 

Ridaex is the new brand name that sounds like Chinese, but a Fully Authentic Indian Smart TV  Manufacturing Company that has gained control of the leading front in the field of consumer electronics.  Ridaex Smart Tv's are Android-powered LED Televisions which was launched in 2017 in Bangalore under GotMatter E-commerce platform with the plethora of Indian consumer expectations as it was the one and only Indian made television brand. Under the " Make In India " scheme,  Ridaex Technologies assembled a group of talented engineers and a set of skilled workers did research for 14 months and then pioneered the art of Television manufacturing and thus Ridaex Smart TV built it's manufacturing unit in Rajkot, Gujarat where 93% of its components are being manufactured natively and the rest 7% are being imported from Hong-Kong. Well reputably Ridaex Smart TV's has outreached the expectations of every TV enthusiasts and consumers across the country with its revolutionary design and technologically advanced features. Ridaex is the first Indian consumer electronics manufacturing company to start the most advanced technical support service via TeamViewer, Where a Ridaex engineer sitting right in his office can service your smart tv at home.  Nowadays it is hardly possible/a futile attempt for a new firm or a startup to penetrate into the consumer market which is filled with dominance and lots of tough competition from the leading edge innovators of the television manufacturing industry. None the less/ in spite being a startup Ridaex TV took a daring step forward and launched its Television "Changing the way you see a Tv". Since then, it has gained a lot of trusts and emerged a winner with sales of about 35,000 TV units in about 4 months overtaking Sony and Samsung. Ridaex TV tasted the success just by launching 4 of its variants, 32 inches RE-1320, 42 inches RE-1420, 50 inches RE-1500(FHD TV) and 50 inch RE-1500+ ( Best Selling 4K TV in India 2017) in under 4 months. Ridaex Smart TV outsold the sales of Sony, Samsung, Vu Tv just by launching these 4 variants while the big giants have a whole lot of different TV variants under their belt but still could not reach Ridaex's level of success. GotMatter is planning to launch its 55 and 60 inches variants by the mid of January 2018 and also have plans of launching its curved TVs soon in the future days.     Ridaex TV is gaining a lot of reputation and trust of the consumers as it is cruising through as the top-selling economical SMART TV in India. People start to believe in a product when they get to know the product on which they are investing their wealth does not go in vain and when they get the product as promised a trust is developed and this is the exact kind of trust that every seller expects to have with their consumer. In the beginning, it was very tough even for Ridaex to gain the trust of the consumers but somehow managed with its Android operating system and technologically advanced specifications which are no lesser than any Sony or Samsung TV in comparison except for the size. The Indian consumers were also skeptical about buying the Ridaex TV as it was made in India and people had a blind belief that a product made in India would not be worth buying but Ridaex TV proved it wrong by offering huge offers and cash backs attracting a lot of consumers to give it a try and it ended up being the top 50 inch LED TV of 2017 by selling early 14k 50 inch TVs. People believed Ridaex for offering top class features at the economical price and Ridaex cultivated a thought in people's head, "why? Spending so much on a TV when you are getting the same kind of TV at a very lower price". There are many TV manufacturers some very reputed some are fading away and some still struggling to find its way through the consumer crowd but the only one who always stands on top is the one who can provide the best quality along with compact features and still keep the price economical. Ridaex TV has already triumphed over and is the top best alternate for Sony, Samsung, Vu Tv and many other TV manufacturers and plans to stay ahead, that way in the upcoming years too.     The possibilities of Ridaex is vast and ever-increasing and the urge to innovate something new keeps GotMatter ahead of everyone in the field of consumer electronics following the motto of "Changing the way you see a Tv" and with its smart features and economical price Ridaex TVs are sure not settling down anytime soon without a rumble with tech giants.